Little Caesars Logo

Little Caesars LogoLittle Caesars Logo PNG

Little Caesars: Brand overview

Founded: May 8, 1959
Founder: Mike Ilitch, Marian Ilitch
Headquarters:
Garden City, Michigan, U.S.
Website: littlecaesars.com
Logo downloads:
Little Caesars is an acronym for Little Caesar Enterprises Inc., an American pizza chain owned by Ilitch Holdings. According to statistics obtained for 2020, it became the third-largest pizza chain in the United States, behind only such famous fast-food restaurants as Pizza Hut and Domino’s Pizza. The founders of the fast-food restaurants are Ilitch’s husband and wife, Mike, and Marian. They run the firm, which has evolved over time into a franchise with independent branches in Latin America, the Caribbean, the Middle East, and Asia. The chain is also well established in Canada, where it has many locations. The first pizzeria appeared in the spring of 1959 in Detroit, Michigan. Currently, its head office is concentrated there, located in the Fox Theater building.

Meaning and History

Little Caesars Logo History

What is Little Caesars?

Little Caesars is the trade name of a pizza chain that is officially registered as Little Caesar Enterprises Inc. It has existed since 1959 and is a private enterprise of the American company Ilitch Holdings. The network is growing rapidly because it actively sells its franchises. Its restaurants are open in the US and abroad, including in Asia, so the famous Little Caesars logo is known to pizza connoisseurs worldwide.

Mike Ilitch and his wife Marian Ilitch once opened a mini-pizzeria in suburban Detroit, setting it up in the Garden City Mall of Michigan. It was called Little Caesar’s Pizza Treat, becoming the basis for a large-scale foodservice chain. That store lasted an incredibly long time, closing in the fall of 2018.

At first, the company caught visitors’ attention with an advertising slogan that included the word “pizza” twice. This was because the firm offered two combined pizzas for the price of one. This was her way of fighting off the competition. At first, the baked goods were served in a square corrugated cardboard box. Packages were connected by staples. But then the management switched to standard boxes because the previous ones turned out to be too bulky.

This brand is famous because in the 1998th year fulfilled the largest order and baked for one customer 13,386 pizzas. The order came from Greensboro, North Carolina, from VF Corporation. She’s also known for being the first company to use an innovative conveyor belt oven to make pizzas fast. But in addition to it, the catering chain also served fish, shrimp, chicken, and hot dogs.

Since 2014, the company has been actively expanding its representative offices by building new facilities. Little Caesars Arena opened a little late and didn’t take place until 2017. In parallel, it redesigned the logo to present it at the center’s launch. The changes were mostly about details, not the concept of the logo. The developers made Caesar’s chest hairless, updated the wreath on his head, and changed the ornamentation on the toga so that the monogram “LC,” meaning “Little Caesars,” was visible in the pattern. In addition, the company used the updated image in advertising, replacing the cartoon character with it. In all, there are four logos in its history.

1959 – 1971

Little Caesars Pizza Treat Logo 1959

The debut logo was not very creative. It consisted of a rectangular frame with the then name of the pizzeria, Little Caesars Pizza Treat, written on a white background. The long-phrase took up two lines. The text at the top resembled handwriting and was slightly slanted to the right. It had many curls and rounded lines. The letters “tt” were connected by a single horizontal stroke, and the “L” stood alone and did not blend in with the other characters. The inscription in the lower part was typed in a printed font with a wide inter-letter space (compared to the first half of the name).

1971 – 2000

Little Caesars Logo 1971

The catering establishment undertook a major rebranding after increasing the number of pizzerias and covering new service areas. It abandoned the old and long name and chose a shorter name, Little Caesars. The logo depicted exactly what the name said: Little Caesars.

The man was standing in a toga slung over his shoulder and holding in his hand a piece of pizza he was about to eat. The contented smile on his face was indicative of this, his mouth was open, and his eyes were closed as if the character was enjoying a delicious meal. He held a spear with a round pizza put on the spike in his right hand, from which a triangular slice had been cut off.

The image was on a white background inside a thin ring. Beneath it was an inscription in stylized lower-case letters. Only the “L” and the “C” at the beginning of the word were capitalized. All signs had spike-shaped serifs that resonated with the tip of a spear. The vowels “a” and “e” had an original design: they had miniature spaces in the solid lines.

2000 – 2017

Little Caesars Logo 2000

The changes that took place were mostly about color, dislocation, and scaling of elements. The designers moved the network’s name to the right and painted it orange, complete with a black outline. They enlarged Caesar, using only a fragment from the previous image. The developers also tilted the person to the left (diagonally) and circled the frame in the form of an order dispensing window, such as there are in catering outlets.

2017 – today

Little Caesars Logo

Although the corrections are undertaken are not conspicuous, they are fundamental and play an important role in the brand identity. For example, on the hem of the toga, the authors depicted an ornament in the form of the acronym “LC,” which stands for the abbreviation of the company name. The letters are thin, not overlapping, arranged one inside the other. Another change is in the wreath: the wreath is much more noticeable due to the clear drawing of the leaves.

The artists removed the hair from the chest, moved the man’s eyes slightly to the right, and enlarged them, adding expressiveness to the image. In addition, the character now holds three fingers outstretched instead of two, which is more in keeping with reality. This gesture suggests the pleasure with which Caesar puts a dainty slice of pizza in his mouth, anticipating its great taste. The designers used old lettering, bringing back a version of 1971 and adding the word “Pizza.”

Font and Colors of the Emblem

Little Caesars Emblem

Ten years after its opening, the management of the fast-food chain abandoned the unimpressive logo, which was used mainly as a signboard. They took the basic image from the name, depicting a miniature Caesar, famous for his ability to do everything, all at once, a lot and perfectly. It appeared in 1971 and was subsequently slightly tweaked.

Little Caesars Symbol

Little Caesar’s emblem lettering is custom and designed based on Sharkshock Fonts. The signature palette includes several shades corresponding to the color of toasted pizza. The dominant one is orange; the additional ones are black and white. The first one forms the outlines; the second one is the background.

Little Caesars color codes

Deep Carrot Orange Hex color: #f26724
RGB: 242 103 36
CMYK: 0 57 85 5
Pantone: PMS 1585 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

The Little Caesars logo reflects the name of this pizza chain. A central figure is a man in a toga who holds a spear with a pizza impaled on the tip. This is the same Caesar - the ruler of the Roman Empire. Judging by the pleasure with which the character is going to eat a slice of pizza, his image represents all the customers who order a traditional Italian dish in a restaurant. And in the pattern on the hem of the toga, the letters ‘LC’ are encrypted.

The character depicted on the Little Caesars logo symbolizes not only the love of pizza. As you know, the recipe for this dish came to us from Italy, and in the distant past, it was the center of the Roman Empire. One of the title names of the rulers of this state was ‘Caesar,’ that is, with the help of a historical image, the designers tried to convey the connection of the American restaurant chain with Italian pizza. In addition, the emblem shows the relaxed atmosphere of the establishments.

What is Little Caesar mascot?

The mascot of Little Caesar Enterprises Inc. - a funny character nicknamed Little Caesar: bald, with a long nose and a big mouth. In the logo, he wears an orange toga with a black pattern, which used to be a sign of belonging to Roman society and black thong sandals. His head is crowned with a laurel wreath - a symbol of high status. Since the image is caricatured, Caesar holds a spear with a pizza impaled on it in one hand and a slice of the same pizza in the other.

What does Little Caesars stand for?

Little Caesars is a pizza chain brand name founded by Marian and Mike Ilitch. Marian suggested using it because Mike didn't like Pizza Treat. She once gave her husband the playful nickname ‘Little Caesar,’ but no one knows what it is connected with. And in 1959, Marian wanted to name the new family business that way, which was eventually reflected in the emblem.

Is Little Caesars mascot Julius Caesar?

The mascot of the American pizza chain is indeed associated with Julius Caesar, given that the title ‘Caesar’ comes from the generic nickname of this ancient Roman politician. It was included in the official names of all Roman emperors. The logo depicts a caricature of Julius Caesar, but whether the Little Caesars mascot is related to him is unknown. Rather, it is a collective image of the Roman Empire's rulers without specific appearance or character features.

Don Silverstein created the prototype of the Little Caesars logo. And this is not some famous designer, but a friend of Marian and Mike Ilitch, who opened their first pizzeria in 1959. That same year, he drew a funny pizza man on a napkin. It was this hastily hand-drawn sketch that eventually became the template for the iconic emblem. Professionals finalized it and turned it into a stylish graphic sign.

What is the Little Caesars mascot name?

The mascot that appears on the Little Caesars logo does not have a specific name. It is named after the chain of pizzerias: Little Caesar. This nickname perfectly describes the character because he is short and obviously a caricature of the ruler of the Roman Empire.