Marshmallow Logo PNG
The Marshmallow logo conveys care, accessibility, and fairness, reflecting the mission of the British insurance service. The brand emerged to eliminate bias in risk assessment for new UK residents, offering accurate and fair pricing that quickly earned customers’ trust.
Marshmallow: Brand overview
| Founded: | 2017 |
| Founder: | Alexander Kent-Braham, David Goate, Oliver Kent-Braham |
| Headquarters: | UK |
| Website: | www.marshmallow.com |
Established in 2017 by Alexander Kent-Braham, David Goate, and Oliver Kent-Braham, Marshmallow is a UK insurance firm that aims to rectify inequities in car insurance pricing. The trio identified a significant gap in the market: traditional insurance firms in the UK often fail to accurately assess the risk for newcomers to the country, resulting in inflated premiums.
With a focus on employing technology to evaluate risk more precisely, Marshmallow aimed to offer car insurance that was both affordable and inclusive. The outcome was promising; the company succeeded in presenting quotes that were, on average, 45% less expensive than those for drivers without a prior history.
Marshmallow’s growth trajectory has been steep. The company has sold over 342,000 policies, downloaded its application over 300,000 times, and disbursed an impressive £66 million in insurance claims.
Marshmallow achieved a notable milestone in 2021 by earning the title of the second-fastest-growing firm in Europe, as reported by the Financial Times. With a steadfast commitment to advancing its technological capabilities, the company continues to broaden its insurance products to enhance accessibility and cost-effectiveness.
Meaning and History
2017 – 2021
2021 – 2023
2023 – today
The Marshmallow logo is a visual greeting of friendliness and lightness. The central figure is a soft pink cloud with eyes. It brings the company name to life, evoking marshmallows: airy, cozy, and joy-inspiring. The character’s eyes add personality and a touch of friendly humor, transforming a simple symbol into a relatable image.
The pink color conveys warmth and optimism. It breaks traditional stereotypes about insurance companies, offering something human and appealing instead of formality and rigidity. The shade creates a sense of comfort, softness, and a modern approach to customer service.
The font complements the character: it is rounded and smooth, with no sharp edges. The letters seem designed to be easy to read and welcoming. The thickness of the lines gives the text stability, striking a balance between playfulness and seriousness. The distinctive “w,” with its flowing curves, underscores the brand’s concept: simple, soft, and pleasant.
The black text next to the bright character serves as a unifying element. It adds clarity and structure while maintaining the overall light-hearted style. Pink and black create a harmonious duet in which vibrancy and practicality coexist and enhance one another.
The logo is crafted as a friendly composition: the character on the left sets the tone, while the text completes the image. Minimalism in execution keeps the focus on the essentials, leaving viewers with a sense of cohesion and clarity. Every detail is deliberate, speaking with care and simplicity.
The emblem reflects the comfort and trust associated with marshmallows. Its details convey a feeling of lightness and support, creating an impression of approachability. The brand becomes accessible and relatable, presenting itself as a company genuinely caring for its customers.
