Most famous logos of Chinese shopping sites

Most famous logos of Chinese shopping sites

Online shopping in China is booming! Design projects, logos, and the ability to beautifully and accurately convey the idea of the site in the picture strongly influence the reputation of the most famous online stores of the “Celestial Empire.”

Chinese, or, as we put it, online stores of the “Celestial Empire,” are interesting to everyone not only for their resounding popularity, wide assortment, and huge mass of categories. They attract designers all over the world with their incredibly original and colorful logos that clearly convey the idea of the site and impress with their simplicity. Flamboyant or, on the contrary, simple – they form the face of websites. After all, what we imagine when we think of a website is its logos. Quality, interesting logos flash before our eyes, and it’s hard to resist.

What are the logos of the most famous Chinese shopping websites?

This is a selection of nine interesting and memorable logos that Chinese online stores use as a marketing tool to attract new customers.

If you, as a designer, are looking for inspiration, spend a few dozen minutes studying the logos of these “giants.” This will help you develop your inner creativity and out-of-the-box thinking and achieve unexpectedly bright results in your work.

So, below is a list of the nine most popular Chinese shopping sites and their logos.


Tmall Logo

At the very beginning, we would like to focus on this option: Tmall. This universal site, in terms of sales specialization, can stand out not only for its popularity, wide assortment, and practicality of the site itself but also for its wonderful logo. The picture shows the name of the store and, under it – a cute cat face. The logo itself is not complicated, and the font is frankly simple, but the image of the animal causes a storm of positive emotions; you must agree.


Vipshop Logo

The name of this luxury online store speaks for itself: “VIP store” may interest you with its discount retail system. In addition, Vipshop is literally a hub of entire brands and luxury goods.

The logo of this organization is primitive, but it is also attractive: pink text on a white background attracts new customers, and the warm and soft font of two familiar names in different languages speaks about the friendly attitude of the site to new curious visitors.


Taobao Logo

Taobao’s online store is characterized by a simple and clear logo. The platform itself is characterized by its popularity and rightfully bears the title of “giant” in the Chinese market. The logo itself is the name of the site in Chinese and English, printed in a soft and attractive orange font. Orange color – subconsciously tells us about safety and gives us a sense of calmness and confidence.


DangDang Logo

DangDang is the Chinese version of the popular Amazon website. Initially developing its activities only in the field of books, the online store switched to children’s products, then to everything, just different fashionable lifestyles. By developing and expanding into services at the same time, DangDang has gained immense popularity.

The logo of this site is kind of a red face, or maybe two big “D” letters that come from the first letters of the site’s name. The logo seems simple to us, but at the same time, it skillfully combines the name of the site and the artistry of the whole picture.

Pinduoduo Inc.

Pinduoduo Inc Logo

This online store is perfect for those who like to buy electronic goods in bulk – it is one of the best platforms for little-known brands. Perhaps Pinduoduo Inc. can help the general public to promote their commercial interests.

As for the logo, it is elongated into a rectangle, and it shows several elements: the name of the website in the upper right corner, taking up most of the image. Below, the company’s tagline reads, “Together. More reliable. More fun. ” On the left is an image of a heart made up of different product categories, as a metaphor, and it all sits on top of a red button. Brilliant! Logo is a great and equally popular platform filled with a variety of categories, such as fashion and health. Due to the low competition and simplicity of the site, the shopping platform easily attracts more and more shoppers both domestically and globally.

The new logo of the online store depicts a simple yet cute dog that looks more like a caricature. If you pay attention, you can demystify companies: depicting cute animals on logos is a trend that works great for attracting the masses. After all, we all love animals. The text is in a simple style: it’s red lettering on a white background. Everything brilliant is simple!

Suning and Gome

Suning and Gome Logo

For those shoppers who want to find quality electronics and appliances, there is such a platform as Suning and Gome on the Internet. This brand is constantly evolving.

If you look at the Suning and Gome logo, the first thing that catches your eye is the cute face of a familiar animal, again in orange with a transition to yellow. To the right of the face, on a white background, two names, traditionally in English and Chinese, are printed in a nice font. The wonderful and cute logo of Suning and Gome will always attract additional buyers, and designers should follow the example of these guys. Logo

What should Chinese people who want to order travel services online or maybe books, amazing luxury brands? The answer is simple: you can find it all on the following website. is one of the few underrated Chinese websites.

The logo of the site combines nice colors, playing with our perception. The image turns into a planet, then into a globe with glasses, then again into numbers. At the top, of course, traditionally, you can see the name of the site in Chinese.

QQ buy

QQ buy Logo

This popular online shopping site is owned by Tencent. In itself, it is a huge competition to a number of other sites, as it presents the highest quality brands in all their glory. QQ buy is so user-friendly that it allows users to open their virtual storefronts and fill them with a whole bunch of products.

The logo features a winking penguin with a bright red scarf resting neatly on its shoulders. The bird itself is rendered in a simple, almost minimalist style. To the right of the animal is the inscription “QQ,” referring to the very name of the site. The penguin hints to the buyer that QQ is a very good choice and should not be passed by.

Which is the Chinese online shopping company?

The most famous Chinese online shopping platform is AliExpress. But AliExpress does not sell any items. Its job is to connect other merchants with end-users.

What is the most popular online shopping site in China?

The most popular trading platforms in China are Tmall,, Pinduoduo, Xiaohongshu (Little Red Book), Kaola, Vipshop, Suning, Dangdang.

What is China’s biggest online retailer?

Tmall,, and Pinduoduo are leading Chinese online retailers. These are the largest sites in terms of online sales and visits.