The tree represents stability, growth, development, and unity. That is why its image is often found in the logos of companies in various industries. Branches from the common trunk symbolize integrity and unity, and roots deep into the ground symbolize continuity and strength. Thus, the tree metaphor speaks of an organization’s stability, strength, and reliability.
However, the modern field of visual identity is incredibly diverse. Therefore, the tree is now a meaningful symbol and a spectacular decoration. It adds beauty to inscriptions and colorfulness to the palette. As a result, heavy inscriptions and dark colors are more easily perceived. However, sometimes trees are difficult to recognize because designers depict them abstractly.
We offer a list of companies that have chosen a tree for their identity. Some use it as the main element, while others use it as an additional one. Let’s consider this issue in more detail, because each detail has its own meaning. We have ranked the brands by logo popularity.
Dollar Tree
The Dollar Tree logo is the best example of the combination of abstract and real. Taking the name of a famous American chain of stores as a basis, it chose a money tree. However, it is not an ordinary one; it is a code tree. The trunk is a black unit; the crown is green dollar bills. The dark and light stripes are diagonal and interspersed with thin white lines, as if it were a side piece of money piled up. The number “1” is located exactly in the middle. It is bold, with small, sharp serifs. At the same time, the improvised branches and leaves form an even circle, the fourth part of which is cut out. Beneath the tree is the brand name.
Jurassic Park
In the Jurassic Park logo, trees do not play the main role. The silhouette of the Tyrannosaurus rex occupies the central place. The row of vegetation, located under the sign bearing the cult franchise’s name, only balances the image of the animal. Thus, the designers showed the prehistoric creature’s gigantic growth and balanced the distribution of black in the emblem. To make the contours more visible in a small circle, the logo’s designers made the background blood red. This technique also adds a sense of mystique and suggests that this is a horror movie. The tops of the trees are well below the skeleton of a dinosaur with its mouth open. Here, they carry no metaphor, just a direct reference.
St Lucie Mets
The St. Lucie Mets baseball team chose a non-themed logo because there is no indication of a sports focus. The main emphasis is on the club’s geographical location. The emblem depicts a lone palm tree leaning against a yellow-and-red sun. The lower part of the disk is covered with a shortboard, which is nailed at the corners with four nails. Above it is an inscription with the title. The letters are cursive, orange, handwritten, and outlined in two thin lines: blue and white. A bold band additionally joins the two lines. The tree, in this case, is a central element.
Unilever
Another palm tree is embedded in the famous Unilever logo in the “U” block, which contains many small details. However, the tree stands out clearly among the fish, shells, flowers, leaves, drops, birds, hearts, sun, and other elements. It is on the left side, next to the bee and the wave. Compared to the other images, the palm tree is quite large and is drawn slightly curved. These small icons symbolize the international corporation’s wide range of products and brands. All the pieces are united not only by the shape of the letter but also by its color: blue.
Minnesota Wild
The Minnesota Wild logo is a complete image that integrates the main components of the city’s landscape. One of the central places is occupied by coniferous forests. These are spruce trees, presented in classic form: they look like sharp triangles superimposed on one another. Although the emblem features five green trees, their mirror images are also present: in the negative space, five red trees are upside down. In the background, they harmoniously look at the yellow sun, the white star, and the beige river. The same beige stripe runs along the contour of the head of a wild cat, the mascot of hockey players, and the symbol of Minnesota.
Fortnite
The trees in the Fortnite logo are black, silhouetted, and aligned with the rest of the game’s famous entourage. What’s more, there are several of them, and they stand on either side of a house as black as themselves. To the right is one deciduous tree with a tire from a swing tied to it, and to the left are two coniferous trees that resemble classic Christmas trees. In addition, there are three houses in a row: one with a satellite dish, one with a tower, and one with a flag. There is also a high platform with a chair and a sun umbrella. The name is typed in white letters of varying heights, making them appear jumping.
Atlético Madrid
The tree in the Atlético Madrid logo is located at the top of the shield, the same place as the bear. These elements are symbols of the city that the soccer club belongs to. They are taken from the coat of arms and are harmoniously woven into the canvas of the sporting style. Judging by the oval outlines, the tree is deciduous, as conifers are depicted as sharp triangles. The trunk is straight and level. Under the crown, a bear is depicted. This side of the emblem features seven five-pointed stars. They are clearly distinguished on a blue background. Below are vertical red-and-white stripes.
Malibu
The alcoholic brand Malibu has a very recognizable emblem, which is included in the rating of popular emblems with trees. In this case, the designers depicted two palm trees extending beyond the circle of the gradient background. The trees are key visual image components and form an elegant composition. They are painted brown and beige, which look great against the yellow and red background. The trunks are slightly curved, as is the lettering at the top in a serif font.
Sanoflore
The French organic cosmetics company has an elegant visual style: The luxurious Sanoflore logo is gold and shiny. A deciduous tree occupies the central part with three branches and a short trunk. It is enclosed in a ring resembling a capital letter “O” and surrounded by the year the laboratory was founded and the confirmation of organic certification. To the right is the name, divided into two lines.
Macallan
The Macallan logo is a confirmation of the originality of Scotch whisky. It also depicts a tree and not just one, but five. Judging by the trunks, four grow on the right and one on the left. These sprawling plantations adorn the area around the Gothic castle. Some trees are so tall that they almost reach the level of a three-story house. They are painted beige. This is the year the distillery was founded. Its name is below, with a dash of the same golden-beige hue.
Caboo Logo
The Caboo emblem is known to a select group of consumers, as it signifies that its products are made from natural fabrics and organic materials. The emblem’s design accurately reflects the brand’s concept: it is green and decorated with two miniature bamboo leaves. It is the main component of the fiber blends used by the company. The letter “b” is stylized below it, depicted as a bamboo tree trunk. The headline occupies the central place. It consists of even lowercase letters. The font is bold, barrel-shaped, with small extensions at the ends.
Stanford University
The logo of Stanford University, one of the most famous in the world, consists of a single tree, a tall sequoia. It symbolizes constancy and longevity. The coniferous plant is green and is set against the printed letter “S.” It is burgundy, with right angles and smooth cuts. Smooth curves, like serifs, are absent. The edge is double-edged with thin stripes. The contour of the sequoia is taken from the original tree and artistically processed. The designers circled it with a white line to make it stand out. The university’s name is at the bottom.
Timberland
The tree in the Timberland logo is incredibly powerful because it represents a single image. Its trunk is straight, diverging into many large branches. They densely fill the upper half of the emblem, leaving minimal space between the crown elements. Moreover, it is cut along its edge to form a circle. Below is an improvised ground with a slight slope, emphasized by two sinuous stripes. The logo itself is monochromatic.
Kane County Cougars
The Kane County Cougars baseball club logo features trees against a dark background. Judging from the silhouettes, they are spruce, larch, or other conifers. The sharp tops point upward. Thus, they emphasize the team’s formidable determination to win and support the theme of dangerous fangs protruding from the jaguar’s toothy mouth, with a bat. Two trees are visible to his right, and two to his left. Opposite the wild animal is the handwritten name of the sports project.
Forest Essentials
The tree in the Forest Essentials logo symbolizes Ayurveda. It emphasizes the brand’s connection to the earth. The tree’s trunk is flat, with an extension at the beginning. There are no leaves on the branches, as the crown demonstrates the intertwining of ornaments with unique properties to “nourish” the face and body, since the company produces natural cosmetics. A thin ring surrounds the tree. The company’s name follows it. Another circular band runs along the outer edge. The emblem is made of golden mother-of-pearl with a slight glow.
Morrisons
To demonstrate its extensive store network, Morrisons developed a logo resembling a tree. For this purpose, the designers used the lowercase letter “i.” They made a stem from it, decorated with yellow leaves at the top. As the name suggests, the dot remained green, while everything else was warm yellow. In this case, the plant conveys the structure of a trading company.
National Park Service
The National Park Service logo features a sequoia, North America’s and Canada’s largest and longest-lived plant. It stands proudly above the conifers, its pyramidal crown rising. A ridge of forest can be seen in the distance. The snow-covered top emphasizes the tree’s height, shown below it in the photo. This was possible due to the correct distribution of spatial angles. Another important symbol, the bison, is depicted on the green background. It is highlighted in white.
Northwoods League
In the Northwoods League logo, a spruce tree replaces half of the right side of the letter “N.” The green spruce is formed from five levels of triangles and trapezoids. It proudly towers above the rest of the glyph, extending beyond its borders. The letter is large, massive, and bold. To the left of it is a baseball. It is depicted in the flight process, as evidenced by the curvilinear trace along its entire trajectory. Below is the name of the sports league in italics. Each sign is colored green and surrounded by a very thin red stripe.
Mulberry
The tree in the Mulberry logo is minimalistic and small, yet it remains a key element of the identity. Its trunk has a sharp, triangular shape. The leaves look like diamond-shaped figures, chaotically arranged on a white background. They are not connected and are separated by some distance. The name of the fashion brand is much larger than the graphic image. It is typed in thin black letters, and the wood is colored brown. The font of the inscription is chopped.
XXXTentacion
The XXXTentacion logo is a custom symbol representing the rapper. Its key element is a lone, leafless, black, slightly curved-to-the-right tree. The crown and trunk’s natural appearance suggest the image is based on a real tree. Below the tree are three X’s, drawn with broad, brush-like strokes. The tree symbolizes the rapper’s worldview and his personal and creative growth.
Sunshine State Conference
The Sunshine State Conference logo resembles a Band-Aid with a single palm tree depicted on it. The tree is placed diagonally, dividing the space into three sections of different colors: dark blue (sky), yellow (sand), and blue (ocean). The bottom dividing line represents the horizon with the sun, but originates from the tree. At the top of the logo is the sports organization’s name, arranged in three lines, with the second word emphasized by two lines on either side. The emblem’s overall shape suggests it is modeled after a coat of arms.
Sproutl
The Sproutl logo features a sprout, symbolizing growth, which aligns with the online store’s name that sells seeds, plants, and related products. The icon shows two large leaves on a short stem. To the right of the sprout is the store’s name, written in a stylized font with flowing lines. Most of the letters have sharp ends, except for the “o” and “l”: the “o” is rounded, and the “l” is a vertical rectangle. The font is lowercase and continuous, with elegant extensions but no traditional serifs.
Somersby
The cider producer chose the right tree, the apple tree, because it produces its products from its fruit. Thus, the Somersby logo represents a deciduous tree. It has a very spreading crown, with several branches. There are no single leaves, only large green elements, “twisted” in confident strokes. The apple tree’s trunk emerges from an arc-shaped line that covers the brand name from “O” to “B.” The first and the last letters are located outside its frame. Several shades of green are used in the emblem, giving the image a dynamic feel.
Northwest Conference
The tree in the Northwest Conference emblem is pyramidal. It sits atop a snow-covered mountain, next to a small pond. It is impossible to determine which season the picture depicts because it is a mountain landscape. However, the tree can be identified by its crown shape: it is a spruce. Conifers are evergreen plants with needles instead of leaves, which do not fall every season, so the emblem can be depicted at any time of the year. The name of the sports organization is abbreviated as “NWC.” The inscription is in square, serifed letters. The graphite-colored glyphs contrast well with the green and white landscape.
Placerville
Placerville’s logo is highly artistic and looks like a miniature story painting. It depicts a prospector washing gold grains of sand in a river. Behind him is a tall pine tree. It is so large that it does not fit entirely into the emblem: only a fragment of the trunk and the lower branch on the left are visible. A man in a red shirt and blue pants squats by the water, holding a bowl. The white cloud behind his back slightly resembles his silhouette. The colors are bright and eye-catching. The central part is taken in a thin yellow ring, followed by the city’s name. Along the edge is a frame shaped like a twisted rope. The inscription is written in Old English letters.
Allspring
The Allspring logo consists of two parts: the name and the personalized badge. It depicts a stylized fir tree. It comprises two triangular white segments without frames that protrude beyond the square and merge with the surrounding space. This structure aligns perfectly with the concept of a financial investment company: expanding the client base and providing comprehensive consumer support. On the right, there is the name. It is in bold sans-serif letters.
Boca Raton Bowl
Boca Raton Bowl’s sports organization has a logo shaped like a rugby ball. It is horizontal and contains all the elements: the name, the Internet domain name, and two palm trees on the sides. The trees are black, with wide leaves at the top. The trunk is only partially visible. In the center are inscriptions in three lines. A smiley face is used at the top instead of a dot above the letter “i.” The logo is outlined with a thin black line. Colors are added to it in yellow, blue, and red.
MicronPC.com Bowl
The emblem of this soccer team is very peculiar and bears no resemblance to a sports theme. A closer look reveals that the MicronPCcomBowl emblem features an oval ball. It is camouflaged in the center, against a background of emerald and black stripes, covered by a wide red ribbon with twisted ends. The club’s name is written on it. Above it are two large palm trees with spreading leaves. The trunks of the trees are cone-shaped and brown, with black strokes imitating rough bark. Here, the plants indicate the team’s administrative and geographical affiliations. This is confirmed by the sun peeking between them, a big, warm, yellow orb.
International Paper
International Paper, an international paper company, has used this emblem since its founding. It has a practical, austere, and businesslike character that reflects its line of business. The hardwood tree is encoded in a ring between the first and second parts of the name. It depicts a triangular figure with half of its lower segment missing. Instead, a straight strip stretches downward, denoting the trunk. Spruce or larch is drawn in bold black lines. The emblem directly indicates that the brand is associated with wood.
Athletic Bilbao
The emblem of Athletic Bilbao (a soccer club) is in the form of a three-pointed shield. The center is framed and divided into two parts by a diagonal stripe. In the upper part, there is a tree. It has a high trunk and black branches. The crown is green and round, with two sand-colored elements protruding on the sides. Under the tree, two dogs are walking to the left, towards the bridge and the castle. Below is a fragment of a flag with red and white stripes. In the white frame is the sports team’s name, made in a grotesque style.
Terraria
The tree shown in the Terraria logo is pixelated, as is the green lawn next to it, which features the company name. It looks like the passages made by underground animals. The tree echoes the lawn perfectly, as it is colored brown (trunk) and green (crown with foliage). Below are two processes: they visually balance the composition.
Miami Beach Bowl
The original Miami Beach Bowl logo looks very progressive. Trees play an important role in it: they form the gate for playing American soccer. The ball is located between the green palm trees. Below it are wavy lines tapering to the bottom. All these elements are surrounded by a thin blue band, considering the outline of each object. On the right side is the name of the sports club. It occupies three lines and is typed in a simple sans-serif font, capital letters, large, and strictly vertical. The background is light beige.
Treetops Adventure
The tree in the Treetops Adventure logo has a spear-shaped form because it belongs to the conifer family, which typically has this crown shape. It can be either spruce or larch, which are widely spread on the territory of the North American continent. Because of its unusualness, the icon resembles a cursor on a computer display. Such an association arises not only because of the external similarity but also because of the unusual orange color. The trunk of the tree is massive, although not high. Immediately below it, the crown begins, slightly curved on both sides. To the right of the corporate symbol is the name of the company. It is written in a thin lowercase font (except for the first letters).
Oregon State University
The logo of Oregon State University is based on urban heraldry and historical and geographical symbols. It lacks a central element; instead, this role is spread across all the details. Among them are a tall tree, a beaver, and three mountain peaks. They are harmoniously combined with an open book, stars, sun, and waves. A shield resembling a heart serves as a background. Its inner surface is painted black, with all the components listed above. They are white, which provides an excellent contrast. The university’s name is on the right. The “Oregon State” inscription is red, and the “University” is black.
American Forest
The American Forests logo is predictably shaped like a woody plant. Judging by the trunk’s height, the crown’s shape, and the branches’ length, it is a spruce tree. It is a four-level structure consisting of lines of equal thickness. The bottom of the tree is absent. The top is also absent: an even horizontal cut is in place. The left side of the spruce legs is short; the right side is long. The spaces between the dark green stripes are painted in bright colors: emerald, yellow, and light green. They give the emblem uniqueness and attractiveness. Then comes the inscription, divided into two lines. This is the name of the organization associated with forestry in the United States. It uses a classic font in upper case. The letters are grotesque, rounded, and bold.
Bahamas Bowl
The Bahamas Bowl sports logo also features a tree, even two of them. They are large palm trees leaning toward the center. They have a light brown trunk and broad green leaves. They stand on a blue-and-yellow banner that reads “Bahamas.” The other half of the club’s name is below and partially covered by an oval ball. The emblem itself is also oval, but with cut-off dots on the sides.
Southern California Intercollegiate Athletic Conference
The Southern California Intercollegiate Athletic Conference has an emblem of eight trees. They are straight-growing palm trees that seem to stand along the freeway. Between them, a half-disc of the sun is visible on the horizon. In the background is a part of the sports organization’s name, in black letters. In the center is the abbreviation “SCIAC.” It is colored in blue. The rest of the name is visible under it. The trees vary in size: the palm trees in the foreground are tall, while those in the background are low.
Four Seasons
The tree on the Four Seasons logo essentially conveys the concept of the international hotel chain. Visually, it is divided into four segments representing the seasons. Many leafy branches are in summer, with a few leaves in fall and spring, and leafless branches in winter. They demonstrate the hotels’ busyness. The tree is unicolored, drawn with even solid lines. The company’s name is located underneath it.
Carquest Bowl
The Carquest Bowl logo highlights the Florida coast’s appeal. First, it is a green palm tree, which indicates a tropical climate. Second, the blue waves speak of the appeal of vacationing by the water. Third, the yellow sun shows how warm and bright it is around. The central place is given to the heraldic sign with the name of the intercollegiate soccer game. This element consists of simple geometric figures in red and blue.
Southampton
The Southampton logo is based on a classic coat of arms. The bright heraldry is combined with sports elements that are elevated to the highest degree of reverence. This is noticeable by the soccer ball against the background of the fans’ striped scarves: a yellow ring resembling a halo is drawn above it. The shield is divided into two parts by wavy stripes. On a white background, the upper part shows a low tree with a wide crown and a massive trunk, and the lower part shows a flower with five petals. Between them, there are thin segments of the sepal. The middle is colored yellow; the background is red. At the very bottom is a wide arc with the club’s name.
Linktree
Of course, social networks could not do without a tree, so the Linktree logo consists of not one but three schematic trees. Two are next to each other, colored mint and emerald, and the third is between them, visible in negative space. It is located at the point of intersection of the first two plants. Its color is white. The trees are pyramidal, with short, thick trunks, which makes all three elements look like computer mouse cursors. The name of the online platform is typed in black lowercase letters to their right.
Cure Bowl
The square shield in the Cure Bowl logo is colored pink. All other elements in it, including the tree, are in black. This combination creates an optimal contrast despite the unusual main shade, as pink heraldry is rare. The palm tree, on the other hand, is not. It is traditional to visually identify sports themes. There are two trees. They are painted in black and located at the composition’s lowest point. These elements not only indicate the organization’s geographical belonging but also balance the colors in the emblem, ensuring they are harmoniously distributed on the pink background.
Westvleteren
The Belgian brewing company Westvleteren chose a heraldic emblem because it has been in use since the 1830s. The tree takes up 2/3 of the classic shield. It is completely green, even the trunk. The remaining part, 1/3, is reserved for two crossed keys. In the first case, the background is white; in the second, it is green. A dark gray band along the contour surrounds the coat of arms. The same color at the top is used to draw a curl with three spikes, and the company’s name is written in it. It is an inverted arc and is located under the shield. To the right and left of it are inscriptions in Gothic style.
Aloha Bowl
The Aloha Bowl emblem consists of two parts. The first is an image of an island with two palm trees surrounded by a 4-color rainbow. The second is the sporting event’s name, written in calligraphic handwriting. Both the upper and lower sides are semicircles. The green foliage of trees harmoniously combines with bright colors, including green. At the bottom is an inverted arch, on which the word “Hawaii” is written in white. That is, this is the designation of the island drawn above. In this case, the palm trees show a traditional tropical landscape.
Bradesco
The tree in the Bradesco logo is abstract. It consists of two crescent-shaped lines that intersect at different heights, forming a lush crown. Two thick, short strips form a trunk with a diagonal cut, giving the logo a dynamic feel as if the tree were mobile and its branches were moving. The letters “b” and “d” have the same oblique cuts. All the letters in the inscription are lowercase. The logo is made in one shade of red.
Capital One Bowl
The palm tree on the Capital One Bowl logo conveys a sense of lightness and fun, fitting for the Florida coastline where the soccer tournament is being held. The tree is large, dark green, with shade at the base. Next to it, an oval ball with a string is drawn. On their background is a flat ribbon with twisted ends. The name of the sports competition is written on it. All elements are placed in a yellow circle with a blue border. The letters are white and decorated in different styles.
Hillsboro Hops
The Hillsboro Hops team uses a hop cone as its emblem. The fact is that it chose its name in honor of the Oregon brewery. In addition, the term is incorporated into the baseball theme. There are six trees in the emblem. They signify the area to which the club belongs, as spruce trees grow extensively around Mount Hood, which are also featured in the emblem. They have a pico-shaped structure and are green-blue.
SPAR
The German restaurant chain features a simple design. The SPAR logo features a flat symbol and the brand name. It is very interesting because it is a white circle with a green border that transitions into a tree at the bottom. It is a single spruce tree, depicted as a triangle on a short stem. Next to it is the store’s name, which contrasts sharply with the drawing on the left, where the lettering is placed within a red rectangle.
Fort Myers Miracle
The Fort Myers Miracle baseball team has a palm tree logo. It reminds us of the club’s roots, the place where it originated. The tree is depicted in green and beige. The leaves are painted first, and the trunk is painted second. By the way, it is wide and powerful, allowing it to fit perfectly into the contours of the curved “M.” The leaves are above the letter. Next comes the ball, which replaces the dot at “i.” Below the title is a picture of the coast and the ocean with a white yacht in the distance. The emblem is oval and horizontally oriented. She also has a red border.
Saudi Arabian Airlines
The logo of Saudi Arabian Airlines is designed in an oriental style. Sabers, palm trees, and gold everywhere speak to the air carrier’s prestige and its association with a historically important and warm region. The name is typed in Arabic script, and a font resembling it is used. All glyphs are colored ultramarine. The English letters are capitalized, chopped, and bold. The tree is large, so its crown forms the upper part of the symbolic circle. The trunk is flat and straight, representing the company’s stability.
Citrus Bowl
The Citrus Bowl logo conveys its name. Although the event is held in Florida, the emblem does not feature a palm tree; instead, it depicts a deciduous tree with a short trunk. The crown is mint and dark green, with a perfect display of citrus yellow and orange. Above the tree, in a semicircle, is the name, and below, on a blue background, is the contest sponsor. Symbolically, the background smoothly passes into the trunk: through it, the tree absorbs juices from which useful fruits grow.
Colorado
The tree in the Colorado logo demonstrates the state’s potential as one of the most scenic in the US. The company chose a tall spruce tree for this purpose. It is dark green, pyramidal, and consists of three sections. The region’s vegetative power is so great that the designers depicted a tree as tall as the capital letter “C.” This is an abbreviated version of the state’s name. The icon is half blue and half red; where the two colors intersect, it is purple. In addition, the glyph’s color smoothly transitions into a diagonal line of mountains visible against the yellow sun. A thin black stripe separates the graphic and text parts.
Planted
Naturally, the Planted logo features a tree. It replaced the letter “T” in the company name, which is the emblem. Other elements are absent. The green word is written in lowercase. The only exception is the first character, which is capitalized. Glyphs are vertical and streamlined, with smooth transitions. The spruce also features a rounded form: its branches are not traditionally sharp but drop-shaped. The emblem is fully green, evoking a sense of unity with nature.
Cigna
Cigna has a conceptual emblem. It conveys confidence, joy, and well-being. With its help, medical and insurance companies promote the idea of a happy life. In addition, the tree is abstract: its trunk is formed by two curved lines resembling a man with his arms raised. And the head is a flesh-yellow circle between them. At the top, there is a spreading crown. It consists of green leaves spaced some distance apart. Thus, there is a fan in which large leaves alternate with small ones. Behind the tree is a crescent-shaped horizon with the organization’s name on the right.
New Holland
The world’s most popular agricultural machinery manufacturer, New Holland, also has a tree in its logo. But it is schematic: yellow branches and blue leaves pointing upward. This structure is universal across all kinds of plants, from fruit trees to grain crops. The icon appears at the top of the line along with the name. At the bottom is the word “Agriculture.” Unlike the first part, this part is in a thin font.