Ducati Logo

Ducati Logo PNG

The Ducati emblem promises protection and safety on the road. The company’s motorcycles are durable and reliable. The emblem combines speed and shiny metal, risk, and confidence, passion and love. For lovers of fast riding, the brand’s products are the best choice.

Meaning and History

The legendary Ducati motorcycles have their own characteristic design, in which the logo takes center stage. It adorns the tank and represents the manufacturer’s name, reflecting its history in the context of different eras. The brand names have changed frequently, and some of them were created at a time when the organization did not produce motorcycles. The current emblem is an abstract figure with an inscription. It symbolizes speed and movement on the track.

What is Ducati?

Ducati is a group of companies that are part of the Volkswagen Group. It includes a division of Ducati Motor Holding, which is engaged in the production of high-tech motorcycles. It produces various models of two-wheeled transport: touring, sports, and off-road cruisers. These motorcycles are designed both for international competitions and for everyday use. They can be seen in prestigious championships, including World Superbike and MotoGP.

1926 – 1935

In 1926, the Societá Scientifica Radio Brevetti Ducati organization was founded, which was headed by three brothers a year later. It specialized in the production of radio parts and used a logo with the image of two intersecting letters “S” turned towards each other. They were inside a white circle with a thin black border and rose above a lightning bolt, the symbol of electricity. The company name was written on top of the lightning bolt, and in the last word, the letter “V” was used instead of the letter “U,” which was characteristic of the fascist era.

1935 – 1949

The manufacturer expanded its product range with various radio devices and moved to a new headquarters. This prompted him to change the emblem in the early 1930s. It kept the circle but placed the italicized handwritten letters “SSR” (in the background) and the word “DUCATI” in a rectangle (in the front). In addition, a completely different logo was used on the products as the design was not regulated.

1949 – 1967

In 1949, the company started mass production of motorcycles (the first Cucciolo was created in 1946). At this point, it needed a new symbol to put on the fuel tanks. The circle with the inscription “SSR” seemed too small to the executives, and they decided to emphasize the brand name. The word “DUCATI” was written in white capital letters with serifs, each of which had triple lettering of black, white, and gray lines.

1958 – 1959

In 1956, the company split into two parts: one focused on electronics and the other on motorcycles. After that, a modernized badge appeared on motorcycles: a circle formed of a green laurel wreath (left) and a red and white letter “D” (right). The letter “D” became the official symbol of the unit. In the foreground were wings with the text “DUCATI MECCANICA BOLOGNA.” The first two words stood for the name of the company, and the third for its location.

1959 – 1967

In the 1960s, the “winged” theme was continued. The new symbol of the brand was an eagle holding in its paws a flag with the inscription “MOTO DUCATI.” This bird embodied freedom and was a favorite mascot of many Italian manufacturers.

1967 – 1977

Influenced by the youth movement, the company adopted an emblem in the form of a black wing with the word “Ducati” handwritten on it. This emblem adorned the tanks of the iconic Scrambler motorcycles, and it was screwed on rather than glued on.

1977 – 1985

In the mid-1970s, the manufacturer entrusted the creation of the logo to Giorgetto Giugiaro. In 1977, the designer’s idea was finalized, and the final version appeared: the inscription “DUCATI” with open symmetrical letters.

1985 – 1997

When Cagiva acquired the Ducati brand, it decided to adapt its logo to its own standards. Thus, an elephant was depicted above the word mark. The italicized bold serifs were in keeping with Cagiva’s style.

1997 – 2009

Another redesign took place after the conglomerate TPG acquired Ducati. Massimo Vignelli designed the emblem with a red italic sans serif font and a stylized “D” in the shape of a circle.

2009 – today

In 2008, the brand was absorbed by Audi. A year later, it received a new logo created by the marketing agency Landor of Milano. The designers kept the font and placed the word “DUCATI” on a red triangular shield with rounded corners and a long white transverse stripe.

The former symbol stood for the letter “D,” and its characteristic round shape was compared to a coffee bean called a “chicco di caffé.” The current emblem represents the love of sport and high speed, as the white stripe represents a winding road.

Font and Colors

The font used in the emblem is called Univers Black Italic. Massimo Vignelli suggested it after TPG became the owner of the motorcycle company. The author of the typeface is Adrian Frutiger. The typographer stuck to classic Swiss standards to make the design as uniform as possible.

On the other hand, the color red is a manifestation of the passion associated with high-speed sports. It also symbolizes victory, thus confirming the top quality of Ducati motorcycles. For contrast, the lettering and lines are in white.

Ducati color codes