Most famous logos in Red

Most famous logos in Red

Colorimetry is the science of colors. She studies the change in shades, measures their intensity, and determines the effect on a person. Therefore, color in logos plays a paramount role. He determines how much the emblem will be conceptual, how many customers it can attract, and what impression it will leave. This approach forces companies to improve their identity, correct flaws, and adjust the tone because the right color is the key to success.

As a result, today, we can observe many logo designs. With their help, brands fight for popularity and recognition, recognition, and demand. Of course, the most catchy in the color palette is red. His eyes are instantly drawn to him. But how to ensure that it is not aggressive but as attractive as possible? So that with its help, the owners of firms raise their prestige and increase their income. What is the secret here? Let’s figure it out!

We have selected emblems of the most famous brands, whose visual identity is based on the red spectrum. It is predominantly complemented by white since such a neutral background adds calmness and dampens the feeling of danger. This combination shows determination, confidence, passion, and strength. Here are the top 30 companies that associate themselves with the color red. We arranged the logos according to the principle “from simple to complex.”

Suzuki

Logo Suzuki

The Suzuki logo really couldn’t be simpler. Its basis is just one letter taken from the name of a car brand. The stylized “S” is painted in rich red, closer to dark. It looks elegant and unusual because it has Asian roots: the symbol resembles a hieroglyph. All ends are pointed, and radial lines are curved. This makes it look like the roof of Japanese pagodas. This combination of color and shape evokes peace, tranquility, and confidence. The emblem also demonstrates a progressive attitude and willingness to innovate technologically by accepted norms. This automaker also chose red because it echoes the flag of Japan.

Mitsubishi

Logo Mitsubishi

Japanese conciseness is also characteristic of the Mitsubishi logo, which is also presented in a red palette. This is how the automaker demonstrated its love for the motherland and showed superiority over competitors because this is the color of innovation, leadership, and technological challenge. The sharp badge is made of three rhombuses connected at the corners in the center. The result is a geometric figure that looks like a flower with delicate petals. White triangles are visible in the negative space between them. This element is called Mitsubishi Diamond. Thanks to this combination, the corporate badge looks elegant and modern.

YouTube

Logo YouTube

This is a simple identity. Moreover, it is practical, as it denotes a button to play content – audio or video. Indeed, the international Internet resource YouTube chose a thematic logo, which explains its colors. The fact is that the Play button traditionally contains a white triangle. This element was so even before the advent of virtual media players – on remotes, the keys of tape recorders, DVD players, and the like. The designers combined it with a red horizontal rectangle. This color perfectly conveys activity, dynamics, and start. All sides of the background shape are slightly curved, and the corners are smoothed, which adds to the friendliness of the logo.

Detroit Red Wings

Logo Detroit Red Wings

The Detroit Red Wings logo reflects the hockey team’s confidence, energy, and determination, which is exactly what red is for. An NHL team’s visual identity is dynamic because the circle is movement. In this case, the wheel has wings that add even more dynamics. One of them is shown in full. Feathers are drawn in detail, and a smooth bend is presented, ending with a sharp end. The second wing is located behind the first, so only the upper fragment with a wavy stripe is visible. The wheel is large, with luminous highlights and spokes. White harmonizes perfectly with red, emphasizing the concept of continuity of movement.

H&M

Logo H&M

The Swedish fashion house H&M chose a laconic logo consisting of two capital letters connected by an ampersand. Everything is in a dark shade of red. He streamlines the inscription and introduces rigor, making the emblem colorful but restrained. In addition to confidence and catchiness, this palette symbolizes beauty because the brand is associated with the fashion industry. The letters “H” and “M” are oblique, capital, grotesque. They consist of lines of different widths, which makes them dynamic and extraordinary. The legs at the ends have rounded corners, so the glyphs do not have sharp elements. The ampersand is miniature and is located not in the middle but at the bottom. It is also painted red.

CNN

Logo CNN

The color palette of the CNN logo has an impressive impact on the population because it symbolizes the topicality and importance of the news that this media giant broadcasts. The bright red channel icon looks powerful and stable, giving the impression of confidence in everything that happens. The text emblem is in double capital letters separated by a thin white stripe. At the same time, large and small glyphs are almost identical in outline. The only difference is that the inner symbols have pointed legs, while the outer ones have rounded ones. The inscription is continuous, made of two inseparable strips, so the letters seem to flow into one another. A thin white line in the center adds airiness and lightness to them.

Avis

Logo Avis

The Avis logo is simple in both form and color. It uses a dark raspberry shade that is calmer than the others. And this is correct from the point of view of the demand for services because the service is engaged in car rental. Such a visual identity instills confidence in potential customers who are willing to rent a vehicle. The emblem’s design is concise: it consists only of letters of the same style. Any images are missing. The letters are even, vertical, and classic. The inscription is made in bold grotesque. The color, in this case, serves as the only decorative element because the logo has no other features.

Xerox

Logo Xerox

It is the world leader in the field of printing and scanning of various materials. As a result, Xerox chose a conceptual logo that slightly affects the nature of its activity. The direction of work is conveyed in smooth lines, in the bends of the legs, in smooth strokes. The designers reflected the versatility and flexibility of copiers that can scan and print documents, images, books, and photographs. The color of the text logo is soft red, non-aggressive, but eye-catching. The smooth contours of the sans-serif glyphs add to its softness. The intercharacter spacing is wide, which visually balances the massive letters.

Exxon

Logo Exxon

Exxon, the largest international oil and gas company, has a text and red logo. The role of graphics in it is played by a double “x”: both letters have one common leg. This caused a slight bevel, reminiscent of the typographical hash “#” (hash). All lines of the icon end with a diagonal cut: they have it both at the top and the bottom. The remaining symbols are not connected and are located at some distance from each other. The red color used in the brand identity is light but saturated. It conveys power, strength, and energy, reflecting the essence of the business and the concept of an oil and gas enterprise.

AirAsia

Logo AirAsia

The emblem of the Malaysian airline is red and white. Despite its apparent simplicity, the AirAsia logo is still complex. This can be seen by looking at the “i.” Both lowercase letters are designed non-standard: they do not have an even cut but an arched recess resembling a smile. Such a structure emphasizes the air carrier’s goodwill, hospitality, and friendliness, despite the catchy palette, because the red color used in it has the brightest shade – scarlet. In addition, the right side of the “r” is also replaced with a bold dot, making it look like an atypical “i.” The remaining characters are classical and are in lowercase. They have smooth curves and proportional roundings, so they do not get out of the usual style, allowing you to see the characteristic features of neighboring letters better.

Canon

Logo Canon

The world leader in cameras and lenses has a very simple emblem. It consists only of his name, made in dark red, which testifies to the company’s authority, leadership, and high capabilities. The inscription contains bold letters in lowercase, which does not prevent the characters from being large. The exception is the first letter: it is capitalized. All glyphs (except one) have needle serifs pointing to the left. “o” is tilted in the same direction. The Canon logo generally surprises with a harmonious combination of the non-combinable – smooth rounding with sharp corners. And the red color plays a primary role in this – it draws attention and smooths out dissonance.

Netflix

Logo Netflix

The color of the Netflix logo is scarlet. This is such a light and bright shade of red that resembles blood. It fits perfectly with the minimalistic design because the emblem of the American entertainment film company has nothing but the name. It was on it that the developers concentrated, offering an option with the prospect of increasing or decreasing letters. As a result, they are low in the middle and high on the sides, which adds dynamics.

Moreover, the expansion occurs only along the lower boundary of the word. At the top, it is flat and horizontal. Glyphs used in the text are capitalized, chopped, and bold. The inter-character spacing is wide, so the inscription looks light and balanced.

ESPN

Logo ESPN

Red is the best color to convey dynamics and energy. This explains the choice of the American cable channel, which broadcasts sports and extreme sports. The inscription on the ESPN logo is simple, single, and made in a custom font. It has massive slashed symbols, connected as if it were a race track or a treadmill. A white stripe runs along the top of each glyph and divides them into two halves.

Moreover, the line is through since it is open on both sides. The letters have a slight right-hand slope. The color of the emblem is bright and saturated.

Virgin

Logo Virgin

The Virgin logo is like a personal signature. This image is necessary for this company because it is simultaneously involved in various areas of the economy. And with the help of a handwritten sign, it is easier for her to demonstrate her individuality and show her clients a focus on close contacts. And it is the red color that contributes to the embodiment of the plan. He made the emblem of this brand one of the most recognizable in the world. The text has a diagonal layout and is made with smooth lines with an underline. The letters are lowercase (except “V”) and grotesque. The first glyph has a side stroke. The “q” has an elongated leg.

Fujitsu

Logo Fujitsu

In this case, the red color in the emblem appeared due to patriotism. Fujitsu chose the logo in the colors of the national flag of Japan – white and red. The basis is the manufacturer’s name of a wide range of electronic devices. It is typed in a custom serif typeface, miniature but sharp. Internal lines, on the contrary, are rounded. This is especially noticeable in “U” and “S.” The rest of the glyphs have right angles. All letters have a smooth and soft transition to serifs. The dots above “j” and “i” are connected. Designers stylized them as two combined circles, so they resemble ∞ – the classic sign of infinity. The characters are all uppercase, except for the lowercase “j” and “i,” which are simply increased in size.

Coca Cola

Logo Coca-Cola

The Coca-Cola brand has a simple logo. It contains nothing but text based on the title. The inscription is cursive, calligraphic, and handwritten. It also contains vignette elements: swirls, curved lines, and curly stripes in the form of a ribbon. The initial “C” in the first word has the lower part extended; in the second – the upper. The rest of the letters are lowercase and rounded. The hyphen is short: it is presented in the form of a parallelogram. The sign is so miniature that it is lost against the background of large elements. Red color, in this case, conveys passion, energy, love, and confidence.

Motorola

Logo Motorola

Passion and progress – that’s what the red color in the Motorola logo stands for because this company was one of the first to enter the mobile phone industry. The main element of its emblem is the capital “M,” consisting of two identical arrows. They are connected in the center and have elongated legs on the sides, clearly resembling the first letter of the name of an American telecommunications company. At the top, the glyph cuts through a sharp triangle, and at the bottom, there are two arched elements. A single symbol is located in the center of a solid circle. In this way, the color red reinforces the concept of an innovative approach to work with comprehensive coverage of directions. As a result, the right combination of geometry and palette became a brilliant example of a successful visual identity.

Chick-fil-A

Logo Chick-fil-A

Fast-food chain Chick-fil-A uses a simple yet themed logo because it makes chicken dishes. Designers harmoniously combined the brand name and the image of the chicken. To do this, the developers stylized the first letter by adding a crest, beard, beak, and eye. They chose red to match the chicken scallop’s natural color – with a slight raspberry tint. The emblem consists entirely of an inscription made in a careless handwritten style. At the same time, the glyphs are not slanted but straight, consisting of bold and smooth lines. Each part of the name is connected; there are no gaps between the letters – they are closely connected.

Marvel

Logo Marvel

Red, chosen for the emblem of the famous media franchise, is distinguished by a powerful charge of energy. The color is bright, saturated, and catchy, so the Marvel logo quickly attracts attention. However, if letters are painted red on other icons, then, in this case, it is only the background. The white inscription emerges from the negative space like a curly element. Although the text is printed, it is composed of closely related glyphs. “M,” “A,” “R” touch at the bottom, “R,” “V,” and “E” at the top. The exception is “L”: it is located separately from the rest of the characters. For the word “Marvel,” the designers chose a geometric massive sans-serif typeface. The background is a horizontal rectangle.

Aprilia

Logo Aprilia

The visual identity of this Italian brand is another striking example of the combination of the red square and white lettering. But the shade is lighter: it is scarlet. This palette is characteristic of Italians because they are emotional and love everything extraordinary. The eye-catching color in the logo is balanced by a minimalist design and restrained typeface. The text is written in classic block letters in lower case. They are neat, and because of the contrast, they seem to be perfectly white. The inscription feature is the squares above the “i” instead of the usual dots. Moreover, both signs are aligned in height with “l,” which is located between them.

Levi’s

Logo Levi’s

The red color in Levi’s logo appeared in the mid-20s of the last century. Since then, he has always been present in the identity of the iconic denim brand. True, several color adjustments were made, after which the red received a dark crimson hue. In this case, the shape where the name of the company is located is not quite rectangular: it has two arcuate bends at the bottom, which makes the background look like an open book. The glyphs are also white. They are fat, squat, and broad. The letter-spacing is minimal: the characters almost touch each other, but this does not happen due to the lack of serifs. Of typographic interest is the original combination of lowercase “e” with capital letters: it is so large that the difference in fonts is not immediately visible.

Heinz

Logo Heinz

The sauce maker couldn’t have chosen a different visual identity: the Heinz logo is red because that’s the color of the tomatoes that form the basis of its products. The emblem is arched at the top and flat at the bottom. Its base was a figured trapezoid with “steps” on the sides. The brand name is white, in italics. The letters are slightly curly and lowercase, except for the first. At “H,” both ends of the left leg are elongated, and at “z” – the lower part.

Budweiser

Budweiser Logo

The famous beer brand also uses a red background in its emblem. But the Budweiser logo still differs from the visual identity marks of other companies – for example, in its shape. The thing is, it looks like a bow tie. Straight lines and right angles emphasize its geometry. The name, located in the middle, is white, italic, and made in a font that imitates handwriting. The letters are calligraphic and connected, of the same height and width. In the narrowest place is “d,” and “B” and “r” go beyond the boundaries of the figure.

Nintendo

Logo Nintendo

The Nintendo logo is a nod to the company’s roots because red is the color of the Japanese flag. In addition, excitement, passion, joy, and energy are also expressed through this spectral shade because this brand belongs to the games and entertainment industry. His badge is incredibly red – light scarlet, bright, dazzling. It is a rectangle stretched horizontally. In the center is an oval formed by a bold white stripe. In the middle of it, on a red background, is a white inscription indicating the name of the console manufacturer. The letters are grotesque and even. Almost all of them have roundings, except for “N,” “i,” and “t.”

Pinterest

Logo Pinterest

The Pinterest online platform uses a red logo combined with white. The emblem has two components: an icon and a name. The site’s personal icon is round with a solid red fill with a white “P” in the background. It is curly, curved, and sloping, with a large hat and smooth lines. The end of the stem is connected to the edge of the circle and is pointed, making the glyph look like a pin. On the right is the text part, typed in red letters. They are printed, strictly vertical, grotesque, and lowercase, except for the first.

Swiss International Air Lines

Logo Swiss International Air Lines

The Swiss International Air Lines logo is also in red and white. It is a complex visual identity as it has two components. In the first place is a figure that looks like a keel and a rudder from the aircraft’s tail. Its lower and upper borders are horizontal, and the side borders are diagonal. Against its background, there is an even cross taken from the national flag of Switzerland. The inscription is bold, chopped, the capital. Like the icon, it is colored in deep red.

Adobe Acrobat

Logo Adobe Acrobat

The Adobe Acrobat logo is characterized by the presence of an encoded inscription. In addition to the catchy red color, the letter “A” is present in it. It is stylized as a Möbius loop – a kind of infinity ribbon with smooth transitions between the sides. The glyph also has the shape of a triangle with curved ends, which is located with a slight left-sided slope. The lines are white, of medium thickness, and visible against a bright square with rounded corners. Such an icon serves not only as a logo but also as an icon for mobile applications and a symbol of the website. The red and white gamma, in this case, symbolizes innovation and energy.

Target

Logo Target

The American department store chain Target has an abstract logo. At first glance, the sign seems non-thematic, but it is not – it is directly related to commerce and sales. The emblem looks like a target with one central circle with a solid fill and one wide edging ring. Between them is a white strip of identical width. The concept of such an identity proclaims: that every purchase is an exact hit on the target. Below is the name of the company, type in thin sans-serif letters. Partial roundings are available only for “R” and “G.”

Vodafone

Logo Vodafone

The mobile operator Vodafone chose the red logo because of the instant recognition among competitors because this color is very eye-catching. Against the background of a red-orange circle, he placed a thick comma painted in white. The text part is below. This is the name of the company in lowercase. The bright red letters are rounded, giving them a streamlined look. The exception is “v,” which has straight lines and angles.

Kmart

Logo Kmart

The blocky “K” in dark carmine is what characterizes the Kmart logo in the first place. This variety of red is great for capturing customers’ attention and setting them in a serious mood because the department store chain in the United States sells a huge range of goods. The emblem consists of two parts: in addition to a single capital letter, there is text. It is located below and is in lower case. All characters (except the first) are rounded. The “t” has the left side of the crossbar cut off, which allows the designers to position the adjacent “r optimally.”

Ariel

Logo Ariel

The Ariel logo has the opposite approach to red: it is not dark but bright, close to a carrot shade. With it, the manufacturer of racing cars loudly declares itself. Its visual identity is a circle with a custom “A” inside. It consists of two triangles superimposed on each other: a small one is red, and a large one is white. They have sharp tops and rounded legs. A large dot replaces the crossbar. Under the graphic icon is the text part. It contains the brand name in the same color as the background circle. All glyphs are capital, chopped.

Red Bull

Logo Red Bull

Energy drink brand Red Bull has chosen a logo to match its name. Red, in this case, means strength, energy, and power. Therefore, in his emblem, two red bulls fight against the background of the rising sun. It is depicted as a disk with yellow reflections on the body of animals. This artistic technique helps to emphasize the muscles, highlight the contours and add tension. The eyes are drawn in the same color. The name of the company is written at the bottom in large print. The letters do not have serifs, and the “R” and “B” curves do not reach the opposite side.

Cagiva

Logo Cagiva

The Cagiva logo is the most complex among the red-colored identities of other companies. It is formed from many thin lines that form the image of an elephant. The head is in profile. The ear, forehead, tusk, and trunk are guessed in it. This animal is the epitome of power for the motorcycle manufacturer, which is why the emblem is colored red. The central part is taken in oval frames. Below is the name of the Italian company. It is typed in cursive grotesque. The letters are large, bold, and capitalized.

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