Lucky Me Logo

Lucky Me LogoLucky Me Logo PNG

Lucky Me: Brand overview

Lucky Me instant noodles entered the Philippine food scene in November 1989 and were the brainchild of Monde Nissin Corporation. The brand debuted with just two flavors of Mami instant noodle soup: Beef and Chicken. These soup noodles instantly caught the attention of the market and became the brand’s blockbuster.

Two years later, in 1991, Lucky Me expanded its product lineup with the introduction of Pancit Canton, a new dry-packaged noodle. With this product, Filipino consumers were able to try instant noodles cooked in the street-fry style for the first time. In 1995, the brand again made a breakthrough with the launch of Supreme La Paz Batchoy flavored noodles and claimed to be the first Filipino-flavored instant noodle product in a no-cook cup format.

Over time, the brand has consistently expanded its range of flavors to reflect the diverse culinary tastes of Filipinos. These included localized regional favorites such as Lomi and Jjamppong. A significant highlight in 2009 was the introduction of the Lucky Me Special lineup, featuring domestic and global flavors, including non-traditional options such as Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun.

The company operates under the catchy slogan “Happy We!”. Lucky Me has grown into a well-known company in the Philippines, offering more than 20 different varieties of noodles. The brand has not only won the hearts and stomachs of locals but has also entered the global markets.

Meaning and History

Lucky Me Logo History

1989 – 2002

Lucky Me Logo 1989

2002 – 2022

Lucky Me Logo 2002

2009

Lucky Me Logo 2009

2021 – today

Lucky Me Logo

The name Lucky Me is written in curved letters that mimic the brand’s main product, noodles. To achieve this effect, the designers used a handwriting style font and connected some glyphs. The exclamation mark at the end of the line serves as an expression of delight. The words are arranged inside a red oval and are accompanied by two wide, wavy yellow stripes. These wavy shapes are associated with both pasta and the hot steam rising from freshly cooked food.

The choice of a red oval is likely meant to attract attention and evoke a sense of passion or appetite, which is appropriate for a food brand. The wavy yellow stripes symbolize the product and make the logo dynamic, bringing thoughts of movement and vitality.