The color green has many meanings. It symbolizes life, rebirth, nature, growth, profit, prosperity, progress, and money. Companies in most industries use each of these meanings. Thus, we can be sure that green is one of the favorite colors among modern consumers. After all, brands that have adopted it as part of their visual identity are popular worldwide. This means that they are noticed, respected, and trusted.
We have collected the most interesting and famous green logos. They are played with all shades of color from neon-light green to mysterious emerald. Each company has its motive. Delving into their concept, we will try to trace the relationship between the emblem and the trademark’s demand. And we are sure that we will find it. After all, it is not for nothing that organizations, manufacturers, and world-class brands invest in self-realization through identity. It’s like advertising: the more accurate it is, the more profitable it is.
Here is a list of green logos arranged in order of increasing complexity. This arrangement makes it easier to understand the meaning of the green color and the semantic support it has from the surrounding elements.
iHerb
Our “pantheon” opens with an online platform that sells vitamins, supplements, and organic and natural products. So it’s no surprise that she chose the color green for herself. It emphasizes its line of business, connects with nature, and promotes the concept of a natural habitat. The simple icon consists of the web resource’s name in its original spelling, with the lowercase letter “i” first. This is followed by the capital letter “N.” All letters are dark green in color, grotesque, and rounded. The lowercase “b” is the same height as the uppercase letter, so the lettering is visually balanced.
Acer
The Acer logo is also green. It’s a light green shade of the pastel spectrum: rich in color but slightly muted in palette. The lettering is smooth and lowercase, which adds to its practicality. The glyphs are slightly italicized and elongated, creating a sense of dynamism and emphasizing progressiveness. In addition, they are interconnected: each successive character is closely related to the previous one. Particularly interesting is the connection between “a” and “c,” which are literally “attached” to each other’s sides. Green, in this case, indicates the company’s aspiration for continuous development and improvement.
Jeep
Jeep, an automobile company, also has a logo that reads, “There is no simpler.” There is nothing in it except for one inscription, the name. It is typed in a sans-serif font with narrow character spacing. The text color is khaki (also called swamp). This shade of green is associated primarily with heavy machinery and military uniforms. Therefore, the emblem is brutal yet balanced, emphasizing that the brand’s cars are very durable, reliable, and practical.
PocketBook
The manufacturer of electronic books, PocketBook, chose a simple logo: it consists only of text. Thin letters are rounded at the ends, looking elegant yet strict. The letters “P” and “B” are capitalized, with spaces in the middle; the rest of the characters are lowercase in the classic spelling. The letter “t” is missing from the left side of the crossbar. The emblem’s color is emerald, a blend of green and blue. It is also called aquamarine. Such a combination harmonizes the word logo and embodies the yearning for creativity, the emergence of knowledge, and the manifestation of wisdom.
Sprite
The color palette of the Sprite logo is inspired by the soft drink recipe, which uses lime and lemon. Therefore, the brand’s emblem was yellow, but in the modern interpretation, it became green, the color of spring grass. The simplicity of the symbolism is explained by the need to accurately represent the product and fit it on a small label. Therefore, the letters are typed in italics and in bold. There are no serifs, but there are dots at the ends and many right angles.
Greenpeace
The Greenpeace logo is a perfect example of this realization regarding the integrity of tasks, concepts, and identity. Green represents ecology, nature, organic products, and the unity between man and the Earth. A special font was developed for the emblem, with bold, uneven letters that looked as if they were written with a marker on a white sheet. Each glyph differs from the others: no two letters “E” are the same. The lettering is in uppercase and colored a light green.
RUF
German car manufacturer RUF has a bold, progressive logo. The visual identity is based on a stylized inscription, transformed from regular text into a graphic element. The designers found common lines and connected all the letters into a single “construction.” Thus, they have interlocking sides: “R” smoothly passes into “F,” and between them lies a portion of “U.” They are painted dark green, which emphasizes the car company’s business qualities and seriousness.
Android
The Android logo is green, with no gradient or glare. The logo shows only a half circle with a solid fill. It is distinguished from standard geometric shapes by two small white dots. These are the eyes of the “robot.” In the upper part, there are two small antennas positioned diagonally opposite each other. This image generally denotes an unearthly creature, an alien, or, as it is also called, a green man. Hence the choice of color. The palette is calm, non-aggressive, soft, and light, reflecting the operating system’s friendliness, which has become the most popular among smartphone and tablet owners.
Spotify
The streaming service Spotify chose a simple, graphic logo. It represents a green ball with three diagonal semi-arcs. “Half-arcs” because the lines only vaguely resemble arcs: they’re more like diagonal strokes with slightly dropped edges. They are waves that broadcast music for music lovers. The upper stripe is bold; the lower one is thin. The background circle is light green, a moderate shade. Three white arcs are visible on it.
Shopify
The Shopify logo is concise. It depicts a paper bag with handles, given to supermarket customers. It is the most iconic attribute in stores, so the online platform is well recognized. The online shopping service allows users to select and buy everything they need in minutes from more than 1.5 million outlets. The calm green color contributes to this: it inspires trust and confidence. The package’s handles and front are light, while the left side is dark to indicate the side wall. In the center of the bag is a single white “S”.
Lacoste
The Lacoste logo features a toothy crocodile, the brand’s mascot. As expected, it is green and a very saturated, dark shade. It is supplemented with two colors for greater expressiveness: white (eyes, crest dots) and red (mouth, tongue). This contrast gives the animal a sense of realism, confidence, and seriousness. The alligator is turned to the right. It has massive paws and a curved tail.
Carlsberg
The Carlsberg logo is another medium-sized visual identity mark. It represents the brewing company and consists of its name. The green color was chosen because the foamy beverage is bottled in green glass, darkened to prevent the contents from losing their properties when exposed to sunlight. Therefore, this shade evokes a feeling of professionalism and perfection. The inscription is written in a calligraphic hand, with letters arranged vertically. The letters “C” and “g” have wide ribbon-like stripes, and the upper element “r” is depicted in the form of a leaf. Above it are three connected hop cones.
Tropicana
The green color scheme is ideal for a juice and fruit drink producer. That is why the Tropicana logo is green with a subtle gradient: the lower part of the letters is darker than the upper part. The shade of the inscription matches the color of tropical tree leaves, where active photosynthesis occurs due to excess sunlight. To confirm, the emblem is a leaf that replaces the dot above the lowercase “i.” The cap of the capital letter “T” is similar: it repeats the outline of the pointed leaf.
Mirinda
The Mirinda logo is also dark green and has a leaf above the letter “i.” It differs only in the lettering style. In this case, the font is uppercase, geometric, and non-standard. The letters are different, with dots and uneven ends, so they look “jumping.” The juice brand’s name is located diagonally.
Land Rover
The Land Rover SUV brand uses a green, classic logo. It is an oval in a horizontal arrangement, with a triple border of white, green, and silver. The middle is also green with a gradient from light to dark. The brand name is centered in the medallion and set in uppercase geometric type. They are italicized, with tiny serifs in the form of pointed extensions. Triangular hyphens are at the end of the first line and the beginning of the second line.
Sony Ericsson
The complexity of the Sony Ericsson logo lies in its use of several shades of green to form three-dimensional spots. Properly selected shadows and highlights make them look like hollows in a gray ball. Moreover, in the center, another ball appears smaller and entirely green. Bright, saturated colors are well-suited for a cell phone manufacturer. Overall, the emblem looks futuristic.
Holiday Inn
Despite the presence of two elements, the Holiday Inn emblem is simple. The inscription is thin and grotesque, with diagonally cut and pointed ends for almost all letters (except for the “o”). The glyphs are straight, flowing, and rounded. Above the brand name is a single letter “H.” It is made in the same style as the main text but with an elongated crossbar. As a result, the mark appears to be a pound sign (#). The color is spring green, i.e., bright and juicy.
NVIDIA
NVIDIA, a developer of graphics programs, chose an abstract logo. The rich light green color looks great with neutral white, as the spiral line ties the two colors together. The left has green stripes on a white background, and the right has white stripes on a green background. In addition, the stylized figure resembles an eye, echoing the theme of the American company’s work. The absence of a name lends the emblem mystery and originality.
Green Lantern
The Green Lantern emblem is associated with the name of a fictional superhero, first introduced in a DC Comics comic book in the 40s of the last century. Since then, it has evolved into a media franchise, with a movie sequel. The sign of these characters is, naturally, colored green. The emblem features a square background with a white circle and a stylized lamp inside. It is also green in color and has a wide ring between two short lines. The composition of abstract geometric shapes represents the eternal fire in the hearts of those who strive for justice, fight for truth, and have brave hearts.
Halal
The green in the Halal logo is classic: moderately bright, fresh, and rich, reminiscent of the first spring leaves. It symbolizes Islamic culture, so most Eastern companies use it in their symbols. The emblem consists of a green ring and a white circle; inside, there are inscriptions in Arabic and English. The font is uppercase, sans-serif. The emblems are flat, with clear corners and thin crossbars. Arabic letters, on the contrary, are rounded. They are made with smooth and soft strokes.
Whole Foods
Like many other brands offering natural and organic products, Whole Foods has adopted a natural logo. The emblem of this supermarket chain is a muted green circle. It contains the full name in three lines. The first line features an image of an apple from the letter “o.” A cutting and a leaf complement it. In the second line, two neighboring letters, “o,” are played with. The letters are tightly connected. The third is the word “Market”. This inscription is typed in a thin sans-serif font. All the others have classical serifs. The text is white.
Starbucks
The Starbucks logo is more complex because it depicts a mermaid. The pattern covers almost the entire background circle and consists of smooth, wide lines that form an unusual image for a chain of fast-food restaurants. Thus, the dark emerald color shows long hair, a friendly face, thin arms, a shapely body, and a massive crown with a star. Also present is the semblance of a forked mermaid tail on both sides. This combination of colors represents a characteristic endowed with confidence and determination. Thanks to him, the company is actively expanding and opening new establishments.
Tic Tac
The visual style of this brand is well known to fans worldwide, as it specializes in releasing small candies in a variety of flavors. At first, the dragees were minty, so the Tic Tac logo contains a small green leaf with white two-tier lettering. It is in lowercase, with wide, rounded letters. The letters “t” and “c” have pointed ends. The leaf is arranged diagonally and is also pointed. It also has short light strokes drawn and a shaped gray shadow at the bottom. There is also a black outline. These details give the logo a dynamic, three-dimensional, and realistic feel.
Wrigley’s Spearmint
The iconic Wrigley’s Spearmint logo has white, red, and two shades of green. It consists of multidirectional arrows formed on the base of an elongated rectangle. The geometric figure is arranged horizontally and is complemented by sharp triangles on both sides. In the center is the second part of the brand name. It is typed in uppercase with large letters “S” and “T.” All glyphs have elongated dots. The first half of the name is colored red and typed in sans-serif capital letters. The banner’s main color is dark green. It is outlined in a thin, light green.
Heineken
Heineken chose a complex logo as it is one of the most famous beer producers in Europe and needed a decent identity:
- The brand settled on green, a color commonly used for glass in beer bottle production.
- It presented itself as a premium brand by using a big star.
- All this he succinctly labeled in the emblem.
The largest is the green-colored lettering. The beer’s name is in lowercase letters (except for the “N”). The letters are wide and grotesque. The “n” has a curved right foot, and the “e” has a center crossbar on the diagonal. At the top is a red star with five rays and black shadows, giving it a sense of volume. On the sides are the inscriptions “Trade” and “Brand”. These inscriptions are capitalized.
Xbox
The Xbox logo directly reflects the developer’s concept of the console of the same name. It is made in a light and bright palette of the green spectrum. In contrast, white color is also present. This neutral color perfectly complements the main shade and balances it. The first is a ball formed from four triangles of different shapes. They are combined as if divided by two wide diagonal strips. So, the designers came up with a stylized “X”. On the right side is the brand name. It is also green in color and made with thin lines. The letters have no serifs, and “B” has an elongated middle stroke. It extends beyond the glyph’s borders and is cut at a slight angle at the end.
Publix
A dusty dark green is used in the logo of Publix, an American company with an extensive nationwide network of stores. It also specializes in financial services, event management, and real estate. Therefore, its emblem is a circle that unites the entire scope of its interests. In the center is a single letter “P.” It is colored white and is shaped like a ring road with siding. Below is the company name. It is typed mostly in lowercase green letters. Moreover, “p” and “b” are rounded and repeated. The letter “u” also uses a round geometric font.
BP
The BP logo is the most complex design among green visual identity marks. In addition to green and white, it also contains yellow. This is explained by the nature of the company’s activities: it provides a wide range of gas and oil services. Therefore, its sign resembles a flower consisting of many geometric petals. They look like elongated rhombuses with sharp tops. But the green color, in this case, is not one; it is two. The first row is dark green, and the second is light green. In the center is a figure resembling the sun with long rays. The similarity between the letters “p” and “b” is also used. The abbreviation “BP” (for British Petroleum) is in the upper-right corner.
John Deere
The John Deere logo emphasizes the American agricultural machinery manufacturer’s high professionalism. It is a multi-structured visual identity mark. It contains a pictogram consisting of a geometric figure with four convex faces. It also has two frames: the inner frame is yellow, and the outer frame is green. The central space is painted in a gradient green color: the shade is lighter in the middle than at the edges. A running deer is depicted in this background. It depicts the moment of jumping, which echoes the concept of a manufacturer of specialized equipment. The silhouette of the graceful animal is positioned to the left, facing left.
Video