The tree represents stability, growth, development, and unity. That is why its image is often found in the logos of companies in various industries. Branches from the common trunk symbolize integrity and unity, and roots deep into the ground symbolize continuity and strength. Thus, the tree metaphor speaks of an organization’s stability, strength, and reliability.
However, the modern field of visual identity is incredibly diverse. As a result, the tree is now both a meaningful symbol and a striking decorative element. It adds beauty to inscriptions and colorfulness to the palette. As a result, heavy inscriptions and dark colors are easier to perceive. However, designers sometimes depict trees abstractly, making them difficult to recognize.
We offer a list of companies that have chosen a tree as part of their identity. Some use it as the main element, while others use it as an additional one. Let’s look at this issue in more detail, because each detail carries its own meaning. We have ranked the brands by logo popularity.
Dollar Tree
The Dollar Tree logo best exemplifies the combination of the abstract and the real. Based on the name of a famous American chain of stores, it chose a money tree. However, it is not ordinary; it is a code tree. The trunk is black; the crown is green dollar bills. Dark and light stripes run diagonally and are interspersed with thin white lines, as if it were a side of stacked money. The number “1” is located exactly in the middle. It is bold, with small, sharp serifs. At the same time, the improvised branches and leaves form an even circle, the fourth part of which is cut out. Beneath the tree is the brand name.
Jurassic Park
In the Jurassic Park logo, trees do not play the main role. The Tyrannosaurus rex silhouette takes center stage. The row of vegetation beneath the franchise’s name serves only to balance the animal’s image. Thus, the designers emphasized the prehistoric creature’s gigantic scale and balanced the emblem’s black distribution. To make the contours more visible within a small circle, the logo’s designers set the background to blood red. This technique also adds a sense of mystique and suggests it’s a horror movie. The tops of the trees are well below the skeleton of a dinosaur with its mouth open. Here, they carry no metaphor, just a direct reference.
St Lucie Mets
The St. Lucie Mets baseball team chose a non-themed logo because it doesn’t indicate a sports focus. The main emphasis is on the club’s geographical location. The emblem depicts a lone palm tree leaning against a yellow-and-red sun. The lower part of the disk is covered with a shortboard, which is nailed at the corners with four nails. Above it, an inscription bears the title. The cursive, orange letters are handwritten and outlined in two thin lines: blue and white. A bold band additionally joins the two lines. Here, the tree is the central element.
Unilever
Another palm tree is embedded in the famous Unilever logo in the “U” block, which contains many small details. However, the tree stands out clearly among the fish, shells, flowers, leaves, drops, birds, hearts, sun, and other elements. It sits on the left, next to the bee and the wave. Compared to the other images, the palm tree is quite large and slightly curved. These small icons symbolize the international corporation’s wide range of products and brands. All the pieces are united not only by the letter’s shape but also by its color: blue.
Minnesota Wild
The Minnesota Wild logo is a complete image that integrates key elements of the city’s landscape. One of the central places is occupied by coniferous forests. These are spruce trees, presented in a classic form: sharp triangles superimposed on one another. Although the emblem features five green trees, their mirror images also appear in the negative space: five red trees, upside down. In the background, they harmoniously look at the yellow sun, the white star, and the beige river. The same beige stripe runs along the contour of a wildcat’s head, the hockey players’ mascot and the symbol of Minnesota.
Fortnite
The trees in the Fortnite logo are black, silhouetted, and aligned with the rest of the game’s famous entourage. Plus, several stand on either side of a house as black as the rest. To the right, a deciduous tree has a swing tied to it; to the left, two coniferous trees resemble classic Christmas trees. Three houses stand in a row: one with a satellite dish, one with a tower, and one with a flag. A high platform also holds a chair and a sun umbrella. The name is typed in white letters of varying heights, making it appear to jump.
Atlético Madrid
The tree in the Atlético Madrid logo is located at the top of the shield, the same place as the bear. These elements symbolize the city the soccer club represents. They are taken from the coat of arms and are harmoniously woven into the canvas of the sporting style. The oval outlines suggest a deciduous tree, while conifers are depicted as sharp triangles. The trunk is straight and level. Under the crown, a bear is depicted. This side of the emblem features seven five-pointed stars. They are clearly distinguished on a blue background. Below are vertical red-and-white stripes.
Malibu
The alcoholic brand Malibu has a very recognizable emblem, which is included in the rating of popular emblems with trees. Here, the designers depict two palm trees extending beyond the circle against a gradient background. The trees are key visual elements and create an elegant composition. They are painted brown and beige, which look great against the yellow-and-red background. The trunks are slightly curved, and the top lettering is in a serif font.
Sanoflore
The French organic cosmetics company has an elegant visual style: the luxurious Sanoflore logo is shiny and gold. A deciduous tree occupies the central part with three branches and a short trunk. It is enclosed in a ring resembling a capital letter “O” and is surrounded by the year the laboratory was founded and the organic certification confirmation. To the right, the name is split into two lines.
Macallan
The Macallan logo confirms the authenticity of Scotch whisky. It also depicts a tree and not just one, but five. Judging by the trunks, four grow on the right and one on the left. These sprawling plantations adorn the area around the Gothic castle. Some trees are so tall that they almost reach the level of a three-story house. They are painted beige. This is the year the distillery was founded. Its name appears below, in the same golden-beige hue.
Caboo Logo
The Caboo emblem is known to a select group of consumers, as it signifies that its products are made from natural fabrics and organic materials. The emblem’s design accurately reflects the brand’s concept: it is green and decorated with two miniature bamboo leaves. It is a key component of the company’s fiber blends. Below it, the letter “b” is stylized as a bamboo tree trunk. The headline occupies the central place. It consists of even lowercase letters. The font is bold, barrel-shaped, with small extensions at the ends.
Stanford University
The Stanford University logo, one of the world’s most famous universities, features a single tree: a tall sequoia. It symbolizes constancy and longevity. The coniferous plant is green and set against the printed letter “S.” The letter is burgundy, with right angles and smooth cuts. It lacks smooth curves, like serifs. The edge is double-edged with thin stripes. The sequoia’s contour comes from the original tree and is artistically processed. The designers circled it with a white line to make it stand out. The university’s name is at the bottom.
Timberland
The tree in the Timberland logo is incredibly powerful because it represents a single image. Its trunk is straight, diverging into many large branches. They densely fill the upper half of the emblem, leaving minimal space between the crown elements. The edge is cut into a circle. Below, an improvised ground slopes slightly, emphasized by two sinuous stripes. The logo itself is monochromatic.
Kane County Cougars
The Kane County Cougars baseball club logo features trees against a dark background. Based on the silhouettes, they appear to be spruce, larch, or other conifers. The sharp tops point upward. Thus, they emphasize the team’s formidable determination to win and support the theme of dangerous fangs protruding from the jaguar’s toothy mouth, with a bat. Two trees appear to his right and two to his left. Opposite the wild animal is the handwritten name of the sports project.
Forest Essentials
The tree in the Forest Essentials logo symbolizes Ayurveda. It emphasizes the brand’s connection to the earth. The tree’s trunk is flat, with an extension at the beginning. The branches have no leaves; instead, the crown shows intertwining ornaments with unique properties that “nourish” the face and body, reflecting the company’s natural cosmetics. A thin ring surrounds the tree. The company’s name follows it. Another circular band runs along the outer edge. The emblem is made of golden mother-of-pearl with a slight glow.
Morrisons
To show its extensive store network, Morrisons developed a tree-like logo. To do this, the designers used the lowercase letter “i.” They turned it into a stem, topped with yellow leaves. As the name suggests, the dot remained green, while everything else was warm yellow. In this case, the plant conveys the structure of a trading company.
National Park Service
The National Park Service logo features a sequoia, North America’s largest and longest-lived tree. It stands proudly above the conifers, its pyramidal crown rising. A forest ridge can be seen in the distance. The snow-covered top emphasizes the tree’s height, as shown in the photo below. This is possible because of the correct distribution of spatial angles. Another important symbol, the bison, appears against the green background. It is highlighted in white.
Northwoods League
In the Northwoods League logo, a spruce tree replaces half of the right side of the letter “N.” The green spruce is formed from five levels of triangles and trapezoids. It proudly towers above the rest of the glyph, extending beyond its borders. The letter is large, massive, and bold. To its left is a baseball. It is depicted in flight, as shown by the curvilinear trace along its entire trajectory. Below it, the sports league name appears in italics. Each sign is colored green and surrounded by a very thin red stripe.
Mulberry
The tree in the Mulberry logo is minimalistic and small, yet it remains a key element of the identity. Its trunk is sharp and triangular. The leaves look like diamond-shaped figures, chaotically arranged on a white background. They are not connected and are spaced apart. The brand name is much larger than the graphic. It is typed in thin black letters, and the wood is colored brown. The inscription’s font is chopped.
XXXTentacion
The XXXTentacion logo is a custom symbol representing the rapper. Its key element is a lone, leafless, black tree, slightly curved to the right. The crown and trunk’s natural appearance suggest the image is based on a real tree. Below the tree are three X’s, drawn with broad, brush-like strokes. The tree symbolizes the rapper’s worldview and his personal and creative growth.
Sunshine State Conference
The Sunshine State Conference logo resembles a Band-Aid with a single palm tree. The tree is placed diagonally, dividing the space into three differently colored sections: dark blue (sky), yellow (sand), and blue (ocean). The bottom dividing line represents the horizon with the sun, but originates from the tree. At the top of the logo, the sports organization’s name appears in three lines, with the second word emphasized by two lines on either side. The emblem’s overall shape suggests it is modeled after a coat of arms.
Sproutl
The Sproutl logo features a sprout, symbolizing growth and aligning with the online store’s name and selection of seeds, plants, and related products. The icon shows two large leaves on a short stem. To the right of the sprout, the store’s name appears in a stylized font with flowing lines. Most letters have sharp ends, except the “o” and “l”: the “o” is rounded, and the “l” is a vertical rectangle. The font is lowercase and continuous, with elegant extensions but no traditional serifs.
Somersby
The cider producer chose the right tree, the apple tree, because it produces its products from its fruit. Thus, the Somersby logo represents a deciduous tree. It has a very spreading crown, with several branches. There are no single leaves, only large green elements, “twisted” in confident strokes. The apple tree’s trunk emerges from an arc-shaped line that covers the brand name from “O” to “B.” The first and the last letters are located outside its frame. The emblem uses several shades of green, giving the image a dynamic feel.
Northwest Conference
The tree in the Northwest Conference emblem is pyramidal. It sits atop a snow-covered mountain, next to a small pond. It is impossible to determine which season the picture depicts because it is a mountain landscape. However, the tree can be identified by its crown shape: it is a spruce. Conifers are evergreen plants with needles instead of leaves that do not fall off every season, so the emblem can be depicted at any time of year. The sports organization is abbreviated as “NWC.” The inscription is in square, serifed letters. The graphite-colored glyphs contrast well with the green-and-white landscape.
Placerville
Placerville’s logo is highly artistic, resembling a miniature story painting. It depicts a prospector washing gold grains of sand in a river. Behind him is a tall pine tree. It is so large that it doesn’t fit entirely in the emblem: only a fragment of the trunk and the lower left branch are visible. A man in a red shirt and blue pants squats by the water, holding a bowl. The white cloud behind his back slightly resembles his silhouette. The colors are bright and eye-catching. A thin yellow ring encloses the center, with the city’s name inside. The edge features a twisted-rope frame. The inscription is written in Old English letters.
Allspring
The Allspring logo consists of two parts: the name and the personalized badge. It depicts a stylized fir tree. It comprises two triangular white segments without frames that protrude beyond the square and merge with the surrounding space. This structure aligns perfectly with the concept of a financial investment company: expanding the client base and providing comprehensive consumer support. On the right, there is the name. It is in bold sans-serif letters.
Boca Raton Bowl
Boca Raton Bowl’s sports organization logo is shaped like a rugby ball. It is horizontal and includes the name, the Web domain, and two palm trees on either side. The trees are black, with wide leaves at the top. The trunk is only partially visible. Three lines of inscriptions are centered. A smiley face is used at the top instead of a dot above the letter “i.” The logo is outlined with a thin black line. It is colored yellow, blue, and red.
MicronPC.com Bowl
This soccer team’s emblem is peculiar and doesn’t resemble a sports theme. A closer look reveals that the MicronPC.com Bowl emblem features an oval ball. It is camouflaged at the center, set against an emerald-and-black striped background, and wrapped in a wide red ribbon with twisted ends. The club’s name is written on it. Above it, two large palm trees with spreading leaves stand. The cone-shaped trunks are brown, with black strokes imitating rough bark. Here, the plants indicate the team’s administrative and geographical affiliations. The sun peeking between them, a large, warm yellow orb, reinforces this.
International Paper
International Paper, an international paper company, has used this emblem since its founding. It has a practical, austere, and businesslike character that reflects its line of business. The hardwood tree is encoded in a ring between the first and second parts of the name. It depicts a triangular figure with half of its lower segment missing. Instead, a straight strip stretches downward, denoting the trunk. Spruce or larch is drawn in bold black lines. The emblem directly indicates that the brand is associated with wood.
Athletic Bilbao
Athletic Bilbao’s emblem (a soccer club) is a three-pointed shield. A diagonal stripe divides the center in two. The upper part features a tree. It has a high trunk and black branches. The crown is green and round, with two sand-colored elements protruding on the sides. Under the tree, two dogs walk left, toward the bridge and the castle. Below is a fragment of a red-and-white striped flag. The white frame contains the sports team’s name, rendered in a grotesque style.
Terraria
The tree shown in the Terraria logo is pixelated, as is the green lawn next to it, which features the company name. It looks like the passages made by underground animals. The tree perfectly echoes the lawn, as it is colored brown (trunk) and green (crown with foliage). Below are two processes: they visually balance the composition.
Miami Beach Bowl
The original Miami Beach Bowl logo looks very progressive. Trees play an important role: they form the gate for playing American soccer. The ball is located between the green palm trees. Below it, wavy lines taper to the bottom. A thin blue band surrounds all these elements, outlining each object. On the right, the sports club’s name appears. It occupies three lines, is set in a simple sans-serif font, in capital letters, large, and strictly vertical. The background is light beige.
Treetops Adventure
The tree in the Treetops Adventure logo has a spear-shaped form because it belongs to the conifer family, which typically has this crown shape. It can be either spruce or larch, both of which are widespread across North America. Because it is unusual, the icon resembles a cursor on a computer display. This association comes not only from its external similarity but also from its unusual orange color. The tree trunk is massive, though not tall. Immediately below it, the crown begins, slightly curved on both sides. To the right of the corporate symbol is the company name. It is written in a thin lowercase font (except for the first letters).
Oregon State University
The logo of Oregon State University is based on urban heraldry and historical and geographical symbols. It lacks a central element; instead, this role is spread across all the details. These include a tall tree, a beaver, and three mountain peaks. They are harmoniously combined with an open book, stars, sun, and waves. A heart-shaped shield serves as the background. The inner surface is painted black and includes all the components listed above. They are white, providing excellent contrast. The university’s name is on the right. The “Oregon State” inscription is red, and the “University” is black.
American Forest
The American Forests logo is predictably shaped like a woody plant. Judging by the trunk’s height, the crown’s shape, and the branches’ length, it is a spruce tree. It is a four-level structure consisting of lines of equal thickness. The tree has no bottom. The top is also absent: an even horizontal cut is in place. The left side of the spruce legs is short; the right side is long. The spaces between the dark green stripes are painted in bright colors: emerald, yellow, and light green. They give the emblem a unique, attractive look. The inscription is divided into two lines. This is the name of the organization associated with forestry in the United States. It uses a classic uppercase font. The letters are grotesque, rounded, and bold.
Bahamas Bowl
The Bahamas Bowl sports logo also features two trees. Two large palm trees lean toward the center. They have a light brown trunk and broad green leaves. They stand on a blue-and-yellow banner that reads “Bahamas.” The other half of the club’s name appears below, partially covered by an oval ball. The emblem itself is also oval, but with cut-off dots on the sides.
Southern California Intercollegiate Athletic Conference
The Southern California Intercollegiate Athletic Conference emblem features eight trees. They are straight palm trees that seem to line the freeway. Between them, a half-disc of the sun is visible on the horizon. In the background, part of the sports organization’s name appears in black letters. In the center is the abbreviation “SCIAC.” It is colored in blue. The rest of the name appears below it. The trees vary in size: the palm trees in the foreground are tall, while those in the background are low.
Four Seasons
The tree in the Four Seasons logo conveys the essence of the international hotel chain. Visually, it is divided into four segments representing the seasons. Many leafy branches are in summer, with a few leaves in fall and spring, and leafless branches in winter. They demonstrate the hotel’s busyness. The tree is unicolored, drawn with even solid lines. The company’s name is located underneath it.
Carquest Bowl
The Carquest Bowl logo highlights the appeal of Florida’s coast. First, a green palm tree indicates a tropical climate. Second, the blue waves speak of the appeal of vacationing by the water. Third, the yellow sun shows how warm and bright the surroundings are. The heraldic sign with the intercollegiate soccer game’s name is central. This element uses simple red-and-blue geometric shapes.
Southampton
The Southampton logo is based on a classic coat of arms. The bright heraldry is combined with sports elements, elevated to the highest degree of reverence. This is evident in the soccer ball against the background of the fans’ striped scarves: a yellow ring, like a halo, is drawn above it. The shield is divided into two parts by wavy stripes. On a white background, the upper part shows a low tree with a wide crown and a massive trunk, and the lower part shows a flower with five petals. Thin sepal segments appear between them. The middle is colored yellow; the background is red. At the very bottom, a wide arc displays the club’s name.
Linktree
Of course, social networks can’t do without a tree, so the Linktree logo features three schematic trees. Two sit side by side, colored mint and emerald, and the third sits between them, visible in negative space. It is located at the point of intersection of the first two plants. Its color is white. The trees are pyramidal, with short, thick trunks, which makes all three elements look like computer mouse cursors. The online platform’s name is typed in black lowercase letters to their right.
Cure Bowl
The square shield in the Cure Bowl logo is colored pink. All other elements, including the tree, are black. This combination creates strong contrast despite the unusual main shade, since pink heraldry is rare. The palm tree, by contrast, is not. Visual cues are traditional for identifying sports themes. There are two trees. They are painted in black and located at the composition’s lowest point. These elements not only indicate the organization’s geographical origin but also balance the emblem’s colors, ensuring they are harmoniously distributed on the pink background.
Westvleteren
The Belgian brewing company Westvleteren chose a heraldic emblem because it has used one since the 1830s. The tree takes up 2/3 of the classic shield. It is completely green, even the trunk. The remaining part, 1/3, is reserved for two crossed keys. In the first case, the background is white; in the second, it is green. A dark gray band along the contour surrounds the coat of arms. The same color at the top is used to draw a curl with three spikes, and the company’s name is written in it. It is an inverted arc and is located under the shield. To its right and left are Gothic-style inscriptions.
Aloha Bowl
The Aloha Bowl emblem consists of two parts. The first is an island with two palm trees, surrounded by a 4-color rainbow. The second is the sporting event’s name, written in calligraphic handwriting. Both the top and bottom are semicircles. The trees’ green foliage harmoniously blends with bright colors, including green. At the bottom, an inverted arch holds the word “Hawaii” in white. That is, the island is labeled above. Here, the palm trees show a traditional tropical landscape.
Bradesco
The tree in the Bradesco logo is abstract. It consists of two crescent-shaped lines that intersect at different heights, forming a lush crown. Two thick, short strips form a trunk with a diagonal cut, giving the logo a dynamic feel as if the tree were mobile and its branches were moving. The letters “b” and “d” have the same oblique cuts. All the letters in the inscription are lowercase. The logo is made in one shade of red.
Capital One Bowl
The palm tree on the Capital One Bowl logo conveys a sense of lightness and fun, fitting for the Florida coastline where the soccer tournament is being held. The tree is large and dark green, with a shade at the base. Next to it, an oval ball with a string is drawn. In the background is a flat ribbon with twisted ends. The name of the sports competition is written on it. All elements are placed in a yellow circle with a blue border. The letters are white and decorated in different styles.
Hillsboro Hops
The Hillsboro Hops team uses a hop cone as its emblem. It chose its name in honor of the Oregon brewery. In addition, the term is incorporated into the baseball theme. The emblem features six trees. They signify the area to which the club belongs, as spruce trees grow extensively around Mount Hood, which is also featured in the emblem. They have a pico-shaped structure and are green and blue.
SPAR
The German restaurant chain features a simple design. The SPAR logo features a flat symbol and the brand name. It is striking because it features a white circle with a green border that transitions into a tree at the bottom. It depicts a single spruce tree as a triangle on a short stem. Next to it is the store’s name, which contrasts sharply with the drawing on the left, where the lettering is placed within a red rectangle.
Fort Myers Miracle
The Fort Myers Miracle baseball team has a palm tree logo. It reminds us of the club’s roots and where it originated. The tree is depicted in green and beige. The leaves are painted first, and the trunk is painted second. It is wide and powerful, fitting perfectly into the contours of the curved “M.” The leaves are above the letter. Next comes the ball, which replaces the dot on the “i.” Below the title is a picture of the coast and the ocean with a white yacht in the distance. The emblem is oval and horizontally oriented. It also has a red border.
Saudi Arabian Airlines
The Saudi Arabian Airlines logo is designed in an oriental style. Sabers, palm trees, and gold throughout speak to the carrier’s prestige and its association with a historically important, warm region. The name is typed in Arabic script, and a font resembling it is used. All glyphs are colored ultramarine. The English letters are capitalized, chopped, and bold. The tree is large, so its crown forms the upper part of the symbolic circle. The flat, straight trunk represents the company’s stability.
Citrus Bowl
The Citrus Bowl logo conveys its name. Although the event is held in Florida, the emblem does not feature a palm tree; instead, it depicts a deciduous tree with a short trunk. The crown is mint and dark green, with a perfect display of citrus yellow and orange. Above the tree, the name appears in a semicircle, and below, on a blue background, the contest sponsor appears. Symbolically, the background smoothly transitions into the trunk: the tree absorbs juices from it, and useful fruits grow.
Colorado
The tree in the Colorado logo demonstrates the state’s potential as one of the most scenic in the US. The company chose a tall spruce tree to represent this. It is dark green, pyramidal, and consists of three sections. The region’s vegetative power is so great that the designers depicted a tree as tall as the capital letter “C.” This is an abbreviated version of the state’s name. The icon is half blue and half red; where the two colors intersect, it is purple. In addition, the glyph’s color smoothly transitions into a diagonal line of mountains visible against the yellow sun. A thin black stripe separates the graphic and text parts.
Planted
Naturally, the Planted logo features a tree. It replaces the letter “T” in the company name, which is the emblem. Other elements are absent. The green word is written in lowercase. The only exception is the first character, which is capitalized. Glyphs are vertical and streamlined, with smooth transitions. The spruce also has a rounded form: its branches aren’t traditionally sharp but drop-shaped. The emblem is fully green, evoking unity with nature.
Cigna
Cigna has a conceptual emblem. It conveys confidence, joy, and well-being. With its help, medical and insurance companies promote a happy life. In addition, the tree is abstract: its trunk is formed by two curved lines resembling a man with his arms raised. And the head is a flesh-yellow circle between them. At the top, a spreading crown forms. It consists of green leaves spaced some distance apart. Thus, the fan alternates large and small leaves. Behind the tree, a crescent-shaped horizon holds the organization’s name on the right.
New Holland
The world’s most popular agricultural machinery manufacturer, New Holland, also has a tree in its logo. But it is schematic: yellow branches and blue leaves pointing upward. This structure is universal across all kinds of plants, from fruit trees to grain crops. The icon appears at the top of the line, above the name. At the bottom is the word “Agriculture.” Unlike the first part, this part is in a thin font.