Advantage, a non-profit organization dedicated to improving mental health support for young people through local football clubs, has introduced a new visual identity to reflect its evolving approach and growing impact on the community. This rebranding, created in partnership with Styles+Partners, features a fresh logo and identity system that highlights the innovative work the organization is doing.
The previous logo was energetic and colorful, featuring a calligraphic style against multicolored brushstrokes. The vibrant color palette symbolized diversity and inclusivity, reflecting the organization’s creative approach to mental health.
The new logo, however, embraces a minimalist and modern design. The typography has shifted from the artistic style of the old logo to a more geometric and structured typeface. The lowercase letters give the logo a friendly and accessible feel while maintaining a professional tone. This update makes the logo approachable and polished, aligning with the organization’s growing presence.
A key feature of the new logo is a triangular figure comprising three interconnected elements. The gradient from pink to yellow adds a sense of movement, symbolizing growth and progress. The triangle represents the collaboration between the mentees, the NHS, and football clubs, the foundation of Advantage’s strategy to create a secure and supportive environment for young people seeking mental health support.
The black background of the logo enhances the vibrant gradient, creating a bold contrast and giving the design a modern look. The clean lines convey confidence and innovation, shifting away from the playful energy of the previous logo toward a more mature and forward-thinking visual identity.
The new branding revolves around the triangle, symbolizing collaboration and the strategic formations seen in football, a nod to the organization’s ties with the sport. The visual identity reflects the energetic and youthful communities Advantage serves while emphasizing the important role of sports in its mission.
The new logo and visual identity highlight Advantage’s commitment to growth and innovation in mental health support. The design balances the organization’s playful past and its current, more streamlined, professional aesthetic, preparing it to meet future challenges in mental health and community outreach.
