Logo Yazilim Logo PNG
The Logo Yazilim has an unusual, bright, geometric, and modern style. It is like a coded sign from the digital world, reminiscent of a cipher. And this is no coincidence, as the Turkish company specializes in digital products.
Logo Yazilim: Brand overview
Logo Yazılım was founded in 1984 as a small software company specializing in personal computer applications. It was officially registered as an independent legal entity in 1986, with its headquarters in Gebze, an industrial city in Kocaeli province, northwestern Turkey. At that time, Turkey had almost no developed domestic market for business software, which gave the company an early position in the field.
As Turkey’s economy grew through the 1990s, Logo Yazılım expanded from small-business applications into ERP systems, payroll tools, and human resources modules. The company also built a broad partner network across Turkey, helping it reach businesses outside the largest cities and adapt its software to local commercial needs.
A major step came in 2000, when Logo Yazılım held an IPO on Borsa Istanbul and became Turkey’s first publicly traded IT company. The listing transformed the company from a private software developer into a publicly traded business with access to capital for expansion. Its international network later reached Azerbaijan, Georgia, Germany, India, Kazakhstan, Kuwait, Russia, and other markets, with products available in more than 44 countries through over 1,000 business partners.
Research and development became one of the company’s main priorities. In 2021, Logo Yazılım spent 232 million Turkish lira on R&D, about 27% of total revenue, and ranked 15th in Turkishtime’s list of Turkey’s top R&D spenders. It competes with SAP and Microsoft Dynamics 365 in the enterprise software market while relying on local market knowledge and localized products. More than 200,000 businesses use its software. Its logo uses the word “Logo” in red on a white background, with a distinctive extended “L” and rounded sans-serif lettering.
Meaning and History
This company has a very wide international practice because it is approached by clients from all over the world, and not just from Turkey. It develops application utilities in several directions. In particular, for retail, analytics, warehouse systems management, workflow optimization, personnel interaction, customer relations, resource planning, and other purposes.
Since its inception, Logo Yazilim has grown into the industry’s leading company. And all thanks to the innovations that it actively applies while simultaneously developing the software industry. Recently, this organization has made great strides, significantly increasing profits. At first, it was a private company, but in 2000, it became a public company, making it the first Turkish IT company of its kind.
What is Logo Yazılım?
Logo Yazılım is the largest Turkish public IT company. It is engaged in creating business software to ensure convenient, reliable, and highly efficient operation. Its range includes software for managing internal and external processes, optimizing activities, monitoring warehouse systems, resource planning, customer interaction, etc. The service appeared in 1984.
Now, as before, the business service uses the debut logo. It has existed since its inception. The management has chosen a simple but modernist emblem to show a modern face and the general availability of services to all users. Everything in it works on the concept: shape, color, and font. This visual identity directly conveys the company’s innovative approach, as it is based on classic lettering in a non-standard incarnation.
It can be safely called the materialization of the original lettering. The letters in the presented text are not written but drawn, which is considered one of the art forms. The logo does not include the IT organization’s full name but only its first part. The word “Logo” is colored in calm red, making it stand out against a white background. The surrounding space is bright, devoid of any framework, indicating the wide availability of the Turkish company’s services and its openness to customers.
The emblem is completely text. The inscription is composed of square-shaped graphic signs. They resemble a custom font with rounded corners and thick lines. There are no serifs. Almost all characters are lowercase, except “L.” On the contrary, it is capital, elongated, and narrow. It has a long “tail” that curves under the “o,” but the top of the vertical leg is aligned in height with the rest of the characters.
Moreover, the lowercase “g” is represented in such a way that it resembles an “o.” The main difference between them is the hook-shaped element, which serves as a classic bend without the traditional loop. Its lower limit is on the same level as “L.”
Font and Colors
The designers chose a modernist style for writing the name for the original logo. They painted the letters, not printed them. This technique in art is called lettering. However, the text is still text: it resembles the Hollow Point Semi-Italic typeface, designed by Iconian Fonts. The symbols are geometric, square, and sans-serif. The corporate palette of the emblem is monotonous. The predominant color is a muted red, effectively set against a white background.