Los Angeles FC (LAFC) Logo

Los Angeles LogoLos Angeles FC (LAFC) Logo PNG

To ensure the Los Angeles Football Club (LAFC) logo looked dignified and presentable, designers avoided overloading it with excessive details. Yet, they filled the emblem with meaningful symbols, seemingly inspired by the team’s inspiring victories.

Los Angeles FC (LAFC): Brand overview

Founded:October 30, 2014
Founder:Brandon Beck, Larry Berg, Bennett Rosenthal
Headquarters:
Los Angeles, California, U.S.
Website:lafc.com

Los Angeles FC is a professional soccer club competing in Major League Soccer’s Western Conference. Its journey began on October 20, 2014, when MLS disbanded Chivas USA and granted a new expansion team to Los Angeles.

The team joined the League with the condition of constructing a new stadium, planned to be completed by 2017. However, due to unforeseen circumstances, the opening of the Banc of California Stadium, designed for soccer, only took place a year later, delaying the club’s MLS debut to 2018. Investors paid an entrance fee of $110 million to MLS.

Until September 15, 2015, the name “Los Angeles FC” was used temporarily. After consulting with fans, the team’s principal owner, Henry Nguyen, announced that the official name would be Los Angeles Football Club. The club’s colors and logo were unveiled on January 7, 2016. The official color scheme includes black and gold, with red and gray as accent colors. The LAFC logo is also rendered in these colors. According to the LAFC concept, gold symbolizes success, glamour, and the urbanism of Los Angeles, while black represents strength and triumph.

The franchise is owned by a group of 26 investors. Peter Guber, Tom Penn, Henry Nguyen, Ruben Gnanalingam, Vincent Tan, Brandon Beck, Larry Berg, and Bennett Rosenthal own the majority of the shares.

Meaning and History

Los Angeles FC (LAFC) Logo History

The original LAFC logo was designed by Matthew Wolff, Tue Nguyen, and Spark International co-founder Tai Nguyen. Their task was to create an identity that would distinguish the franchise in Major League Soccer from the existing sports market of Los Angeles. The logo was presented on January 7, 2016, at Union Station. The team has used this logo since its inaugural game.

2018 – today

Los Angeles Logo 2018-present

The LAFC logo features a quadrilateral heraldic shield with a pointed base borrowed from the seal of the city of Los Angeles. Three contours of varying widths outline the shield. The central element of the logo is the stylized monogram “LA,” located inside the shield, representing the city’s official and widely recognized abbreviation. The letter “A” is adorned with a wing with four feathers, paying tribute to the City of Angels, the emblem of the Los Angeles Aztecs, and the city’s Aztec and Mexican heritage.

What is Los Angeles FC (LAFC)?

Los Angeles FC (LAFC) is a young soccer team from Los Angeles, California, bringing together professional-level players. It’s part of MLS, representing the Western Conference. The club was established in 2014 and began playing in 2018 as an expansion franchise. The club’s home arena is the BMO Stadium in Exposition Park.

The word marks “Los Angeles” and “Football Club” are placed at the top and bottom of the logo, respectively. These words are set in the Neutraface font – an elegant and versatile Art Deco-style font based on the signage of architect Richard Neutra. The LAFC logo is executed in black, used as the primary background color, and gold, used for contrast elements.

Font and Colors

LAFC logo

Los Angeles FC boasts a memorable and symbolic emblem hinting at the city’s unique cultural-historical heritage. It also references the emblem of the Los Angeles Aztecs soccer team, which played in the North American Soccer League from 1974 to 1981 and was disbanded shortly before the league ceased to exist.

The graphic mark consists of the abbreviation “LA.” The letter “A” appears poised to take flight: its horizontal stroke is replaced with a large wing with four feathers of varying lengths. The wing extends far beyond the letter and almost reaches the top of “L.”

Los Angeles emblem

All inscriptions, except for the abbreviation, are set in the geometric sans-serif Neutraface font, developed in 2002 by typographer Christian Schwartz for digital font manufacturer House Industries. It’s based on the signage of modernist architect Richard Joseph Neutra and was created with the involvement of his son.

Regarding the palette, it includes only two colors: black (#000000) and gold (also known as California Gold, #C39E6D). This was deliberately done to ensure that the inscriptions stand out brightly against the dark shield.

Los Angeles FC (LAFC) color codes

GoldHex color:#c39e6d
RGB:195 158 109
CMYK:0 19 44 24
Pantone:PMS 721 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C