Online commerce is booming in China! Design design, logo, the ability to beautifully and convey the idea of a website in a picture greatly influence the reputation of the most famous and online shopping sites of the “celestial empire.”
Chinese, or, as we put it, online stores of the “celestial empire,” are interesting to everyone not only because of their resounding popularity, wide assortment, and the great mass of categories. They attract designers around the world with their incredibly original and colorful logos, which convey the idea of a website clearly and stun with their simplicity. Pretentious or, on the contrary, simple – they form the faces of the sites. After all, what we represent when we think about the site is their logos. High-quality, interesting logos flash before our eyes, and this can hardly be resisted.
If you, as a designer, are looking for inspiration: spend a few tens of minutes studying the logos of these “giants.” This can help develop inner creativity and out-of-the-box thinking and achieve unexpectedly colorful results in work.
So, the following is a list of the nine most popular Chinese shopping sites and their logos.
At the very beginning, I would like to touch upon this option: Tmall. This platform, universal in terms of sales specialization, can stand out not only for its popularity, wide range, and practicality of the site itself but also for its wonderful logo. The image shows the name of the store, with a cute cat face underneath. The logo itself is not complicated, the font is frankly simple, but the image of the animal evokes a whole storm of positive emotions, you must agree.
The name of this luxury online store speaks for itself: “VIP store” can interest you with its discount retail system. Vipshop is also literally a hub for entire brands and luxury goods.
The logo of this organization is primitive, but that is why it is attractive: pink text on a white background attracts a new buyer, the warm and soft font of the two names we are used to in different languages speaks of the friendly attitude of the site to new curious visitors.
The Taobao online store is notable for its simple and easy-to-understand logo. The platform itself stands out for its popularity and rightfully gets the title of “giant” in the Chinese market. The logo itself depicts the name of the site in Chinese and English, printed in a soft and inviting orange font. Orange color – subconsciously tells us about security and instills in us a sense of peace and confidence.
DangDang is the Chinese version of the popular Amazon site. Initially developing its activities only in books, the online store switched to children’s products, then to everything that concerns simply different fashionable lifestyles. By evolving and expanding in the service industry at the same time, DangDang has gained immense popularity.
The logo of this site presents itself in such a manner as if it depicts a red face, or, perhaps, two large letters “D,” which come from the first letters of the site name. The logo seems to us simple and, at the same time, skillfully combines the name of the site and the artistic component of the whole picture.
5 Pinduoduo Inc.
This online store is perfect for those who like to buy electronic goods in bulk – оne of the best platforms for lesser-known brands. Possibly Pinduoduo Inc. will be able to help the general public to promote their commercial interests.
As for the logo, it is stretched into a rectangle, and several elements are depicted on it: the name of the site at the top right, which occupies most of the image. Below the slogans of the company tell us: “Together. More reliable. More fun. “On the left, a heart is shown, consisting of different categories of products, like a metaphor, and all this is located on top of a red button. Brilliant!
JD.com is a great and equally popular platform filled with a variety of categories like fashion and health. Due to the low competition and simplicity of the site, the JD.com trading platform easily attracts more and more customers at home and around the world.
The new logo of the online store depicts a simple but, at the same time, such a cute dog that looks more like a caricature. If you pay attention, you can expose companies: depicting cute animals on logos is a trend and works great to attract the masses. After all, we all like animals. The text is executed in a simple style: it is a red inscription on a white background. All ingenious is simple!
7 Suning and Gome
For those very customers looking to find quality electronic products and high-quality electrical appliances, there is a platform like Suning and Gome on the web. The brand is consistently developing.
If you look at the Suning and Gome logo, the first thing that catches your eye is the cute face of the familiar beast, again, orange with a transition to yellow. To the right of the face, on a white background, two names are displayed in a pleasant font, according to tradition, in English and Chinese. The wonderful and cute Suning and Gome logo will always attract additional customers, and the designers should take an example from these guys.
What should the Chinese do if they want to book travel services online or maybe books, amazing luxury brands? The answer is simple – all this can be found on the next site. 360buy.com is one of the few underrated Chinese sites.
The site’s logo combines nice colors to play with our perception. The image turns into a planet, then into a globe with glasses, then back into numbers. Above, of course, by tradition, you can see the name of the site in Chinese.
9 QQ buy
Tencent owns this popular online shopping site. By itself, it is a colossal competition for a string of other websites because it represents the brands of the highest quality in full beauty. QQ buy is so convenient that it allows users to open their virtual storefronts and fill them with a whole pile of goods.
The logo depicts a winking penguin with a bright red scarf neatly resting on his shoulders. The bird itself is made in a simple, almost minimalistic style. To the animal’s right is the inscription “QQ,” which refers to the very name of the site. The penguin, as it were, hints to the buyer that QQ buy is a very good choice, and it is not worth passing by.