The tree personifies stability, growth, development, and unity. Therefore, his image is often found in the logos of companies in different industries. Branches extending from a common trunk symbolize wholeness and cohesion, and roots directed deep into the ground convey continuity and strength. Therefore, the metaphor of a tree speaks of organizations’ stability, strength, and reliability.
But the contemporary realm of visual identity is incredibly diverse. Therefore, now the tree is not only a multi-valued symbol but also a spectacular decoration. It adds beauty to the inscriptions and colorfulness to the palette. As a result, heavy lettering and dark colors are perceived more easily. However, sometimes trees are hard to recognize because designers abstractly depict them.
We offer a list of companies that have chosen a tree for their identity. Some use it as a key element, others as an additional one. Let’s look at this issue in more detail because every detail has a certain meaning. We have ranked the brands according to the popularity of the logos.
Dollar Tree
The Dollar Tree logo is the best example of combining the abstract and the real. Based on the name of a well-known American chain of stores, she chose a money tree for herself. But it is not ordinary, but code. The barrel in it is a black unit; the crown is green dollar bills. Dark and light stripes are arranged diagonally and interspersed with thin white lines as if this is a side fragment of money collected by a pile. The number “1” is exactly in the middle. She’s fat, with little sharp serifs. At the same time, improvised branches and leaves form an even circle, the fourth part of which is cut out. Under the tree is the name of the brand.
Jurassic Park
Trees do not play a primary role in the Jurassic Park logo. The silhouette of a tyrannosaurus rex occupies the central place. And a series of vegetation located below the plate with the name of the cult franchise only balances the image of the animal. So the designers showed the gigantic growth of the prehistoric creature and balanced the distribution of black in the emblem. To make the contours more visible in a small circle, the authors of the logo made the background blood red. This technique also adds mysticism and says that this is a horror movie. The treetops are well below the open-mouthed dinosaur skeleton. They do not carry any metaphor here – only a direct designation.
St Lucie Mets
The St Lucie Mets baseball team chose a non-themed logo because it does not have any signs of a sports focus. The main focus is on the geographical location of the club. The emblem shows a lone palm tree bent against the background of a yellow-red sun. The lower part of the disk is closed with a short board, which is nailed to the corners with four nails. Above it is an inscription consisting of the name. The letters are cursive, orange, handwritten, and outlined with two thin lines – blue and white. Both lines are additionally combined with a bold stripe. The tree, in this case, is one of the central elements.
Unilever
Another palm tree is encrypted in the well-known Unilever logo – in the block “U,” which contains many small details. However, the tree stands out clearly among the fish, shells, flowers, leaves, drops, birds, hearts, sun, and other elements. It is located on the left side, next to the bee and the wave. Compared to other images, the palm tree is quite large and is drawn slightly curved. These small icons symbolize the wide range of products and brands that make up the international corporation. All the details are united not only by the shape of the letter but also by the color: they are blue.
Minnesota Wild
The Minnesota Wild logo is a full-fledged picture that combines the basic components of the landscape around the city. One of the central places is occupied by coniferous forests. These are firs presented in a classic way: they look like sharp triangles superimposed on one another. Although there are five green trees in the emblem, there is also a mirror image of them: in the negative space, five red trees are visible, turned upside down. Against their background, a yellow sun, a white star, and a beige river harmoniously look. The same beige stripe runs along the contour of the head of a wild cat – the mascot of hockey players and the symbol of the state of Minnesota.
Fortnite
The trees in the Fortnite logo are black, silhouetted, and lined up with the rest of the entourage of the well-known game. Moreover, there are several of them, and they stand on both sides of the same black house as they themselves. On the right is one deciduous tree with a swing tire tied to it; on the left are two conifers reminiscent of classic Christmas trees. In addition, there are three houses in the row: with a satellite dish, a tower, and with a flag. There is also a high platform with an armchair and a sun umbrella. The name is typed in white letters of different heights, which makes them seem to jump.
Atlético Madrid
The tree in the Atlético Madrid logo is located at the top of the shield, in the same place as the bear. These elements are symbols of the city to which the football club belongs. They are taken from the coat of arms and are harmoniously woven into the canvas of the sports identity. Judging by the oval outlines, the tree is deciduous because conifers are depicted as sharp triangles. The trunk is straight and straight. Under the crown is a bear. This side of the emblem is decorated with seven five-pointed stars. They stand out clearly against the blue background. Below are vertical red and white stripes.
Malibu
The alcohol brand Malibu has a very recognizable logo, which is why it is included in the rating of popular emblems with trees. In this case, the designers have depicted two palm trees that extend beyond the background circle with a gradient. Trees are key components of the visual identity and form an elegant composition. They are painted in brown and beige, which look great in yellow and red. The barrels are slightly curved, as is the inscription at the top, set in serif type at the ends.
Sanoflore
The French organic beauty company has a sleek visual identity: Sanoflore’s luxury logo is gold and shiny. The central part is occupied by a deciduous tree with three branches and a short trunk. It is enclosed in a ring resembling the capital letter “O” and surrounded by the year of the foundation of the laboratory and confirmation of certification of organic products. On the right is the title, divided into two lines.
Macallan
The Macallan logo is a confirmation of the originality of Scotch whisky. It also has a tree. And not one, but five. Judging by the trunks, four of them grow on the right and one on the left. These are sprawling plantations that adorn the area around the Gothic castle. Some trees are so tall that they almost reach the level of three stories. They are painted in beige, which is also the year the distillery was founded. Its name is below and has a stroke of the same golden-beige hue.
Caboo Logo
The Caboo logo is known to a special group of consumers because it marks children’s products made from natural fabrics and organic materials. The emblem’s design reflects the brand’s concept exactly: it is made in green color and decorated with two miniature bamboo leaves. It is the main component of the fiber blends used by the company. The letter “b” is stylized under it, depicted in the form of a bamboo tree trunk. The title is central. It consists of smooth lowercase letters. The font is bold, barrel-shaped, with slight extensions at the ends.
Stanford University
The logo of one of the most famous universities in the world consists of a single tree – a tall sequoia. It symbolizes constancy and longevity. The coniferous plant is colored green and placed against the background of a block letter “S.” It is burgundy, with right angles and even cuts. Smooth bends, like serifs, are absent in it. Along the edge, there is a double edging with thin stripes. The contour of the sequoia is taken from the original tree and artistically processed. The designers circled it with a white line to make it stand out better. The name of the university is at the bottom.
Timberland
The tree in the Timberland logo is incredibly powerful because it makes up a single image. Its trunk is straight, diverging into many large branches. They densely fill the upper half of the emblem, leaving minimal space for gaps in the crown. Moreover, it is cut off along the edge and forms part of a circle. Below is a makeshift land with a slight slope accentuated by two winding stripes. The logo itself is monochrome.
Kane County Cougars
The Kane County Cougars baseball club logo consists of dark background trees. Judging by the silhouettes, these are spruce, larch, or coniferous plants of other species. Sharp peaks are directed upwards. In this way, they emphasize the team’s formidable mood for victory and support the theme of dangerous fangs protruding from the toothy mouth of a jaguar with a bat. Two trees are visible to his right and two to his left. In front of a wild animal is the name of a sports project, written by hand.
Forest Essentials
The tree in the Forest Essentials logo is a sign of Ayurveda. It emphasizes the brand’s connection to the earth. The trunk is even, with an extension at the beginning. There are no leaves on the branches because the crown, in this case, demonstrates the interweaving of ornaments that have the unique properties of “nourishing” the face and body because the company produces natural cosmetics. A thin ring surrounds the tree. The name of the company follows it. There is another circular strip along the outer edge. The emblem is made in golden mother-of-pearl with a slight glow.
Morrisons
To showcase the extensive chain of stores, Morrisons designed a tree-like logo. To do this, the designers used the lowercase letter “i.” They made a stem out of it, which they decorated at the top with yellow leaves. The dot remains green, like the name, but everything else is colored warm yellow. In this case, the plant conveys the structure of the trading company.
National Park Service
The National Park Service logo adorns the sequoia, the largest and longest-lived plant in North America and Canada. It proudly rises above the coniferous trees located under its pyramidal crown. A ridge of the forest is visible in the distance. The tree’s height is emphasized by the snow-covered peak, which appears below it in the picture. This became possible due to the correct distribution of spatial perspectives. Another important symbol is depicted on a green background – a bison. It is highlighted in white.
Northwoods League
In the Northwoods League logo, a tree replaces half of the right leg of the “N.” The green spruce is formed from five levels of triangles and trapezoids. She proudly rises above the rest of the glyph, going beyond its borders. The block letter is large, massive bold. To her left is a baseball. He is depicted in the process of flight, as evidenced by the curved trace along the entire trajectory of his movement. Below is the name of the sports league in italics. Each sign is colored green and surrounded by a very thin red stripe.
Mulberry
The tree is minimalistic and small in the Mulberry logo, but it is a key element of the identity despite this. Its trunk has the shape of an acute triangle. The leaves look like diamond-shaped shapes, randomly located on a white background. They are not interconnected and are at some distance from each other. The name of a fashion brand is much larger than a graphic image. It is typed in thin black letters, while the wood is painted brown. The font of the inscription is chopped.
XXXTentacion
The XXXTentacion logo is an individual symbol of a rap musician. The key element in it is a single tree. It is devoid of leaves, painted black, and slightly curved to the right. Due to the naturalness of the crown and trunk, it seems as if this image is copied from a real plant. Below are three x’s. They are made with broad strokes – like a paintbrush. The tree, in this case, reflects the rapper’s worldview and denotes his growth and creative development.
Sunshine State Conference
The Sunshine State Conference logo is reminiscent of a patch with a single palm tree painted on it. It is located obliquely and divides the space into three parts of different colors: dark blue (sky), yellow (sand), and blue (ocean). True, the lower dividing line is the horizon with the sun. But it also starts at the tree. At the top is the name of the sports organization, grouped into three lines. The second word is highlighted with two lines on the sides. Judging by the shape of the emblem, its basis is the coat of arms.
Sproutl Logo
The Sproutl logo features a sprout symbolizing growth. After all, this meaning is embedded in the name of an online store that sells seeds, plants, and everything connected with them. The miniature badge combines two large leaves on a short stem. On the right is the name of the online platform, typed in curly characters with smooth lines. Almost all of them have sharp ends. The exceptions are “o” and “l”: one is rounded, and the second has a vertical rectangle shape. The font is lowercase, massive, with elegant extensions, but without classic serifs.
Somersby
The cider manufacturer has chosen the appropriate tree, the apple tree, because he makes his products from its fruit. Hence, the Somersby logo is a deciduous tree. It has a very spreading crown, consisting of several branches. There are no single leaves – only large green elements, “twisted” with confident strokes. The apple tree’s trunk emerges from an arcuate line that spans the brand name from “O” to “B.” The first and last letters are located outside its frames. Several shades of green are used in the emblem, which gives the image dynamics.
Northwest Conference
The tree in the Northwest Conference logo is pyramidal. It is located at the top of a snow-covered mountain, next to a small pond. It is impossible to determine what season is drawn in the picture since this is a mountain landscape. But the tree can be identified by the shape of the crown: it is spruce. Coniferous plants are evergreen – they have needles instead of leaves that do not fall off every season, so any season of the year can be represented on the emblem. The name of the sports organization is abbreviated – “NWC.” The inscription is made in square letters with serifs. The graphite-colored glyphs contrast well with the green-and-white landscape.
Placerville
Placerville’s logo is highly artistic and looks like a miniature story painting. It depicts prospector washing grains of gold in the river. Behind him is a tall pine tree. It is so huge that it does not fit entirely into the emblem: only a fragment of the trunk and the lower branch growing to the left are visible. A man, dressed in a red shirt and blue pants, squats by the water and holds a bowl in his hands. The white cloud behind him is a bit like the outline of his silhouette. The colors are bright and catchy. The central part is taken in a thin yellow ring, followed by the city’s name. Along the edge is a frame in the form of a twisted rope. The inscription is made in letters from the Old English alphabet.
Allspring
The Allspring logo consists of two parts: the name and the personal icon. It features stylized spruce. It is formed from two triangular white segments with no frames, so they protrude beyond the square and merge with the surrounding space. Such a structure perfectly promotes the concept of a financial and investment company: expanding the client base and comprehensive consumer support. On the right side is the name. It is in bold sans-serif letters.
Boca Raton Bowl
At the sports organization Boca Raton Bowl, the logo is shaped like a rugby ball. It is located horizontally and contains all the elements: the title, the Internet site’s domain name, and two palm trees on the sides. The trees are black, with broad leaves at the top. The trunk is only partially visible. In the middle are inscriptions placed in three lines. At the top, instead of a dot above the “i,” a smiling emoticon is used. The logo is outlined around the edge with a thin black line. Colors are added to it by yellow, blue, and red.
MicronPC.com Bowl
This football team has a very peculiar emblem and does not resemble a sports theme in any way. Looking closely, you can see that the MicronPCcomBowl logo contains an oval ball. It is camouflaged right in the center, against a background of emerald and black stripes, which are covered by a wide red ribbon with forked ends. It has the name of the club on it. And above are two large palm trees with spreading leaves. Tree trunks are cone-shaped, brown, with black strokes imitating rough bark. Here the plants show the administrative-geographical affiliation of the team. This is also confirmed by the sun peeping between them – large and warm yellow.
International Paper
The international paper company “International Paper” has been using the logo since its inception. She has practical, strict, and businesslike, reflecting the type of activity. The hardwood tree is encoded within the ring between the first and second parts of the name. It depicts a triangular figure, which is missing half of the lower segment. Instead, a straight stripe stretches down, indicating the trunk. Spruce or larch are drawn with bold black lines. The emblem directly states that the brand is associated with wood.
Athletic Bilbao
The logo of Athletic Bilbao (this is a football club) is made in the form of a three-pointed shield. The center is framed and divided by a diagonal strip into two parts. The tree is at the top. It has a tall trunk and black branches. The crown is green and round, with two sand-colored elements protruding on the sides. Under the tree are two dogs walking to the left – towards the bridge and the castle. Below is a fragment of the flag with red and white stripes. The white frame shows the name of the sports team in grotesque style.
Terraria
The tree depicted in the Terraria logo is pixelated, as is the green lawn next to it, on which the company’s name is located. It looks like passages made by underground animals. The tree perfectly echoes the lawn because it is colored brown (trunk) and green (crown with foliage). Below there are two processes: they visually balance the composition.
Miami Beach Bowl
The original Miami Beach Bowl logo looks very progressive. Trees play an important role in it: they form the goal for playing American football. The ball is between green palm trees. Below are wavy lines that taper downwards. All these elements are surrounded by a thin blue stripe, considering each object’s outline. On the right is the name of the sports club. It occupies three lines and is typed in a simple sans-serif typeface—capital letters, large, strictly vertical. The background is light beige.
Treetops Adventure
The tree in the Treetops Adventure logo is spear-shaped because it belongs to the conifer species, which has this crown shape. It can be either spruce or larch, which is widespread on the territory of the North American continent. Due to its unusualness, the icon resembles a cursor on a computer display. Such an association arises not only because of the external similarity but also due to the unusual orange color. The trunk of the tree is massive, albeit low. Right below, the crown begins, slightly curved on both sides. To the right of the corporate symbol is the name of the company. It is written in the thin, lowercase font (except for the first letters).
Oregon State University
The Oregon State University logo is based on city heraldry and historical and geographical symbols. It has no central element – this role is assigned to all the details. Among them: are a tall tree, a beaver, and three mountain peaks. They are harmoniously combined with an open book, stars, sun, and waves. The background is a shield resembling a heart. Its inner surface is painted black, where all the listed components are located. They are white, which provides excellent contrast. The name of the university is placed on the right. The “Oregon State” inscription is red, and the “University” is black.
American Forest Logo
The American Forests logo is predictably shaped like a woody plant. Judging by the height of the trunk, the shape of the crown, and the length of the branches, this is spruce. It is four-level, consisting of lines of the same thickness. The bottom of the tree is missing. There is no top either: in its place is a smooth horizontal cut. The left side of the spruce paws is short; the right side is long. The gaps between the dark green stripes are painted in bright colors: emerald, yellow and light green. They make the emblem unique and attractive. Next is the inscription, divided into two lines. This is the name of an organization that is associated with US forestry. It uses a classic font in the upper case. The letters are grotesque, rounded, and bold.
Bahamas Bowl
The sports logo of the Bahamas Bowl also contains a tree – even two. These are large palm trees leaning towards the center. They have a light brown trunk and broad green leaves. They stand on a blue and yellow banner with the word “Bahamas.” The second half of the club’s name is located below and partially covered by an oval ball. The emblem itself is also oval but with cut points on the sides.
Southern California Intercollegiate Athletic Conference
The Southern California Intercollegiate Athletic Conference has an eight-tree logo. These are straight-growing palm trees that seem to stand along the freeway. Between them on the horizon is a half-disk of the sun. Against its background, a part of the name of the sports organization is presented, made in black letters. In the center is the abbreviation “SCIAC.” It is colored blue. The rest of the name is visible below it. The trees are of different sizes: palm trees in the foreground are tall, and in the background, they are low.
Four Seasons
The tree on the Four Seasons logo, in fact, conveys the concept of an international hotel chain. Visually, it is divided into four segments representing the year’s seasons. Multi-leaved branches – summer, with an average number of leaves – autumn and spring, leafless – winter. They demonstrate the workload of hotels. The tree is one color, drawn with even solid lines. Below it is the name of the company.
Carquest Bowl
The Carquest Bowl logo showcases the allure of the Florida coastline. First, it is a green palm. It indicates a tropical climate. Secondly, blue waves. They talk about the attraction of relaxing by the water. Thirdly, the yellow sun. It shows how warm and light it is around. The central place is reserved for a heraldic sign with the name of the intercollegiate football game. This element is made up of simple geometric shapes in red and blue.
Southampton
The Southampton logo is based on the classic coat of arms. Bright heraldry is combined with sports elements, which are elevated to the highest degree of reverence. This is noticeable in the soccer ball against the background of the striped scarf of the fans: a yellow ring is drawn above it, resembling a halo. The shield is divided into two parts by wavy stripes. At the top, on a white background, there is a low tree with a wide crown and a massive trunk; at the bottom – a flower with five petals. Between them are thin sepal segments. The middle is colored yellow; the background is red. At the very bottom is a wide arc with the club’s name.
Linktree
Of course, the social network could not do without a tree, so the Linktree logo consists of not one but three schematic trees. Two are located side by side and are colored mint and emerald, and the third is located between them and is visible in negative space. It occurs at the point of overlap of the first two plants. Its color is white. The shape of the trees is pyramidal, with a short, thick trunk, which makes all three elements look like computer mouse cursors. The Internet platform’s name is typed in black with lowercase letters to their right.
Cure Bowl
The square shield in the Cure Bowl logo is colored pink. All other elements in it, including wood, are made in black. Despite the unusual basic shade, this combination creates an optimal contrast because pink heraldry is rare. But the palm tree is not. It is traditional in the visual identity of the sports theme. There are two trees. They are painted black and located at the composition’s lowest point. These elements not only indicate the geographical affiliation of the organization but also balance the colors in the emblem so that they are harmoniously distributed against the pink background.
Westvleteren
The Belgian brewing company Westvleteren chose a heraldic logo because it has been around since the 1830s. The tree occupies 2/3 of the classic shield. It is completely green – even the trunk. The rest, 1/3, is reserved for two crossed keys. In the first case, the background is white; in the second, it is green. The coat of arms is surrounded by a dark gray stripe along the contour. In the same color, a curl is drawn at the top with three spikes, and the company’s name is written. It has the shape of an inverted arc and is placed under the shield. To the right and left of it are inscriptions in the Gothic style.
Aloha Bowl
The Aloha Bowl logo consists of two parts. The first is an image of an island with two palm trees surrounded by a 4-color rainbow. The second is the name of the sporting event in calligraphic handwriting. Both the top and bottom sides are semicircles. The green foliage of the trees is in harmony with bright colors, among which there is also green. Below the bottom is an inverted arch with the word “Hawaii” in white. That is, this is the designation of the island drawn above. In this case, the palm trees showcase a traditional tropical landscape.
Bradesco
The tree in the Bradesco logo is abstract. It is composed of two crescent-shaped lines crossed at different heights. Due to this, a lush crown is formed. Two thick and short stripes form the trunk with a diagonal cut, which adds dynamics to the logo – like a tree is mobile and moves its branches. Letters “b” and “d” have the same oblique cuts. And all the letters in the inscription are lowercase. The logo is made in one shade of red.
Capital One Bowl
The palm tree in the Capital One Bowl logo conveys an atmosphere of ease and pleasure because what could be better than the Florida coast, where the football tournament takes place? The tree is large, dark green, with a shadow at the bottom. An oval ball with lacing is drawn next to it. Against their background is a flat ribbon with forked ends. It says the name of the sporting event. All elements are placed in a yellow circle with a blue border. The letters are white and decorated in different styles.
Hillsboro Hops
Based on the name, the Hillsboro Hops team uses, of course, the hop cone logo. The fact is that she chose a name for herself in honor of a brewery in Oregon. In addition, this term is included in the baseball theme. There are six trees in the emblem. They denote the area to which the club belongs because spruces grow widely in the vicinity of Mount Hood, a mountain also present in the logo. They have a peaked structure and a green-blue color.
SPAR
The food chain’s logo from Germany is simple: it contains only the name and trademark. It is very interesting because it consists of a white circle with a green frame that turns into a tree at the bottom. This is single spruce, depicted as a triangle on a short stem. Nearby is the name of the stores, which contrasts sharply with the picture on the left, as the inscription is placed in a red rectangle.
Fort Myers Miracle
The Fort Myers Miracle baseball team has a palm tree logo. It reminds of the roots of the club – the place where it originated. The tree is sustained in green and beige colors. The leaves are painted; first, and the trunk is the second. By the way, it is wide and powerful, which allowed it to fit perfectly into the contour of the curved “M.” The leaves are above the letter. Next comes the ball, which replaces the dot at “i.” Below the title are a picture of the coast and the ocean with a white yacht in the distance. The emblem has an oval shape and is located horizontally. She also has a red border.
Saudi Arabian Airlines
The logo of Saudi Arabian Airlines is made in oriental style. Sabers, palm, gold – everything speaks of the prestige of the air carrier and that it is related to a historically important and warm region. The name is typed in Arabic script and a font resembling it. All glyphs are colored ultramarine. English letters are capital, chopped, and bold. The tree is large, so its crown forms the upper part of the symbolic circle. The trunk is even and straight, indicating the company’s stability.
Citrus Bowl
The Citrus Bowl logo encodes information about its name. Even though the event is held in Florida, there is no palm tree on the emblem – instead, a deciduous tree with a short trunk is depicted. The crown is painted in mint and dark green colors, on which citrus fruits are excellently visible – yellow and orange. The name is located above the tree in a semicircle, and the sponsor of the competition is indicated on a blue background below. It is symbolic that the background smoothly passes into the trunk: through it, the tree absorbs juices, which grow useful fruits.
Colorado
The tree in the Colorado logo demonstrates the state’s potential as one of the most picturesque in the US. For this, the company chose tall spruce. It is dark green, pyramidal, consisting of three sections. The plant power of the region is so great that the designers depicted a tree as tall as the capital letter “C.” This is an abbreviated version of the state name. The icon is half blue, half red, and where the two colors overlap is purple. Moreover, the glyph’s color smoothly turns into a diagonal line of mountains, visible against the background of the yellow sun. A thin black stripe separates graphic and text parts.
Planted
Naturally, the Planted logo contains a tree. It replaced the letter “T” in the company’s name, which is the emblem. Other elements are missing. The green word is in lower case. The only exception is the first character – it is capital. Glyphs are vertical and streamlined, with smooth transitions. Spruce also contains rounding: its branches are not traditionally sharp but teardrop-shaped. The emblem is completely painted in green, evoking a feeling of unity with nature.
Cigna
Cigna has a conceptual logo. It conveys confidence, joy, and well-being. With its help, a medical and insurance company promotes the idea of a happy life. Moreover, the tree is abstract: its trunk is formed by two curved lines, resembling a person with raised hands. And the head is a flesh-yellow circle between them. At the top is a spreading crown. It consists of green leaves placed at some distance from each other. Thus, a fan was obtained, where large leaves alternate with small ones. Behind the tree is a crescent-shaped horizon; the organization’s name is to the right.
New Holland
The world’s most popular agricultural equipment manufacturer New Holland also has a tree in its logo. But it is schematic: it has yellow branches and blue leaves that are directed upwards. This structure makes it universal for all types of plants – from fruit trees to cereals. The icon occupies the top line along with the name. At the bottom is the word “Agriculture.” Unlike the first part, it is typed in thin type.
