Green has many meanings. It represents life, rebirth, nature, growth, profit, prosperity, progress, and money. Each of these meanings is used by companies in most industries. Thus, you can be sure that green is one of the favorites of modern consumers. After all, brands that have chosen it for their visual identity are popular worldwide. This means that they are noticed, respected, and trusted.
We collected the most interesting and famous logos designed in a green palette. Moreover, all shades of color are beaten in them – from neon-light green to mysterious emerald. Every company has its motive. Having delved into their concept, we will try to trace the connection between the emblem and the demand for the trademark. And we are sure we will find it. After all, it is not for nothing that organizations, manufacturers, and world-class brands spend money on self-realization through an identity. It’s like advertising: the more accurate it is, the more profitable it is.
We bring to your attention a list of green logos, arranged in order of increasing complexity. This makes it easier to understand the meaning of the color green and what kind of semantic support it has from the surrounding elements.
iHerb
Our “pantheon” is opened by an online platform selling vitamins, nutritional supplements, and organic and natural products. Therefore, it is not surprising that she chose green for herself. It highlights her line of work, shows her connection to nature, and promotes the concept of the natural habitat. A simple icon consists of the name of the web resource in its original spelling, with a lowercase “i” first. Followed by a capital “H.” All letters are dark green, grotesque, and rounded. The lowercase “b” is the same height as the uppercase, so the inscription is visually balanced.
Acer
The Acer logo is also green. This is a light green shade of the pastel spectrum: it is saturated in color but slightly muted in the palette. The inscription is smooth and lowercase, adding to its practicality. The glyphs are slightly italic and elongated, creating a dynamic feel and emphasizing progressiveness. In addition, they are connected: each subsequent symbol is closely connected with the previous one. The connection between “a” and “c” is especially interesting since they literally “grown” with each other by their sides. The green color, in this case, indicates the company’s commitment to continuous development and improvement.
Jeep
The Jeep car company also has a logo from the “it doesn’t get any easier” category. In there is nothing but a single inscription – the name. It is typed in sans serif font with narrow intercharacter spacing. The text’s color is khaki (also called marsh). This shade of green is associated primarily with heavy vehicles and military uniforms. Therefore, the emblem looks brutal and balanced, emphasizing that the cars of this brand are very strong, reliable, and practical.
PocketBook
The manufacturer of electronic books for reading PocketBook chose a simple logo: it consists only of text. The thin letters are rounded at the ends and look elegant yet stern. “P” and “B” are capital, with gaps in the middle; the rest of the characters are lowercase, in the classical spelling. The “t” is missing the left side of the crossbar. The color of the emblem is emerald – a mixture of green and blue. It is also called aquamarine. This combination balances the verbal logo and makes it harmonious, embodies the craving for creativity, knowledge emergence, and wisdom manifestation.
Sprite
The color palette of the Sprite logo is inspired by the soft drink recipe, which uses lime and lemon. Therefore, the brand emblem used to be yellow, but in the modern interpretation, it has become green – the color of spring grass. The simplicity of the symbolism is explained by the fact that it must accurately present the product and be placed on a small label. Because of this, the letters are italic but bold. There are no serifs, but there are points at the ends and many right angles.
Greenpeace
If we talk about the integrity of tasks, concept, and identity, then the Greenpeace logo is a perfect example of such an implementation. The green color, in this case, denotes ecology, nature, organic products, and the unity of man and the Earth. A special custom font was developed for the emblem – with bold and jagged letters as if written with a marker on a white sheet. Each glyph is different: no two “E’s” are the same. The inscription is in uppercase and is painted in a light green tint.
RUF
The German car manufacturer RUF has a progressive and bold logo. The visual identity is based on a stylized inscription, transformed from plain text into a graphic element. The designers found common lines and connected all the letters into a single “design.” So they have joint sides: “R” smoothly turns into “F,” and between them is a part of “U.” They are painted in dark green, which emphasizes the business qualities and seriousness of the car company.
Android
The Android logo is one part green because it has no gradient or highlights. The logo shows only a half circle with a solid fill. It is distinguished from standard geometric shapes by two small white dots. These are the eyes of the “robot.” At the top are two small antennas arranged diagonally. The image generally denotes an unearthly creature – an alien or, as it is also called, a green man. Hence the choice of color. The palette is calm, non-aggressive, soft, and light to show the friendliness of the operating system that has become the most popular among smartphone and tablet owners.
Spotify
Streaming Internet service Spotify has chosen a simple logo – graphic. It is a green ball with three diagonal half-arches. “Semi” because the lines only vaguely resemble arcs: they are more like diagonal strokes with slightly lowered edges. These are the waves on which music for music lovers is broadcast. The upper stripe is bold; the lower one is thin. The color of the background circle is light green, a moderate shade. Three white arcs are visible on it.
Shopify
The Shopify logo is concise. It depicts a shopping bag – a paper bag with handles, which is given to visitors to supermarkets. This is the most iconic attribute in stores, so the Internet platform is well recognizable. The online shopping service allows users to select and buy everything they need in a matter of minutes at more than 1.5 million outlets that are presented in it. Calm green contributes to this: it inspires confidence, inspires confidence. The handles and the front of the package are light, and the left side is dark, which allows you to designate the sidewall. In the center of the bag is a single “S” in white.
Lacoste
The Lacoste logo features a toothy crocodile, the mascot of the fashion brand. As expected, it is green. The shade is a very rich, dark spectrum. For greater expressiveness, it is supplemented with two colors: white (eyes, dots on the crests) and red (mouth, tongue). This contrast makes the animal realistic, confident, and serious. The alligator is turned to the right. It has massive paws and a bent tail.
Carlsberg
The Carlsberg logo is another medium-sized visual identity mark. It represents the brewing company and consists of its name. The green color was chosen since the foamy drink is bottled in green glass bottles – darkened so that the contents do not lose their properties under the influence of sunlight. Therefore, this shade evokes a sense of professionalism and perfection. The inscription is made in a calligraphic handwritten font with a vertical arrangement of letters. The “C” and “g” have wide ribbon-like stripes, and the top element “r” is depicted as a leaf. Above it is three hop cones connected.
Tropicana
The green color scheme is ideal for a juice and fruit drink manufacturer. Therefore, the Tropicana logo is green with a subtle gradient: the bottom of the letters is darker than the top. The hue of the inscription coincides with the color of the leaves of tropical trees, in which active photosynthesis occurs due to the excess of the sun. In confirmation, the emblem presents a sheet that replaces the dot above the lowercase “i.” The cap of the capital “T” is made in a similar shape: it repeats the outlines of a pointed leaf.
Mirinda
The Mirinda logo is also dark green and has a leaf above the “i.” It differs only in the style of the inscription. In this case, the font is capital, geometric, and custom. The letters are different, with points and uneven cuts at the ends, so they look “jumping.” The name of the juice brand is located diagonally.
Land Rover
SUV company Land Rover uses a green but classic logo. It is an oval in a horizontal arrangement with a triple frame in white, green, and silver. The middle is also green – with a gradient from light to dark. The brand name is placed in the medallion’s center and typed in a capital font with geometric letters. They are italic, with miniature serifs in the form of pointed extensions. There are triangular hyphens at the end of the first line and the beginning of the second.
Sony Ericsson
The complexity of the Sony Ericsson logo lies in the fact that several shades of green are concentrated in it, forming 3D spots. Thanks to the right shadows and highlights, they look like depressions in a gray ball. Moreover, it seems like another ball in the middle – a smaller one completely painted green. The bright and rich color is very suitable for the mobile phone manufacturer. In general, the emblem looks futuristic.
Holiday Inn
Despite the presence of two elements, the Holiday Inn logo is simple. The inscription is made in a thin grotesque with diagonally cut and pointed ends for almost all letters (except for “o”). Glyphs are straight, smooth, and rounded. Above the brand name is a single “H.” It is made in the same style as the main text but with an extended crossbar. As a result, the sign looks like a pound sign (#). The color is spring green, that is, bright and juicy.
NVIDIA
The developer of graphics programs NVIDIA, chose an abstract logo. Saturated light green looks great with neutral white because the spiral line combines two colors simultaneously. The left part represents green stripes on a white background; the right part represents white on green. Moreover, the stylized figure resembles an eye, which echoes the theme of the work of the American company. The name is missing, adding mystery and originality to the emblem.
Green Lantern
The Green Lantern logo corresponds to the name of fictional superheroes, the first of which was mentioned in DC Comics in the 40s of the last century. It has since become a media franchise with a movie sequel. The sign of these characters, of course, is colored green. The emblem looks like a square that serves as a background for a white circle with a stylized lamp inside. It is also green and has a wide ring between two short lines. The composition of an abstract geometric figure personifies the eternal fire in the hearts of those who strive for justice, fight for the truth, and have brave hearts.
Halal
Green in the Halal logo is classic: moderately bright, fresh, saturated, and reminiscent of the color of the first spring foliage. It is symbolic of Islamic culture, so most Eastern companies often use it in their identity. The emblem consists of a green ring and a white circle, inside which are inscriptions in Arabic and English. The font is capital, sans-serif. The signs are even, with precise angles and thin crossbars. Arabic letters, on the other hand, are rounded. They are made with smooth and soft strokes.
Whole Foods
Like many brands offering natural, sustainable products, Whole Foods has chosen a natural logo. The emblem of this supermarket chain is a muted green circle. It contains the full name in three rows. The first line contains an image of an apple made from the letter “o.” It is supplemented with a cutting and a leaf. In the second, two adjacent “oo” s are played. The letters are tightly integrated. The third is the word “Market.” This inscription is typed in a thin, sans-serif typeface. All the rest have classic serifs. The text color is white.
Starbucks
The Starbucks logo is more complex in structure because it features a mermaid. The pattern occupies almost the entire space of the background circle and consists of flowing wide lines that form an unusual image for a fast food restaurant chain. So, on a dark emerald color, long hair, a friendly face, thin arms, a figured body, and a massive crown with a star are visible. There is also a semblance of a forked mermaid tail located on both sides. This combination of colors represents a characteristic character endowed with confidence and determination. Thanks to him, the company is actively developing, opening its establishments in new locations.
Tic Tac
The visual identity of this brand is also well known to fans worldwide because it specializes in small candies with different flavors. At first, the dragees were mint, so the Tic Tac logo contains a small green leaf with white two-level lettering. It is in lower case type with wide, rounded letters. The “t” and “c” have pointed ends. The leaf is located diagonally and is also pointed. In addition, short light strokes are drawn on it, and there is a figured gray shadow at the bottom. There is also a black outline. These details add dynamics, three-dimensionality, and realism to the logo.
Wrigley’s Spearmint
The iconic Wrigley’s Spearmint logo comes in white, red, and two shades of green. It consists of multidirectional arrows formed based on an elongated rectangle. The geometric figure is located horizontally and is complemented by sharp triangles on both sides. In the middle is the second part of the brand name. It is typed in upper case with large “S” and “T.” All glyphs have elongated points. The first half of the name is colored red and is in sans-serif capital letters. The main color of the banner is dark green. It is outlined in a thin light green outline.
Heineken
Heineken chose a complex logo because it is one of the most famous beer producers in Europe, and it needs a decent identity:
- The brand settled on green, which is usually used to color glass to manufacture beer bottles.
- He presented himself as a premium brand by using a large star.
- He succinctly indicated all this in the emblem.
The largest is the green inscription. The beer’s name is in lowercase (except for the “H”). The letters are wide and grotesque. “n” has a curly curved right leg, and “e” has a diagonally located central crossbar. Above is a red star with five rays and black shadows that make it voluminous. On the sides are indicated “Trade” and “Mark.” These inscriptions are capitalized.
Xbox
The Xbox logo is a direct reflection of the concept of the developer of the console of the same name. It is made in a light and bright palette of the green spectrum. There is also white for contrast. This color is neutral, so it perfectly complements the main shade and balances it. The first is a ball formed from four triangles of different shapes. They are combined as if separated by two wide stripes running diagonally. So the designers got a stylized “X.” On the right is the brand name. It is also green and made with thin lines. The letters are not serifed, and the “B” has an extended middle stroke. It extends beyond the glyph boundaries and is cut at the end at a slight angle.
Publix
Dusty dark green is used in the logo of Publix, a US company with an extensive network of stores throughout the country. In addition, she specializes in financial services, event management, and real estate. Therefore, her emblem is a circle that unites the entire sphere of her interests. In the center is a single letter “P.” It is painted white and is shaped like a ring road with a siding. Below is the name of the company. It is typed mainly in lowercase green letters. Moreover, “p” and “b” are rounded and completely repeat each other. The “u” also uses a round geometric font.
BP
The BP logo is the most complex structure among the green visual identity marks. In addition to green and white, it also contains yellow. This is due to the nature of the company’s activities: it deals with almost the entire range of gas and oil services. Therefore, her sign resembles a flower, consisting of many geometric petals. They look like elongated rhombuses with sharp tops. But the green color, in this case, is not one – there are two. The first row is painted in dark green, the second in a light shade. In the center is a figure resembling the sun with long rays. The similarity between the “p” and the “b” is also played around. The abbreviation (for British Petroleum) is at the top right.
John Deere
The John Deere logo emphasizes the American agricultural equipment manufacturer’s high professionalism. It is a multi-structural sign of visual identity. It contains an icon consisting of a geometric figure with four convex faces. She also has two frames: inner-yellow and outer-green. The central space is painted in a gradient green: the shade is lighter in the middle than at the edges. Against this background, a running deer is depicted. He is captured at the moment of the jump, which echoes the concept of a manufacturer of specialized vehicles. The silhouette of a graceful animal is located sideways and directed to the left side.
