Merci Logo

Merci LogoMerci Logo PNG

The designers who created the logo Merci wanted to convey a sense of gratitude in it because the brand name is translated from French as “thank you.” Therefore, above the letter “i,” instead of a dot, a small red heart is depicted – a symbol of love, and the inscription itself is painted in gold with a gradient.

Merci: Brand overview

Founder:August Storck
Berlin, Germany
The German chocolate brand Merci has a long history: it appeared in 1965, and its roasted and nuts variety Merci Crocant was introduced in 1994. Over time, sweets with new fillings have been added to the range – each taste has its color. August Storck has always owned the confectionery brand. Its logo is recognizable worldwide because Merci sweets are sold in over 70 countries.

Meaning and History

Merci Symbol

The brand name expresses gratitude because chocolates are traditional gifts that allow you to say “thank you” without words. This concept is conveyed in the emblem, where an elegant inscription is complemented by a small red heart. The wordmark generally looks like a short love message to the person to whom the chocolate is intended. By the way, the Merci logo used to look different: the letters had a bizarre shape and were decorated with serifs. But the redesign went unnoticed because the changes were minor and did not affect the color scheme.

The current version of the emblem contains an inscription with strict glyphs. The general appearance is softened only by bold dots at the ends of the “r” and “c,” as well as a small heart above the “i.” According to the designers, the brand name is completely translated into lowercase, which should inspire consumer confidence. The golden gradient gives the impression that the letters are cut from the shiny foil in which chocolates are usually wrapped.

What is Mercy?

Merci is one of the most popular brands of the German confectionery manufacturer August Storck KG, which also owns Toffifee, Mamba, and Knoppers. Merci chocolates are available in bars with different fillings – from dark mousse to hazelnut cream.

The most important element of the Merci logo is the heart – a sign that symbolizes love, affection, and gratitude. In this case, it can be seen both as a company’s love for its customers and as an expression of the feelings of people who eat chocolate or give it to each other. And the heart perfectly conveys the essence of the brand name, which means “thank you” in French. So the integration of this pictogram into the inscription does not change the meaning of the word but only strengthens it.

Font and Colors

Merci Emblem

The Merci logo uses no particular font but a custom set of bold lowercase glyphs. The letters have slight flares at the ends but don’t look like traditional serifs. These thickenings look more like an attempt to make the inscription three-dimensional, to show a spatial perspective – to demonstrate that the edges of the lines are raised. After all, as far as we know, objects located near seem larger than those at a distance.

The shading on the edges of the letters and the golden gradient are used for the same purpose – to create a 3D effect. The red heart above the “i” is also unevenly colored: its left side is brighter and lighter, while its right side has a deep dark tint. The combination of these two colors – gold and red – testifies to the uniqueness of the brand, its sophistication, and the rich spectrum of feelings it tries to convey through its emblem.

Merci color codes

BeaverHex color:#8e705e
RGB:142 112 94
CMYK:0 21 34 44
Pantone:PMS 4715 C
CopperHex color:#bc7a2f
RGB:188 122 47
CMYK:0 35 75 26
Pantone:PMS 7565 C
Earth YellowHex color:#e5ac5f
RGB:229 172 95
CMYK:0 25 59 10
Pantone:PMS 150 C
JasmineHex color:#ffdb8b
RGB:255 219 139
CMYK:0 14 45 0
Pantone:PMS 1345 C
Light yellowHex color:#fcf8d6
RGB:252 248 214
CMYK:0 2 15 1
Pantone:PMS 7499 C
Chocolate CosmosHex color:#541a1b
RGB:84 26 27
CMYK:0 69 68 67
Pantone:PMS 1815 C
CarmineHex color:#930b12
RGB:147 11 18
CMYK:0 93 88 42
Pantone:PMS 7626 C
Maximum RedHex color:#d90016
RGB:167 30 49
CMYK:5 100 71 22
Pantone:PMS Bright Red C
Indian RedHex color:#d4514d
RGB:212 81 77
CMYK:0 62 64 17
Pantone:PMS 7625 C