Fire is a controversial and very complex image. However, it is often used in visual identification because it explains the concept of brands in an accessible way. In addition, the flame easily conveys the main direction of work, can quickly reflect the life position of any organization, and emphasizes its social significance. As a result, there are many types of flames represented in the identity:
- Ever-burning passion
- Torch of Knowledge
- Sincere concern for others
- Sizzling beauty
- Incendiary energy
- Destruction
That is, companies need to choose the right emblem style to avoid double interpretation.
Indeed, the flame will begin to shine in all its glory if you approach its creation professionally. In this case, the emblem will only appear as part of the corporate image. Therefore, it is often seen in various shapes, compositions, colors, and sizes of emblems. Not a bad option is the transfer of love, which is preferred for health-related services. Fire, as a way to enlighten minds, is an ideal solution for educational institutions.
We offer you the opportunity to get acquainted with the “fire” symbols of the world’s most famous brands. We collected them randomly, without any criteria. And our selection is opened by a brand everyone has long heard of. Thus, by comparing popular logos, you can discover a secret pattern contributing to companies’ rapid promotion.
Zippo
Lighter manufacturer Zippo has one of the most recognizable logos. Instead of the classic dot over “i,” red tongues of fire are used, which is original and practical. Two main components are combined simultaneously: the picture and the text. Secondly, it helps to correctly understand the direction of the company’s work without additional inscriptions. The flame is tilted to the left side and almost touches the top of the letter “Z.” To achieve its resemblance to a lighter, the designers lengthened the right side and connected it with the next letter. The rest of the signs have a rounded shape.
Agip
A company producing fuels and lubricants is destined by fate to have fire in its symbolism. Designers proposed the Agip logo in a bright palette with the image of a fire-breathing black wolf with six paws. The mythical creature stands looking back with red flames bursting out of its mouth. The animal’s spine and paws are covered with triangular spikes. The wolf is in the upper part of a yellow square with rounded corners. Underneath it is the lowercase inscription “eni” made in black outline.
US Open
The US Open, the most respected tennis championship, has a two-part logo. The first is a yellow lantern. It has three tongues and a rounded beginning, which combines horizontal stripes of different lengths. Next – the name of a famous sporting event. It is written in lowercase letters of blue color. The lettering is cursive; all symbols are smooth and streamlined. In this case, the flame means the powerful pressure with which the tennis ball flies. It also conveys the dynamics of the hot serve, thanks to which the sports attribute turns into a burning clot. This infuses the emblem with movement and energy.
American Heart Association
Given the specifics of this organization’s activities, it simply can not have another emblem. Therefore, the emblem designed for the American Heart Association is a heart combined with a lit torch that divides it in half. Because the emblem is in only two colors, it gives the impression that the torch is in negative space. For naturalness, it casts a small shadow in the right part of the composition. Two tongues of flame rise above the heart: one large (upper), the other small (lower). They symbolize care for those who need it. A three-level inscription in black color complements the emblem.
UAB Blazers
The fire-breathing dragon is the foundation of the University of Alabama athletic department. It’s a cool and powerful mark demonstrating superiority over competitors and instilling team fear. The UAB Blazers logo is one piece: it has no lettering. The mythical animal is depicted just below the neck level and is colored in black and green. It has a scary mouth with several sharp fangs, between which there is a red-yellow fire harmonizing with the shade of the eyes. Together, they enhance the sense of aggression and danger and demonstrate the desire to win over competitors.
Better Business Bureau
A nonprofit service that helps accredit businesses and resolve business conflicts has an unconventional fire. Designers proposed a logo for Better Business Bureau in an original color scheme—blue and white, an unconventional combination of flame shades. Therefore, it looks abstract, protruding above a small disk on a short leg. Below it is the abbreviated name of the organization. The abbreviation, as is the text below it, is also blue—”Start with Trust.”
Tinder
A light that looks like a thick crab claw has become the main symbol of the app for romantic dating. It symbolizes passion and love. It is these feelings that the developers conveyed by proposing a logo with a flame for Tinder. The emblem turned out to be stylish, minimalistic, and modern. At the bottom, the fiery tongues have a rounded shape; at the top, they are forked with a barely noticeable admixture of orange tint on a pastel-red background. In the right part, the name of the resource is listed. It is lowercase, uppercase, and black, contrasting with the first element. The font is bold, without serifs.
Burn
This brand is well known to fans of energy drinks because the flame is present in everything: in the name, logo, and can contents. The Burn company chose this logo because it “ignites” the body, accelerating through the veins. It is depicted in a double form: white – in a black circle and yellow-red – above it. The upper element resembles the flame of a candle. Below is the brand name. It is lowercase, black, and vertically elongated. Such a drawing is perceived very powerfully and vividly conveys the purpose of the drink.
Thrasher
The magazine’s name blazes because the designers chose a bright and original logo for Thrasher, reminiscent of a wall of raging fire. The word “Thrasher” is massive and glowing. Yellow flames are drawn above each letter. All elements are outlined in red. The center characters are short, and the side characters are long, so the word has an arc shape. The lower text is colored red. It consists of thin uppercase glyphs supplemented by horizontal strokes. The inscription is in cursive and does not contain serifs.
Calgary Flames
The Canadian hockey team Calgary Flames has a very aggressive logo. The burning letter “C” resembles jaws ready to close or classic iron tongs red-hot. The monoblock glyph represents the pressure of the sports club, the zeal to win, and the increased danger for opponents. On the left side is a raging flame. The entire symbol is colored in red and outlined with a yellow-orange band of medium width. The purpose of this emblem is to instill fear in the opponents. In addition, it conveys the heat of passion in the arena and the tense atmosphere of the competition. There is no text on it.
Tennessee Titans
Fire is also present in the emblem of a famous soccer club from the United States. Tennessee Titans chose the logo with a burning ball to sign that soccer is incredibly tense. The result is a silver-framed medallion with a large, broad-headed nail in the shape of the letter “T” on a dark blue background. Three burgundy stars are drawn around it. To the left of the circle stretches a tail of flames of the blue-red spectrum, making the badge stylish, bright, and modern, reflecting the athletes’ goals.
CFP
The CFP logo consists of an acronym from the expanded name of Certified Financial Planner. The flames are symbolic as they take the form of three diagonal strokes raised to the right. They are wide, with pointed ends, arranged one above the other, resembling flames. The background for them is a blue half-disk. Under it is the name of the certifying organization, typed in large capital letters with serifs. The inscription is aligned on both sides and has a small inter-character space. The text balances the emblem in composition, giving it strength and stability.
Springfield
Two cannons are crossed in the middle, and a cannonball is the emblem of this brand. At first glance, Springfield may have chosen an old-fashioned logo, but this impression is wrong, as the emphasis is on historicity and original roots. The black border around the main elements balances the composition and gives it professionalism and rigor. The central ring is wide enough to accommodate several inscriptions: the name and the foundation year. They are typed in bold sans serif font in upper case. Above the circle, there is a bonfire. Like all other elements, it is monochrome. In this case, the fire conveys the lofty purpose of the company.
Demon Slayer
The fire in the emblem of the popular Japanese manga is shaped like a ring, so it seems that the rim is burning. The bright red color gradually appears black, eventually becoming a dark inner circle. In this case, the flame is abstract and a spectacular frame with jagged contours. It has neither a gradient nor a clear border, and the meaning of the mark lies in the name, located here – in the center. Thus, the logo conveys the sense of danger, threat, and power of the Demon Slayer franchise. The lettering is in a designer font with jagged edges. Although all letters are capitalized, the first and last letters are much larger than the others.
Spitfire
Designed for the company Spitfire, the logo is reminiscent of fire. It shows narrow eyes and a wide mouth with a sly smile. The teeth are white and triangular, giving the impression of critical danger. They are tightly clenched. Instead of hair on his head are flaming flames: four curved stripes pointing upwards. The sign is colored crimson and outlined with a bold black outline.
DepED
This inscription stands for Department of Education and indicates the governmental structure of the Philippines. Especially for DepED, the emblem is made strict and serious as it refers to the civil service. The left side of the text is colored in blue, while the right side is colored in red. The central letter is transformed into a torch with a burning flame. The red flame is in two parts and has a faint yellow glow. Both letters “D” and the penultimate “E” are uppercase; the rest are lowercase. Below is the book’s full title, aligned on the left edge. The fire here symbolizes the desire for knowledge.
Santander
For the Spanish financial company Santander, designers chose a logo in a business style. It is bright red, which attracts the attention of most customers. The emblem shows an abstract drawing with several diagonal stripes symbolizing fire. It comes out of a horizontal oval. Next to it is the name of the organization, the letters of which are distinguished by clear lettering and a perfect balance of intervals. The font is uppercase, sans-serif.
Doritos
The Doritos brand has a triangular logo – in the form of chips based on Mexican nachos. They are spicy due to the original seasoning and are associated with a searing flavor. In the logo’s center is a triangle with an orange-yellow outline and a black center. The stripes run through both letters “o,” tapering to the tops. The lettering is white, horizontal, streamlined. But there are some sharp elements – for example, the mini-triangle above the letter “i” and the ends of the letters “s” and “t.” The glyphs and frame are shaded, so the dark, smoky background is visually concentrated around them. This demonstrates the theme of fire, which, in this case, is minimal.
Juice WRLD
Neon flames are the foundation of the popular American rapper’s visual style. It is the fire of emotions conveyed in music, the burning power of feelings that fills audio compositions. The title is typed in large yellow letters as if shaking through the haze, so the edges are unevenly wavy. The bonfire in which the lettering burns is a gradient – there is a transition from fuchsia to pale pink and from red to orange. The motif of the Juice WRLD logo is clear: it’s the music of the flames. All over the top of the banner are curling fiery tongues: they have different heights but point upwards. Such a badge is full of personality because it cannot be confused with any other. It looks progressive and cool.
RuneScape
The emblem designed for RuneScape is made in a classic gaming style, as it is a famous MMO video game. The emblem’s base is a volumetric inscription with letters in a cool steel color. The first glyph is stylized as an old knight’s sword with a brown hilt. Its second half is a long rope of fire, which stretches from a sharp blade and ends with a triangular tip, similar to an arrow. The fire loop encompasses the word “Scape” and rushes to the left. The combination of cold gray metal and glowing fiery lava creates a unique atmosphere of magic and cruelty. The title is in the old English style. Each letter is highlighted in black.
Empire 8
This sports conference is part of the National Collegiate Athletic Association, so its visual image is connected with the theme of victory. The torch is directly related to them: previously, it was used to light a fire on Mount Olympus, which gave the Olympic Games its name. The logo of “Empire 8” contains this very attribute. It is dark gray, made in the Empire style, with a narrow handle and a wide top, in which the orange-yellow flame blazes. A silver torch decorated with laurel leaves takes the place of the capital letter “I.” The organization’s name is written in large blue letters with a double border.
Phantom Thieves of Hearts
The magical-heroic comic is decorated with an emblem consonant with the name: the developers chose a fiery red logo for Phantom Thieves of Hearts. In the opening of the high hat, you can see the heart: it is covered with tongues of white fire. The cylinder has curved margins and black blotches where the shadow falls. There is no text in this symbol because, according to the story, it serves as a kind of sign for representatives of a secret organization. The badge carries powerful energy and looks stylish and bright.
Fireball
In this case, the interpretation of fire is very interesting: it is associated with an alcoholic beverage. The Fireball cinnamon whiskey brand uses a logo with the image of a mythical creature spitting fire. The red character looks like a devil: he has a long, wriggling tail, sharp claws on his hands and feet, and the head of a dragon or a dog. Fiery tongues come not only out of the mouth; they separate from the back of the head. The drawing is on a vertical yellow rectangle with burnt edges. Important information about the product is gathered there, as the emblem also serves as a label and is used on the bottle. Everything on it evokes a rush of heat, from the burned-on edges of the label to the color palette.
Ohio Valley Conference
The Ohio Valley Conference logo contains an abbreviated form of the name. The acronym OVC takes center stage, and above it is a small bonfire, visually divided into two parts and outlined in gold. The flame is located above the letter “V,” stylized as a torch. The letters have double borders and purple highlights that stand out favorably against the white background. The base of the inscription is a dark red oval surrounded by several stripes of different widths. The organization’s full name is indicated on one of them (on the black one). The font is chopped, uppercase.
Florida Fire Frogs
For the Florida Fire Frogs organization, the designers made a logo as a frog, which is quite predictable since they focused on the name. It is colored red and holds a fire on its back. With a long yellow tongue, the animal grabs a white balloon. The frog has an angry look that threatens to instill fear in its opponents. Flames also shoot out of its eyes. At the bottom is the name of the professional baseball club, made up of flat letters with double coloring (orange and red), which makes them look three-dimensional. All symbols have spikes at the ends.
Mozilla Firefox
The fire in the identity of one of the most popular browsers is soft, smooth, and beautiful. Mozilla Firefox presented the logo as a fox tail, reflected in the name. It combined these two concepts on the principle of visual similarity. It was a bright and memorable emblem: the flame covered the entire globe, casting a purple glow. On the left side, you can see the ears and muzzle of a fox. In this case, the fire is warming, warm, not aggressive.
Fort Wayne Komets
Fort Wayne Komets, a professional hockey team from Ai-Diana, chose a logo with a burning puck. However, it doesn’t look at all like blazing sports paraphernalia, as it resembles more of a cutting power tool disk. Perhaps this is done on purpose, as athletes must demonstrate their determination and desire to win to inspire fear in the opponent. The edges of the center element are pointed and outlined with a double contour. The name is located diagonally and colored in black.
Mortal Combat
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The fire in the Mortal Combat logo is not explicit, but the background is. In the red-orange glow of the flames raging somewhere nearby, you can see a black dragon with a forked tongue and spikes on its back. The mythical creature has a maliciously squinting gaze and a gaping maw. The emblem has no inscriptions and looks like a round medallion in a wide frame.
Hot Wheels
Designers proposed a fiery emblem for a popular franchise that produces toys and cartoons. This is due to attracting the attention of children – the target category of consumers. Therefore, the emblem of Hot Wheels is bright red. It has the form of a wriggling ribbon, the tail of which looks like a flame. The right edge is narrow; the left one is wide. The name of the brand is written on the banner in bold letters. The letters are separate, large, shaped, and at the same time of different sizes. They are in dark yellow, clearly standing out against the fiery background.
Miami Heat
The logo of the Miami Heat club depicts a burning ball flying into the ring. The famous basketball team from Florida has been using it in its visual style for many years, as it perfectly conveys the atmosphere of competition, the desire to win, and the unbreakable will of basketball players. The ball is burgundy, and its top is yellow, like a flaming tail. The flame rises and is divided by a ring into two multicolored segments. In this case, fire means such a powerful and intense game that the ball literally “burns” in the hands of athletes. There is nothing else in the badge, not even the team’s name, which does not prevent it from being original.
Illinois-Chicago Flames
The Illinois-Chicago Flames have a fiery emblem because the club’s character is embedded in its name. The unusual nature of the character is that it is diagonal. Everything is placed under the slant: the fire, the background, and both lines with inscriptions. The top line shows the abbreviation “UIC,” formed from the phrase University Illinois-Chicago. It is large, blue, with a red and white border. Below it is the inscription “Flames”. This line is dark red, with a large character spacing. All letters are capitalized and grotesque. The flames in the emblem are triple:
- The core is colored white.
- The outer part is red.
- The space in between is yellow.
The image is superimposed over a vertical banner with rounded corners.
