LCL Logo PNG
LCL: Brand overview
In 2005, LCL became a new brand, redefining the heritage of the former Crédit Lyonnais bank. The historic Crédit Lyonnais bank, which traces its origins back to 1863 in Lyon, had been a leading retail bank in France for two centuries. However, the bank suffered significant financial setbacks in the 1990s, leading to its acquisition in 2003 by rival French bank Crédit Agricole.
Two years after the acquisition, in 2005, Crédit Agricole took a transformative step by changing its structure and introducing Crédit Lyonnais in a new guise – LCL, which stands for Le Crédit Lyonnais. The transformation took place in the name and activities: LCL inherited its predecessor’s retail-oriented approach with around 2,000 branches throughout France. At the time of its creation, LCL was already meeting the financial needs of some 6 million French customers.
Over time, LCL has adapted to the digital age, expanding its services through online and mobile technologies. Now, under the umbrella of the Crédit Agricole group, LCL dominates retail banking in France. With an extensive network of over 2,000 branches, the bank continues to serve over 6 million customers.
Meaning and History
1863 – 2005
2005 – today
The LCL logo is unique in that it combines two-dimensional and three-dimensional elements, making it attractive to customers. It is a flat rectangle, almost square in shape. Inside it, there are two inscriptions: the full name of the brand and its abbreviation. The first line is bold. The letters are yellow in color, with rounded corners and smooth cuts at the ends. On the second line is the phrase “Le Credit Lyonnais” written in small white letters. To the left is a three-dimensional object – a side arch. One side of it is illuminated, and the other side is shaded, creating a 3D effect.
The 3D arch hints at something interesting and unusual. It highlights the logo without being too flashy. The use of yellow and white in the text is also interesting, as yellow often symbolizes happiness and optimism, and white symbolizes a sense of purity. The simple and unique logo shows that this is a modern yet reliable company.
LCL color codes
| Yellow | Hex color: | #fed000 |
|---|---|---|
| RGB: | 254 208 0 | |
| CMYK: | 0 18 100 0 | |
| Pantone: | PMS 109 C |
| Dark Powder Blue | Hex color: | #1a3693 |
|---|---|---|
| RGB: | 26 54 147 | |
| CMYK: | 82 63 0 42 | |
| Pantone: | PMS 661 C |
