Michael Hill, a jewelry manufacturer, has unveiled a complete brand makeover that modernizes every aspect of its operations. This extensive rebranding campaign includes a global flagship store, enhanced design assets, a rebuilt website, an updated social media presence, a new logo, and even a distinctive lock inspired by the new brandmark.
One of the main components of the brand revamp is the revised logo. It features a distinctive monogram with the initials of the company’s founder entwined between the letters M and H. This new brandmark honors the nation’s cultural legacy by utilizing custom fonts created in New Zealand. The emblem resembles a window inspired by Lady Christine Hill’s original store windows, significantly establishing the company’s reputation in the fine jewelry sector.
The rebranding initiative includes revised packaging and a new color scheme alongside the new logo. The new color palette reflects the natural beauty of New Zealand, where the company began its journey nearly fifty years ago. Inspired by the country’s lush green landscapes, this connection to the brand’s past aims to continue telling the story of its illustrious history.
These new colors are incorporated into the redesigned packaging, which showcases high-end materials and designs that enhance the brand’s upscale vibe. All design elements have been thoughtfully chosen to complement the company’s heritage and DNA, ensuring a unified and consistent brand experience for customers at every touchpoint.
The brand’s dedication to quality, craft, and originality is showcased through the new website and social media presence, designed to be more engaging and user-friendly. The website offers a more intuitive shopping experience with enhanced navigation, making it easier for users to explore and purchase products. Visual storytelling in social media updates highlights the brand’s history, values, and products in a way that appeals to contemporary audiences.
A significant component of the rebranding initiative is the new global flagship store. Situated in a popular retail area, the store has a modern aesthetic that matches the redesigned brand identity. The new logo and color scheme are incorporated into the interior design, providing clients a luxurious and inviting environment. The store’s interactive displays and digital touchpoints enhance the shopping experience and provide customers with additional information about the company and its products.
Additionally, the company has unveiled a brand-new signature lock inspired by the trademark. This lock symbolizes the brand’s commitment to excellence and craftsmanship. It is present on select jewelry items, adding a unique touch that customers will recognize and appreciate.
To support the rebranding, international model and entrepreneur Miranda Kerr has been named the new brand ambassador. Kerr’s partnership aims to expand the company’s target market and elevate its aspirational image. Her involvement in advertising campaigns, social media posts, and exclusive events will help realize the redesigned brand identity.
Every component of the rebranding has been carefully thought out to ensure it complements the business’s history and goals. The rebranding aims to continue the company’s legacy of quality, craftsmanship, and innovation built since its founding in 1979 while advancing the brand in line with its heritage.
The extensive rebranding initiative is a strategic move to establish the company as a high-end, aspirational brand in the competitive jewelry industry. The new logo, color scheme, packaging, website, social media presence, flagship store, and distinctive lock create a unified and contemporary brand identity. With Miranda Kerr as its new brand ambassador, the company is poised to celebrate its legendary legacy while attracting new clients.
