The Medaille University logo symbolizes the unity of different fields of knowledge. In addition, the emblem reflects the main principles upon which the institution is founded, including a strong academic program and high standards of professional student preparation.
Medaille University: Brand overview
Founded: | 1937 |
Headquarters: | Buffalo, New York, U.S. |
Website: | medaille.edu |
Meaning and History
Medaille University inherited its visual identification from Medaille College. In 2022, only the inscription on the logo changed, now indicating the new status of the educational institution. Everything else – official colors, typography, and visual symbols in the form of three pentagons – remained the same. By mid-2023, the university should finally become part of Trocaire College. There is a possibility that it may cease to exist in its current form, and this could be reflected in its identity.
What is Medaille University?
This private university in Buffalo, New York, focuses on hands-on education that supports students’ personal and professional growth. The university offers a variety of undergraduate and graduate programs, particularly in fields such as veterinary technology, psychology, education, and business. Unique features include small class sizes for individualized attention and close partnerships with local companies and organizations, providing internships and real-world experience opportunities. Located in Buffalo’s historic downtown, the campus features modern classrooms, specialized veterinary labs, and athletic facilities where the Mavericks teams participate in collegiate leagues.
2022 – today
The Medaille University logo consists of three pentagons arranged side by side in a horizontal orientation. The geometric shapes have the same form and size, with all of them pointing upward. At the same time, the pentagons differ in color: one is light blue, the second is gold, and the third is dark blue. There are small gaps between them, creating a sense of freedom and movement.
These emblem elements symbolize various aspects of the university, including its values, diverse educational programs, and academic achievements. They also resemble the teeth of a crown, a sign of power, glory, and superiority. Their arrangement in a single row reflects the idea of unity and equality and the interaction between different fields of study.
Below the three-component symbol, the dark blue name Medaille University is written. It is divided into two lines and centered. Both parts of the phrase are set in the same bold sans-serif font. Only the initial letters are capitalized, while the rest are lowercase. The chosen typeface features a rounded shape and cuts at the tops of “t,” “l,” “d,” and the free end of “e.”
The Seal
The seal contains a white circle, inside which are intertwined golden Greek letters Alpha and Omega. This element connects the institution with its past, as the university was founded by a Roman Catholic community, and the combined Alpha and Omega are Christian symbols of God. Above is an arc of text reading “CURIOSITY EXCELLENCE INTEGRITY COMMUNITY.” All words are blue and separated by small dots. Below, the founding year of the institution, 1937, is indicated.
The central circle is placed within a wide dark blue ring, outlined on both sides by thin golden lines. Inside it are the inscriptions “MEDAILLE UNIVERSITY” and “BUFFALO, NEW YORK” of different colors: the former is yellow, and the latter is white.
Font and Colors
The institution’s name on the logo is set in a bold sans-serif font from the Interstate family, created by Tobias Frere-Jones in the 1990s. This is a reinterpreted version of the Highway Gothic typeface, which was used for inscriptions on American road signs since the late 1940s. In turn, the text on the seal is set in a font with thin serifs, resembling Thor Regular by GemFonts, MV Boli Regular by NAADHu Maldives, or FretQwik Regular by Robert Allgeyer.
Medaille University’s identity features three official colors: light blue, gold, and dark blue. The branding guide states that different shades should be chosen when displaying the logo on coated and uncoated paper:
- for the wordmark – PMS 541 or PMS 2945;
- for the left pentagon – 40% PMS 541 or 40% PMS 2945;
- for the central shape – PMS 123 or PMS 109;
- for the right element – 70% PMS 541 or 70% PMS 2945.
Medaille University color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |