Shift, a brand known for its innovative refillable, plastic-free deodorants, has unveiled a new logo and identity to reflect its commitment to sustainability and eco-conscious living. This refreshed visual style reinforces its mission to inspire meaningful change in consumer habits and lead the way in the beauty and health industry.
The redesigned logo captures movement and transformation, aligning with the brand’s name. The design features a clean, modern sans-serif font that conveys simplicity and professionalism. A key detail is the extended horizontal stroke in the letter “t,” symbolizing progress and the flow of continuous change. This thoughtful element visually ties the identity to the mission of driving forward-thinking solutions.
The color palette centers on a bold black, exuding confidence and reliability while maintaining a minimalist aesthetic. This monochromatic approach gives the logo a timeless, versatile quality that works across various formats. Each product variant features its vibrant accent color, adding energy to the design and making it easy for customers to distinguish between scents.
An abstract mark accompanies the logo, representing freedom and dynamism with its fluid, human-like lines. This symbol highlights the connection between individual expression and community-driven change. It integrates seamlessly into packaging, digital content, and physical branding, ensuring consistency across all touchpoints.
The packaging design embodies the values of sustainability and innovation. Bright, lively colors distinguish different scents, creating a sense of joy and freshness. The layout prioritizes clarity and usability, while playful touches—such as underlined or circled words in a handwritten style—add a personal and relatable element to the overall design.
This rebrand refreshes the visual identity and reinforces the company’s role as a catalyst for change. The updated design reflects dedication to sustainability, progress, and inclusivity, positioning the brand as a leader in the growing market for eco-friendly products. By combining modern aesthetics with a forward-looking mission, the new identity strengthens the connection with its audience and underscores its transformative impact on the beauty industry.
