LCL Logo


The LCL logo stands out with its unique blend of two-dimensional and three-dimensional elements, effectively capturing the viewer’s attention. The design features a nearly square, flat rectangle containing two inscriptions: the brand’s full name and abbreviation. The top line sports bold, yellow letters with rounded corners and smooth edges. Below this, the phrase “Le Credit Lyonnais” appears in smaller, white glyphs. To the left, a 3D arch turned on its side adds depth to the design. One side of the arch is illuminated, while the other is shaded, giving the object a three-dimensional effect.

This logo offers a visually engaging play between flat and dimensional elements, projecting stability and dynamism. The nearly square rectangle can be seen as a symbol of solidity, a quality highly valued in the financial sector. The yellow color in the first line of text implies optimism and clarity, suggesting that the financial institution aims to offer straightforward, hopeful solutions to its clients.

The 3D arch introduces a layer of complexity and depth. Its partial illumination and shading create a captivating optical illusion. This could signify the multifaceted services offered by the company, emphasizing its adaptability and comprehensive approach to financial solutions.

The choice of typography also carries weight. The bold yellow text is not only eye-catching but communicates confidence and reliability. The rounded corners and smooth edges of the letters add a touch of modernism, indicating the institution’s commitment to innovation. The secondary line of text, “Le Credit Lyonnais,” in smaller white letters, serves as a subtle reminder of the company’s history and heritage, anchoring its contemporary services in a rich background.

The interplay between two-dimensional and three-dimensional elements in the logo mirrors the balance customers seek in their financial lives—stability with the promise of growth and tradition combined with innovation. LCL’s visual identity encapsulates these qualities, serving as an effective communication tool that appeals to a broad customer base.

Through its sophisticated design choices, from color and typography to geometric shapes and depth cues, the logo articulates a brand message that is as comprehensive as it is compelling. It’s not just a logo; it’s a statement of the company’s values and promises to offer a multi-layered financial experience.

LCL: Brand overview

Founder:Crédit Agricole
Paris, France
In 2005, LCL emerged as a new brand, reinventing the legacy of the former Crédit Lyonnais bank. The historic Crédit Lyonnais, with roots tracing back to 1863 in Lyon, had ascended as a paramount retail bank in France over two successive centuries. However, the 1990s witnessed significant financial setbacks for the institution, leading to its acquisition by the competing French bank, Crédit Agricole, in 2003.

Two years post-acquisition, in 2005, Crédit Agricole took a transformative step, reshaping and introducing Crédit Lyonnais in a new avatar as LCL, an acronym for Le Crédit Lyonnais. This transformation was not just in name but also in operations, with LCL inheriting the retail-centric approach of its predecessor, boasting around 2,000 branches spread across the French landscape. By its inception, LCL was already catering to the financial needs of roughly 6 million French customers.

As the years rolled, LCL adapted to the digital age, widening its services into online and mobile realms. Presently, under the umbrella of the Crédit Agricole group, LCL stands strong as a dominant force in French retail banking. With an enduring network of over 2,000 branches, the bank continues to serve more than 6 million patrons.

Meaning and History

LCL Logo History

1863 – 2005

LCL Logo 1863

2005 – today

LCL Logo

LCL color codes

YellowHex color:#fed000
RGB:254 208 0
CMYK:0 18 100 0
Pantone:PMS 109 C
Dark Powder BlueHex color:#1a3693
RGB:26 54 147
CMYK:82 63 0 42
Pantone:PMS 661 C