Morehouse College Logo

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Morehouse College’s logo is full of pure aspirations toward truth, knowledge, and light. The emblem was created to commemorate the times when the institution supported religious views and actively participated in the fight for social justice.

Morehouse College: Brand overview

Established in 1867 in Atlanta, Georgia, Morehouse College began its journey as the Augusta Baptist Institute under the guidance of Reverend William Jefferson White. This institution, designed exclusively for male students, aimed to provide an exemplary education to the African-American community during a transformative period in United States history.

By 1879, the institution had evolved into the Atlanta Baptist Seminary, reflecting its expanded educational mission and scope. A significant chapter in its history unfolded in 1913 when it was renamed Morehouse College in honor of Henry L. Morehouse, a generous land donor who facilitated the college’s relocation to its current setting. This renaming marked the beginning of a new era, solidifying its position as a pivotal educational pillar for African-American students.

Throughout the years, Morehouse College has distinguished itself as a beacon of academic excellence and leadership within the African-American community, boasting an illustrious roster of alumni. These include figures like Martin Luther King Jr., a pivotal leader in the civil rights movement; Spike Lee, an influential filmmaker; and Maynard Holbrook Jackson, a notable Atlanta mayor. These individuals exemplify the college’s commitment to fostering leadership, creativity, and excellence across various fields.

As the only all-male historically black college in the United States, Morehouse remains steadfast in its mission to educate and empower students from traditionally underserved communities. With a current enrollment exceeding 2,000 students and a global alumni network of more than 17,000 individuals, Morehouse College continues to play a crucial role in shaping leaders and innovators who make significant contributions to society and their respective fields.

Meaning and History

Morehouse College Symbol

The college received its current name, marked on the seal and logo, only in 1913. Therefore, its identity couldn’t have emerged earlier. In 1867, the institution was named Augusta Institute. After relocating in 1879, it was called Atlanta Baptist Seminary. Visual symbols from the early years, especially before moving to Atlanta, have not been preserved.

The seminary’s emblem features Graves Hall. The building was erected on the new campus land and donated to the college by John D. Rockefeller. At the time of the move in 1885, it was the tallest building in Atlanta. It’s no surprise that the college staff decided to immortalize it on the logo.

During the hall’s construction and the institution’s relocation, it was managed by its second president – Samuel T. Graves. Hence, the building was named after him. Originally, student dormitories and classrooms were inside the building. Thus, Graves Hall can be considered Morehouse’s first modern facility. Now, it is the central campus.

The logo shows the top part of the building in a round medallion. The choice hints at a commemorative coin that captures an important event. The circle symbolizes perfection. The college was engaged in the “perfection” of mind and spirit.

The upward view suggests something majestic and beautiful.

The current name, readable on the emblem to the right and on the seal, was taken from the surname of the benefactor Henry Lyman Morehouse four years before his death. Morehouse worked for the American Baptist Home Mission Society and contributed to the financial support of the institution and donations from Rockefeller. Without his involvement, the college wouldn’t have received the land for the campus.

Interestingly, the servant’s surname translates to “More than a house.”

What is Morehouse College?

A private liberal arts college in Georgia. It was founded after the Civil War in 1867 for freed African Americans. The main building is located in Atlanta. It educates men. Many famous African Americans, including Martin Luther King Jr. and Donn Alvin Clendenon, graduated from this institution.

The Seal

Morehouse College Seal Logo

The edges of the seal are framed by a thick rope outside and a thinner one inside. The choice of material hints at a maritime theme. This biblical analogy speaks of managing the raging sea of life, where the college is a reliable haven.

Around the circle, the name of the college and the state it’s located in are indicated. Words are separated by stars, symbolizing valor, courage, and the guiding star—an eternal life compass.

At the center of the seal is the Sun rising above stormy waves. Its rays represent the triumph of knowledge and truth. The sea waves symbolize the depth of human knowledge. The college helps navigate it to find what’s important and necessary.

The round crests and clouds above, which the sun ascends to its zenith, remind us. The clouds speak of ignorance, over which the light of knowledge rises.

The Latin motto, “Et Facta Est Lux,” guides the reader to the Book of Genesis, where God created light. The inscription represents the Creator as the primary source of truth and enlightenment. Initially, the college had a seminary focus and provided Baptist religious education.

It also embodies the rise of the Sun as freedom and victory over slavery. The institution has always been a bastion in the struggle for racial equality and civil rights.

Font and Colors

Morehouse College Emblem

The official colors of Morehouse are maroon and white, used in both the logo and the seal. White represents faith, living in purity, and adherence to the Word. It signifies the liberation of slaves and a fresh start. Maroon speaks of nobility. It reminds us of the price paid for freedom and encourages a passionate heart. These shades were chosen by the college’s 5th president, Samuel H. Archer, who was influenced by his alma mater, Colgate University.

The font of the inscription, Alternate Gothic, stretches towards the sky, like the spires of the institution’s main building. The inscription appears neat and harmonious, symbolizing the diligence and earnestness of the students.