Minnesota United FC is an American professional soccer club based in Saint Paul, Minnesota. This club plays in the Western Conference of Major League Soccer. The club began to play as the league’s 22nd club and replaced the North American Soccer League (NASL) franchise. The previous franchise with this name was founded in 2010. Initially, it was owned by National Sports Center and was known as NSC Minnesota. In 2011, NASL became its temporary owner, because authorized capital of NSC amounted to less than $20 million, which didn’t live up to the accepted standards.
On January 9, 2012, the club announced a new name. The nickname “Stars” became a part of the official name. The new Minnesota Stars FC logo was revealed with the state motto, “L’Etolie du Nord,” added on the same day. On November 9, Bill McGuire purchased the team. The team was rebranded as Minnesota United FC on March 5, 2013. The word “United” stands for the unity of a wide range of fans and represents the sports union of the cities of Saint Paul and Minneapolis.
On March 25, 2015, Major League Soccer commissioner Don Garber announced Minnesota United as its 23rd club. However, the club joined the league earlier than planned (in 2017) and took 22nd place of the team from Los Angeles. It reserved the intellectual property right, including the old name, logo, and color scheme. The team’s colors are sky blue, grey, and black, with a red accent.
Same as before, the franchise is owned by the group of owners led by Bill McGuire. The group includes Wendy Carlson Nelson, Glen Nelson, Glen Taylor, Jim Pohlad, and the Pohlad family, who also own other sports organizations of Minnesota.
Meaning and History
In 2010, NSC Minnesota had a blue and yellow logo designed as a triangular shield with a star. In 2012, along with the new name, Minnesota Stars FC got the upgraded logo with the inscription “L’Etolie du Nord” and a football. Another change of the logo was in 2013 when the team from NASL was named Minnesota United FC. Minnesota United FC logo remained the same when the franchise joined the MLS: only insignificant details were changed.
2017 – today
The club unveiled the team’s new logo at a press conference at Midtown Global Market. Designers developed the new Minnesota United FC logo from the marketing company Zeus Jones. The foreground features a big black loon with a bright red eye and eleven spread feathers, one for each of the players on the field. The loon is the state bird of Minnesota.
There’s a hexagram star on a white background in the upper left corner of the Minnesota United FC logo. The North Star was inspired by L’Etoile du Nord, the state motto, and it represents Cinosura – a bright Pole Star. There are three wide diagonal stripes behind the loon. They form a heraldic shield altogether. The grey color represents the Iron Range of Minnesota. The blue line across the logo stands for the Mississippi River. Either side of the blue represents the cities of Saint Paul and Minneapolis.
There’s an acronym “MNUFC” in the upper right corner. On the previous Minnesota United FC emblem, there was a full team name. They replaced it with the acronym on purpose: this is the main detail, which was changed in the logo after Minnesota United FC joined the new league. The font is slant sans-serif as before. All letters are uppercase.