The Community Foundation of Mississauga has rebranded itself as the Mississauga Foundation. This change reflects the foundation’s commitment to serve better and represent Mississauga’s dynamic and diverse community. Along with the new name, the organization introduces a new mission statement: Harnessing Generosity to Drive Transformational Change.
The goal is to enrich residents’ lives by supporting community initiatives and driving impactful philanthropic efforts. The foundation partners with donors, community organizations, and local leaders to address pressing social issues, support local charities, and build a vibrant, inclusive community.
The new name aims to strengthen the foundation’s connection with Mississauga’s residents, businesses, and organizations. This change reinforces the foundation’s pivotal role in local philanthropy and community development.
The new logo represents the commitment to unity and collective effort. It features a clean, modern sans-serif typeface. The “M” in Mississauga is stylized with a flowing line that symbolizes connection and continuity. The logo’s color palette includes shades of blue and green, representing trust, growth, and community. Blue symbolizes stability and reliability, while green reflects growth, renewal, and a fresh perspective.
The new visual identity includes graphic elements that convey motion and progress. These elements are used across various media to create a cohesive and recognizable brand presence. They appear in marketing materials, social media, and the newly redesigned website to engage the community and highlight the foundation’s impact.
The redesigned website, mississaugafoundation.ca, is a comprehensive resource for donors, community partners, and residents. It offers insights into the foundation’s initiatives, grant opportunities, and donation options. The site features a user-friendly design with enhanced navigation and a dedicated section for community stories, showcasing the impact of the foundation’s work.
The new branding emphasizes the dedication to fostering a sense of unity and collective effort within the community. The foundation aims to build a stronger, more connected Mississauga by driving positive change through generosity and goodwill.
The CEO, Glenn Gumulka, emphasized the importance of the rebranding. “The name Mississauga Foundation embodies the spirit and vision of our organization more completely,” said Gumulka. “Our new branding underscores our dedication to fostering unity and collective effort within our community. We are committed to driving positive, transformative change by harnessing the generosity and goodwill of our donors and partners.”
The new identity includes updated promotional materials, such as brochures, banners, and social media templates, to maintain a consistent and engaging visual presence. These materials highlight key initiatives and success stories, aiming to inspire more community members to get involved and support the foundation’s efforts.
The Mississauga Foundation has introduced new programs and initiatives to further its mission. These programs focus on education, healthcare, social services, and environmental sustainability. By addressing these critical areas, the foundation aims to make a lasting impact on the community and improve the quality of life for all residents.
This rebranding marks a new chapter for the foundation. With a fresh identity and a renewed focus on its mission, the organization is well-positioned to drive positive change and foster a more vibrant and inclusive Mississauga.
