Sister, Manchester’s innovation district, has revealed a redesigned logo as part of its rebranding effort. This refreshed identity underscores the district’s role as a hub for cutting-edge ideas and advanced technology while also honoring its legacy in science and engineering.
The new logo features a looping graphic paired with a monospace wordmark, creating a balance between simplicity and meaning. The continuous loops symbolize connection and unity, reflecting the mission to unite diverse businesses, ideas, and communities. The flowing lines suggest collaboration and integration, capturing the dynamic relationships within the district.
The wordmark uses a custom monospace typeface inspired by vintage computer and technical design aesthetics. This font reinforces the district’s focus on technology and innovation while maintaining a clean, professional look. The fixed-width letters add structure and contrast with the fluid loops, giving the design a harmonious feel.
The black-and-white color scheme highlights clarity and adaptability. This minimalist approach ensures the logo works well across different platforms, from digital media to print, while keeping the focus on its design elements. The absence of additional colors makes the looping graphic and structured typography stand out.
The loops also hold deeper symbolic meaning, tying into the district’s name, which draws from the acronym S.I.S.T.E.R. (Special Institutions for Scientific and Technological Education and Research), first mentioned in the Robbins Report of 1963. This historical reference grounds its identity in its roots of fostering education and technological progress.
Beyond symbolism, the looping graphic reflects a vision of uniting innovation with the community. It represents the connections between enterprises while mirroring the integration of residential areas, creative spaces, green environments, and research hubs.
This rebranding captures the district’s ambition to be a leading platform for innovation while staying committed to collaboration and progress. The updated logo blends modern design with historical significance, presenting a forward-thinking visual identity deeply rooted in the district’s values. It sets the stage for the area to thrive where history meets the future.
