One of the original and particularly attractive symbols in emblems is the image of a flower, primarily because of its femininity, beauty, grace, and tenderness. Such features make the sign in demand among manufacturers of underwear, cosmetics, jewelry, and other products designed for the beautiful half of humanity. But adding to the visualization of vitality, power, or progressiveness makes such an emblem indispensable in other contexts as well. Its bright, abstract execution can greatly enhance the visual impact of a rock band, draw attention to the city’s coat of arms, reflect the peculiarity of your services, or uniquely present your club. A seemingly simple flower, but how multifaceted and meaningful it can be, will allow you to learn many logos using flowers as an element of composition.
Naturella
The feminine hygiene brand Naturella has an abstract yet delicate logo featuring chamomile. This symbol of care for women’s health reflects the use of the flower’s extract for its healing and disinfecting properties in almost every product. The emblem features a gradient from yellow to white in the petals, which are highlighted by a thin black border. Its appeal is supported by the header text, rendered in bold black-and-white in a beautiful cursive font with smooth outlines.
Guns N’ Roses
Founded in Los Angeles in 1985, the rock band Guns N’ Roses used red roses in their emblem. They tightly wrapped their branches around two guns, symbolizing the band’s peace-loving philosophy and desire to wage war through flowers. The circular emblem, with a wide yellow rim framing the central metal core, appears bright, and the roses and pistols crossing the center of the image look realistic. The band’s name is engraved along the rim in an elegant black serif font.
Pond’s
The successful history of the American cosmetics brand Ponds, which dates back to 1845, is reflected in its elegant, modern logo. Following tradition, the company preferred the tulip, the stylized image of which, in black, provided recognizability. It symbolizes youth, beauty, self-esteem, financial well-being, warmth, and a spring mood. A closed bud in an elegant oval demonstrates an inexhaustible supply of loyalty to one’s values.
BlossomBlastSaga
A symbiosis of entertainment and flowers, King’s 2015 mobile app is available for both Android and iOS. To attract attention, the game adopted a bright, cheerful logo in a cartoon style, with the original round font rendered as three-level text. The letters “O” are replaced by cute five-petal lilac buds with a contrasting dark yellow center. They highlight the bright red text with a red border on a light pink background. Its appeal is highlighted by the word ‘Saga’ in white lettering on a rich green background.
Fiesta Bowl
The emblem of the Fiesta Bowl, America’s college soccer championship since 1971, features a bright, eye-catching flower symbol. A dark blue rounded rectangle intersects a hexagonal pennant shape with a white PlayStation console logo. The brand’s name is in red, with a blue border, on a white background. Above, on a white field, are blue elements of Arizona’s natural landscape. The lower part of the pennant is covered by a dark blue circle with an orange-red flower in the form of a sun.
Tulip Computers
Tulip Computers, a Dutch PC clone manufacturer from 1979 to 2009, had a stylized red tulip in its logo. It was a tribute to its country, a pride in its origins. The three-segmented flower stood out against a background of black leaves and a two-level font of the name, in which the letter “i” is formed. The first word is typed in a bold black sans-serif font. The second is rendered in lowercase sans-serif font. The long letter “p” stroke with a lower notch for “e” unites the composition.
Blueband
Dutch company Upfield presents high-quality margarine TM Blueband, which has created an attractive corporate identity based on four color types. They are immediately eye-catching above the bold, dark blue brand name, helping build brand recognition. Different in line thickness, shape, and shade, red, yellow, white, and gradient orange, they symbolize the product’s plant-based origin, diversity, high quality, and naturalness.
Queensland Government
The Queensland Government, an administrative body formed in 1859, has a bright, memorable emblem featuring flowers in a heraldic design. They are positioned to the right and left of a knight’s helmet, featuring a blue Maltese cross and a red-gold imperial crown at its center. A heraldic shield crowns the entire composition, with many elements divided into four colored sectors held by a red stag representing the old world and a bird representing the Indigenous people.
FTD
For more than 110 years, the American flower delivery service FTD, whose symbol is a golden Hermes holding a bouquet, has been delighting its customers. The current emblem pays homage to its past, demonstrating a commitment to modern technology and a desire to guarantee speed and high-quality service. The font of the name abbreviation, Florists Telegraph Delivery, the founding date, and the image of the Greek god are elegant and accurately reflect the company’s goals.
Rose’s
Keurig Dr. Pepper-Rose’s Keurig lime juice, named after its maker, Lauchlan Rose of Great Britain, was patented in 1867 and was the world’s first fruit concentrate. Its dark green label features an image of two limes on a grid of five greens, set against a gradient design of leaves and three pale blue flowers. The composition shares the base date with the yellow color, effectively balancing it. Above it is the name in white, elegant, serif capital letters, the volume of which is formed by a yellow shadow.
Grünen
For the Grünen party, the logo is fully in line with its purpose: fighting for and protecting nature. It chose a plant theme, specifically a rich yellow flower, as its visual identity. In its shape and petal structure, it resembles a sunflower, but with a white center instead of a black one. To the left of it are inscriptions in German. They are grouped in two rows, one above the other, and aligned on both edges. There is a blue underline at the bottom. The font is green in color. It is slightly slanted, chopped, and typed in capital letters. In this case, the flower represents warmth, sunlight, kindness, and concern for nature.
Golden Tulip
The international hotel operator Golden Tulip, founded in 1962 in the Netherlands, uses an elegant stylized golden tulip as its symbol. Stylish and minimalistic, with five fragments, it echoes the name and emphasizes the brand’s advantages and benefits. The two-tiered name inscription below is in a calm navy blue color, which accents it.
Flowers of Colombia
A colorful and vibrant logo for Flowers of Columbia, an online service dedicated to creating and offering a unique variety of colors in flower painting. The features of the brand, the essence of its name, and its activities are accurately and thoroughly reflected by an attractive and colorful identity in the form of a stylized bouquet of various hand-drawn figures of bright orange and red, yellow and green, pink and purple colors, which is emphasized by the bold sans-serif font of the brand name, executed in purple.
Hilton Garden Inn
Established in 1996, Hilton Worldwide’s low-cost hotel brand features a simple yet bold logo with a floral theme. Four petals are applied diagonally and converge to the center on a bright red square with white color. The original graphic design with straight, thin white veins and dots on top provides the necessary memorability. On the right side is the three-tiered brand name in a bold blue serif font.
Adidas
The Adidas sportswear brand, founded in the early 1920s by the Dassler brothers, is now represented by a modern, recognizable trefoil emblem whose bases tend to converge. Its underside is crossed by three white stripes, symbolizing the reach of product sales on three continents: America, Europe, and Asia. It rests on the brand name, rendered in an iconic round solid sans-serif font. This mark has become a recognized symbol of excellence and professionalism.
4chan
In 2004, the NewSia 4chan website was created in New York, and it still reflects its popularity and purpose with a modern, minimalist emblem. It consists of four green, heart-shaped petals. The graphics and element spacing reveal the service’s main purpose: bridging the gap between people by enabling quick image sharing. To the right of the petals is the name of the service in burgundy-brown sans-serif font.
Tulip
Founded in 1887, the Danish canned food brand Tulip has an emblem of three red tulips. On the dark blue background of the round label, an abstract image of white leaves is placed on two red ribbons arranged diagonally with beveled ends. Below is the title in white, bold, heavy, and stable font, with the text duplicated to the right of the label in blue. The mark is a label that adopts international attributes, characterizing the product’s high quality.
Huawei
Attractive abstraction and style are characterized by a “floral” emblem of the Chinese manufacturer of electronic gadgets, the company Huawei Technologies Co., Ltd., founded in 1987. A bright, sophisticated composition of 8 elements resembling chrysanthemum petals forms a bud in a red gradient design. This “flower of Asia” is a popular symbol in the region, representing the brand’s deep roots. At the same time, the symbol resembles the tail of a fabulous bird, opening new opportunities.
Chupa Chups
The famous emblem of the Spanish brand Chupa-Chups, founded in 1958, is presented in red text on a bright yellow field, framed by a gray-red-white border in the form of a flower. The composition, created by Salvador Dalí himself, has remained unchanged since 1969. Its peculiarity is the elaborate layout, which makes visible only the beautiful, two-level, red text of the name when the candy is wrapped. At the same time, the attractive lower monogram comes from the letter “p” in the second word.
TheMomsCo
The visual style of the international company, which offers care products for babies and their moms, is multi-part. Its structure consists of only one large element: a circle. The remaining components are small and numerous. So, on the background of the blue medallion, hearts, flowers, birds, berries, curls, twigs, and leaves are drawn. They are depicted with thin white lines that evoke kindness, softness, and care. In particular, all flowers, both single and on curved stems, are tender. This feeling lies at the heart of a cosmetics company’s marketing. It is a key sales tool. The plant theme supports it perfectly. In the center is also the brand name, written in lowercase handwritten letters. The manufacturer’s slogan is written under the circle. It is colored in gray.
Blackburn Rovers
The floral emblem has accompanied the British soccer club Blackburn Rovers since 1875. Its identity, in the form of a medallion featuring a bright red rose and a delicate green stem on a central white circle, is a tribute to the city and a commitment to its ideals, a reflection of the desire not to disappoint its fans’ hopes. The inscription on the light-blue rim, in yellow capital letters, includes the club’s name and the date of its foundation. Below the medallion, on the white end of the pedestal, is the motto Art and Labor, inscribed in thin black Latin letters.
CoCo Flower
Known to anime fans, the Nature-type CoCo Flower brand made its debut in its second season. It is distinguished by a bright, colorfully executed, recognizable logo inspired by a floral theme, conveying a sense of naturalness. Executed with a vast array of flowers, the delightful hippie motif is set within an arch, framed by a thin brown border and a white line beneath. The flowers are printed on a light green field with a darker border. The name is printed in a bold, round, white font in a non-standard size.
Google Tulip
For the agricultural sector, Google developed a software called Tulip, whose logo features a bright, modern design. Reflecting the PR, the stylized tulip comprised several geometric elements in the creator’s signature color scheme. Each element has its color. Minimalism, the absence of inscriptions, and graphic overload gave the emblem a stylish, modern design, a delightful representation of the application’s essence, and ease of recognition.
Cyber Florist
Internet platform Cyber Florist, founded in 1997 in Moscow, specializes in delivering bouquets, flower arrangements, and gifts, and is known for its original floral logo. Stylish yet modest in its use of plants, the logo features an eight-petaled pin and a stylized bud. It replaces the letter “o” in the word Florist, rendered in light green, with thin caps and a graceful first. The word Cyber balances the composition, reflecting the company’s activities and direction characteristics.
4H
A network of American-Canadian youth organizations, 4-H features a green shamrock in its original logo. Its four petals are gathered into a single bud around a vertical white maple leaf, the symbol of the Canadian division. The essence of the name is reflected in the letters H on each of the petals. Its motto is “head, heart, hands and health”. This symbolizes the flower itself and reflects the brand’s main programs: citizenship, healthy lifestyle, science, engineering, and technology.
Flower City Union
Flower City Union, founded in 2021, represents New York soccer. Its identity supports and reveals the essence of the name. A round medallion in light purple with dark purple graphics and trim, the club’s official colors, contains an open-worked multi-unit bud in the center. The symbol is surrounded by the club’s name in square sans-serif capital letters. The flower and club colors are symbols of the city, representing the club’s connection to its founding location.
Tassimo
Especially attractive is the bright, colorful logo with a “floral” theme of the brand of capsule coffee machines and Tassimo coffee from Bosch, which appeared in 2004. It combines six regular-shaped, translucent petals into a single bud, each a different color. The overlapping effect adds darker shades. In this way, the brand symbolizes the diversity of its products’ offerings, tastes, and aromas. On the right is the name in a clear, soft black sans-serif font.
Lancome
A perfectly shaped white or golden rose on a black round medallion is the symbol of the French cosmetics brand known to everyone since 1935. Its name comes from the ruins of the Lancome castle (Le Château De Lancome). The logo also features an elegant inscription in classic black font, written in beautiful, serifed capital letters. The rose stands upright and symbolizes beauty and perfection, reflecting the company’s long-standing goal: helping women become even more beautiful.
BP
British Petroleum, now known as BP, is a British oil and gas company founded in 1909. Its modern, memorable logo, in the shape of a cool geometric flower, distinguishes it. Its graphic design resembles a mandala, with pointed petals in light yellow and two shades of gray. The core is white. The logo resembles the sun with rays, symbolizing the spread of energy and emphasizing the brand’s professional nature.
Camellia Bowl
The Camellia Bowl, an annual college sports championship held in Montgomery, Alabama, since 2014, features a vibrant, informative visualization. Its logo features two stylized red buds resembling camellia flowers, flanked by the word Camellia in green as a visual endorsement. Above them is the sponsor’s name in red and black. The second word of the name is in round, bold, blue letters running the length of the emblem, ending with the city and state name in red letters with thin serifs.
BJP
The Indian People’s Party BJP, founded in 1980 in New Delhi, has chosen the image of an orange lotus as its emblem. It symbolizes a commitment to history, a tribute to the first graphic symbol under which the first mass protests against British rule occurred. The bright red bud rises above three small green leaves, continuing with two thin black stems emerging from a stylized image of a body of water.
ICQ
Free, now Russian, online messenger ICQ, introduced in 1996, had a recognizable flower shape and a name consonant with the English expression “I’m looking for you.” The modern style is laconic but bright. On the inner circumference of the round black element, there are five different-sized light green petals, not combined. The composition adds a playful mood to the symbol’s overall atmosphere, giving it uniqueness and recognition.
Zarina
Zarina, a brand of fashionable women’s clothing and accessories of Russian origin, was founded in 1993 in St. Petersburg. It presents itself as an open and stylish rendition with a floral element. The black logo features the name in elegant handwritten italics. Above its end is an abstract element in the form of an openwork flower bud made with an ornate monogram. Four rounded petals form it, joined at the center into two neat little loops.
China Airlines
Founded in 1959, Taiwan’s national airline, China Airlines, features a large, elegant plum blossom that reflects the brand’s identity. As a national symbol, it demonstrates the company’s ownership and reflects loyalty to its history, respect for tradition, and pride in its origins. The image, featuring soft pink petal tones, a light center, and red stamens, evokes the warmth, affection, and security characteristic of air travel.
Fiorentina
The soccer club Fiorentina was founded in 1926 and is based in Florence, and the youth club Libertas. Its emblem is a tribute to the club’s history and a demonstration of belonging to Florence, represented as an elongated rhombus. It reflects the team’s signature colors, echoing the city’s heraldry. A white rhombus of regular shape with a gold border is filled with a red heraldic lily. Below it is a blue wedge cut off at the top. The element is filled with two capital white letters, AC, and a red letter F, which is the first letter of the club’s name.
Home Instead Senior Care
The Home Instead Senior Care logo is inspired by the humble yet flowering tulip. It is dark purple, as are the rest of the emblem’s details. Among them, the organization’s name stands out. The first two words are arranged separately and occupy two rows. The letter “I” in the inscription “Instead” is stylized under the flower’s stem with two drop-shaped leaves. The rest of the glyphs are traditional: printed, rounded, supplemented with serifs. The last two words are on a single line. They are made in a white sans-serif font and a horizontal rectangle. The brand’s slogan is even lower: “It’s personal to us.” This phrase is italicized.
New South Wales Waratahs
The New South Wales Waratahs, an Australian rugby club founded in 1996, is always recognizable by its emblem, a rich, dark red flower with a blue (or white) border. Its shape resembles the giant bud of Telopea, which grows in this region. The composition is complemented by a vertically placed ball in the center, the main element. In this way, the club reflects its professional activities and its affiliation with the city of Sydney. A dense, heavy blue sans-serif font was used for balance.
Kentico
The content management system, based on Kentico software released in 2006, has been replaced by a modern, bright, recognizable logo with a floral theme. The logo is a text module with the name, executed in a non-standard black sans-serif font with beveled letter elements and a bright orange symbol. Shaped like a flower or sun, it is represented by a small circular element in the center, from which stylized petals or rays branch off, with the upper part beveled to the right and the lower part rounded.
Unilever
The symbolism of the British group of companies Unilever clearly and accurately conveys its characteristics. The original logo features a blue capital letter U, exemplifying the effective use of small details on a white background to create a simple and concise form. The visualization reflects the convergence of various sectors within the food industry and household chemical companies. The main part of the composition features flowers of different shapes, symbolizing the brand’s diverse offerings. The name is handwritten in blue italics.
Carlson Rezidor
In 1960, the first hotel appeared. Carlson Rezidor, a Danish-Swedish corporation, was bought out in 2018 by a Chinese consortium. The brand had an interesting identity, including a black, two-tiered text name for the chain and a small abstract geometric flower centered at the top. Here, it symbolized high-quality services and excellence, distinguished by its complex execution from an X-shaped element formed by four diagonally arranged red petals and yellow circles.
PetroChina
The logo of the Chinese oil and gas company PetroChina, founded in 1999, features a stylized, bold, abstract flower. It is divided into two parts: the upper one, rendered in a bright yellow gradient, features several thin white rays emanating from the center. The lower one is red. The curved outer contours create the shape of an open flower bud. The logo symbolizes the brand’s solidity and success and reflects its specialization through its energy and attention to customers.
Hawaiian Airlines
The largest American company, Hawaiian Airlines, founded in 1929, uses the image of a scarlet hibiscus bud. This national symbol reflects the brand’s affiliation and commitment to its historical roots and ideals. It is buried in the black hair of a beautiful Hawaiian woman, whose profile is inscribed in white, purple, and fuchsia. To the right of the sign is the two-tiered text of the brand name, with beveled corners of some letters at the first word and thin, rounded capital letters at the second.
Holiday Bowl
The logo with three flowers has represented the American soccer championship since 1978. The fact that the championship is seasonal is reflected in the cold, blue-and-white symbolism, in the form of a rectangular pennant with a curved top and base, which is “warmed” by red shades of poinsettia and Christmas rose. The two outermost buds have triangular, sharp, red petals and a blue core edged with white lines. The center one has white petals and a white dot, a red core, and a blue border.
China Southern
In 1988, China Southern Airlines made its first flight, placing its symbol, a red flower kapok, on the airplane’s tail. It is noticeable and recognizable from afar due to its white border on a blue background. As a symbol of Guangzhou, where the company’s headquarters are located, it reflects the company’s nationality, its roots, and its characteristics. The kapok tree was sacred to the Mayans, symbolizing the trinity of the underworld, earth, and sky, which became part of the brand’s philosophy.
Rose Bowl
The Rose Bowl is the name of the traditional American college football game held in early January. The logo’s centerpiece is its emblem, a bright red rose with a white border and rich green leaves. As a symbol of sporting passion and love for the sport, blossoming youth, and eternal youth, it emphasizes the competitors’ age levels and their boundless devotion to sporting ideals. The arc-shaped badge frames the thin black serif font of the name.
Invisalign
Invisalign Orthodontics is recognizable by its modern, minimalist logo, a stylized gerbera flower in a cool blue gradient. Reminiscent of a snowflake, it fits well with the composition’s overall style. Eight identical petals with pointed ends are arranged around a common symbolic center, and the color scheme creates an internal glow, making the logo unique and memorable. The name is embossed to the right of the mark in a round lowercase font.
Braccialini
Braccialini’s leather goods, founded in 1954 in Florence, are now known worldwide. Its logo, an elegant, delicate rose with a white outline on a red background, reflects the key features of the products, aimed at women, making things more beautiful and boosting their owners’ self-confidence. The icon creates a strong color accent, making it stand out, while the name on the right, in light lowercase round sans-serif letters, provides stability.
Babor
The original symbiosis of text and image demonstrates the logo of the German cosmetics brand Babor, founded in Cologne in 1956. Its main visual element is a vertically detailed black rose with a stem, beautifully combined with the bold text below. It symmetrically crosses the letter “O” in the brand’s name. The corporate style, unchanged since the company’s formation, symbolizes perfection, preciousness, femininity, and beauty.
Lenor
The German fabric softener brand, founded in 1963 and owned by Procter & Gamble, is distinguished by its elegant logo. The light, modern image of a dark blue flower with clear lines of varying thicknesses on a white background is easy to see. The swirling inward image, reminiscent of a swirl, ensures memorability and recognizability. It symbolizes the ease of washing, pleasant fragrance, and lightness, linking the image to the swirl of water in the washing machine. The dark blue name text, with its gracefully curved letters, completes the composition.
Warframe
A free-to-play multiplayer action role-playing game developed by Digital Extremes. It was introduced in 2013 and originally designed for Windows PCs and laptops. The general emblem of Warframe (several game editions) contains a flower with three petals. The central element consists of three pointed arches; the side ones are two.
Farmers Insurance
This American group insures small businesses, vehicles, homes, and other structures. It was founded in 1928 and is based in Los Angeles, California. The Farmers Insurance logo, used since 2015, is a two-dimensional white flower in a blue semicircle. It has a red shield in the background and a two-tiered name below it.
IDBI Bank
The full name of this financial institution is Industrial Development Bank of India. But it is used in a shortened form, serving as the basis for IDBI Bank’s logo: a blossoming lotus. The inscription is to the right of the orange flower. Both elements are located in an emerald rectangle.