London Underground Logo

London Underground LogoLondon Underground Logo PNG

The London Underground logo exudes a sense of business-like strictness, intentionally crafted to evoke the impression of tightly interlocked subway cars navigating the underground tracks. All the letters are uniform, grotesque, semi-bold, and white, sharply contrasting with a cobalt-blue rectangular background. In the background, a red circle represents the tube’s circular line map, expanding from the center to the edges.

The white letters’ uniformity and stark clarity make a statement: This is a system you can rely on. The choice of grotesque font, with its clean lines and no-nonsense demeanor, screams efficiency. It’s as if the letters themselves say this is a transport system built on order and precision.

The cobalt-blue rectangle is more than just an eye-catching background; it is a visual anchor. Blue, often associated with reliability and calm, reassures commuters that they are in capable hands. This aligns perfectly with what you’d want in a subway system—dependability. And given that this system operates in London’s complex urban maze, the color choice couldn’t be more apt.

Amidst this sea of blue and white is the red circle. This shape mimics the subway’s circular line map, a marvel of design efficiency. It’s an invitation to explore the entire city, from the bustling center to the quieter outskirts. The circle encapsulates the London Underground’s goal of comprehensive urban connectivity.

So why red for the circle? Red is a color that demands attention, and in this case, it serves as a reminder that the system is the heartbeat of the city, critical to its functioning, and impossible to overlook.

Through this blend of carefully chosen elements, the logo paints a comprehensive picture of what the subway system aims to be—a blend of efficiency, reliability, and inclusivity. It doesn’t just serve as a means of identification; it’s an emblem that encapsulates the very ethos of the subway system. In a city as dynamic and diverse as London, the logo tells you everything you need to know without saying a word. It’s a visual manifesto articulating the standards and ambitions of one of the world’s most iconic transport systems.

London Underground: Brand overview

Founded:10 January 1863

The inception of the London Underground dates back to 1863 when the Metropolitan Railway company introduced the city’s inaugural underground rail service, connecting Paddington to Farringdon stations. Later, in 1890, the City and South London Railway made history by launching the planet’s initial deep-level electric underground railway, now a segment of today’s Northern line.

As London thrived, the subsequent years saw a flurry of independent entities laying down new rail tracks and inaugurating stations across the city. However, by 1933, to bring cohesion and systematic growth, most of these independent railways were amalgamated under the banner of the London Passenger Transport Board. The unified entity not only streamlined the network but also spearheaded its expansion.

The march of time saw London’s urban landscape evolve, and the Underground evolved in tandem. Significant extensions were conceptualized and executed pre-and post-World War 2, prominently featuring additions like the Central and Victoria lines. Moving towards the close of the 20th century, the government greenlit a series of pivotal infrastructure projects that substantially upgraded the Underground, encompassing everything from stations and trains to safety mechanisms.

The London Underground stands as a testament to urban engineering and connectivity in its contemporary avatar. With a sprawling network encompassing 270 stations, stretches over 400 km, and facilitates an impressive 1.3 billion passenger journeys annually, it ranks among the world’s top metro systems in terms of coverage and usage. Beyond mere transit, the Underground has cemented its place in the cultural fabric of London, with its signature map and roundel logo becoming emblematic of the city itself.

Meaning and History

London Underground Logo History

1908 – 1913

London Underground Logo 1908

1913 – 1919

London Underground Logo 1913

1919 – 1933

London Underground Logo 1919


London Underground Logo 1933

1933 – 1949

London Underground Logo 1933-1949

1949 – 1951

London Underground Logo 1949

1951 – 1958

London Underground Logo 1951

1958 – 1969

London Underground Logo 1958

1969 – 1972

London Underground Logo 1969

1972 – 1985

London Underground Logo 1972

1985 – today

London Underground Logo