The image of an owl is the best thing you can think of for the visual identity of brands in any field of activity because it symbolizes wisdom and other positive qualities. This nocturnal bird denotes knowledge, erudition, and insight. She is able to see in pitch darkness, so she brings good luck even in the most difficult circumstances.
In addition, her destiny is prosperity and wealth. It is not for nothing that it is considered: where an owl is, there will definitely be a financial rise because it protects money, stores treasures, and guards treasures. The feathered predator is always close to such places. Therefore, its presence on the emblems can activate profits. This nocturnal dweller contributes to the rational use of money and helps the development of intuition.
Industrial companies, financial institutions, sports clubs, TV channels, restaurant chains – everyone can use such a talisman to strengthen their image and gain business acumen and confidence. Let’s take a look at some of the owl logo designs to see which look best helps your business flourish. We have listed them in order of decreasing complexity.
The Owl House
The most multi-structural sign of visual identity with an owl is that of a Disney television series. The Owl House logo consists of several elements: two names (a TV project and its creator), an icon, and a dividing line. They are combined into a complex composition that looks very original, resembling a copper plate. This is facilitated by correctly selected shades of one color palette – from coffee to golden brown. A feathered predator adds fantasy. The forest inhabitant is drawn schematically and is composed of rhombuses, triangles, and curved trapezoids. The owl is located in a vertical oval, replacing the letter “O,” and looks mysterious, as if hiding in a hollow tree. The series’ name is set in a custom font, so it has no analogs. The letters are metallic and shiny, with serifs and shadows along the three-dimensional edges. Instead of “l,” the image of a high stele is used. The “H” has an elongated right leg, from which a small strip extends to the right, emphasizing the rest of the word. At the top is the standard Disney badge made in a handwritten style.
Rice Owls
Designed for the Rice Owls club, the logo features a flying owl. This image brings dynamics and is used justifiably because it adorns the identity of the sports department of Rice University from Texas. All 14 teams (women’s and men’s) perform under this sign. The night predator introduces an element of fear, trying to influence rivals psychologically. Widely spaced wings make the bird large and massive, and sharp claws on the paws make it deadly. She has large eyes, a keen gaze, and a sharp beak. The word “Rice” is harmoniously placed in front: the side letters are higher than the middle ones, so they fit perfectly. To make them look like plumage, the designers added elongated elements with a pointed end to them. In fact, this is such an interpretation of serifs. In its paws, the owl holds a ribbon with the second part of the name – “Owls.” This inscription is two-colored and is made in wide and squat letters. The logo’s color palette consists of white, yellow, and two shades of blue.
Qubo Night Owl
Qubo Night Owl got its logo in 2007 when it was launched on a children’s channel. Since 2021, it is no longer broadcast on television because it is closed. Its emblem was a multi-component composition, which included five elements. At the top was a miniature owl since the program was at night, and it best conveys the dark time of the day and those who do not sleep at night. The bird sat at the end of the “Night Owl” row and stared ahead with wide eyes. The inscription was made in turquoise capital letters with a black border. In the center was a figured element – the corporate emblem of the TV channel. There were small pointed stars in the blue gradient that marked the sky. Below that was the word “Qubo” in thin, geometric font with rounded corners. All glyphs in it were almost the same: “q” and “b” repeated each other especially well. The owl looked like a collage assembled from several figures.
Guildford Owls
The designers created an aggressive logo for Guildford Owls because they are a rugby team, and Australian athletes need a visual element of intimidation. It was first used in the mid-50s of the last century. The emblem is bright and powerful. The key emphasis is on the catchy color (yellow and maroon), the predatory nature of the bird, its insight, and high offensive abilities (the presence of sharp claws and a powerful beak). Feathers are ruffled, which indicates readiness for fierce protection. They look like knife blades. The tail is also fluffed and directed down. The owl looks menacingly ahead. She clutches the letters “W” and “L” in her paws. “O” and “S” are connected to them by sharp serifs at the top. Above the raptor’s head is a dark red rectangle with the word “Guildford” in white capital glyphs.
Kennesaw State Owls
Another owl with outstretched wings took pride of place in the identity of the sports department of Kennesaw State University from Georgia (USA). Moreover, the Kennesaw State Owls club also has an aggressive logo. This is emphasized not only by the formidable appearance of the feathered predator but also by the dark color of the emblem. Feathers similar to knives, black-and-gray colors, an intimidating look, and realistic claws create an inflating atmosphere. A diamond-shaped beak stands out brightly on a white “face.” The bird holds the first word from the name of sports teams in its paws – “Kennesaw.” It is set in capital letters with an enlarged “K” and “W.” The middle line is occupied by a white inscription “State” without serifs. In the bottom row is the last part of the name – “Owls.” It is made with thinly chopped glyphs and has a wide inter-character space.
Temple Owls
The designers made a logo for Temple Owls with a stripped-down owl with only the top of its head visible. The night predator peeks out from behind the name of the sports department, which is owned by Temple University in Pennsylvania and includes 19 teams. The bird has ruffled feathers with points at the ends, round yellow eyes, a large hook-shaped beak, and black and gray edging. As planned by the developers, the lower half of the body is hidden behind a two-level inscription located on a dark background. At the top is the word “Temple.” It is ashy, cursive, printed, with serifs. The second line is occupied by “Owls” with a huge letter “O.” Thanks to the parallel lines, it appears voluminous and three-dimensional, resembling an owl’s eye with a black and white pupil. In addition, she has a sharp protrusion shaped like a feather tip. The glyphs, like the owl, are red. For clarity, they are circled along the edge with a thin white stripe. The text is placed diagonally.
Orem Owlz
A representative of Minor League Baseball called Orem Owlz used the owl logo from 2001 to 2020. This team was stationed in the city of the same name in the US state of Utah. She chose a very rich color spectrum for herself: dark blue, red, and yellow. They were well balanced by white. The bird of prey had a warlike appearance because it held two bats in its clawed paws. They were crossed behind the back and were in line with the wings. The head of a formidable predator looked like a baseball with huge eyes and a massive beak painted on it. Below was the name of the sports club. The first word was in small sans-serif type, the second in large claw serifs. The lower inscription was in the form of a trapezoid.
Florida Atlantic Owls
The sports department of Florida Atlantic University, called Florida Atlantic Owls, has an abbreviated logo. The designers trimmed the owl’s image, leaving only the head and turning the abbreviation “FAU” into part of it. As a result, the emblem consists of a concentrated bird whose gaze exudes severity, anger, and anger. All 18 university teams use it. The eyes are in the form of semi-discs – inverted arches with feather tips. The massive beak looks like a rhombus with rounded corners on the right and left. It is divided into light and dark sides, which makes it voluminous. The head of a nocturnal predator is oval, formed from white, blue, and gray stripes of different widths. At the top is the abbreviated name of the higher education institution. The developers have harmoniously turned it into the forehead and ears of an owl, supplementing the letters with serifs and miniature feathers (wings). Against a discreet background, two red eyebrow lines stand out brightly.
Hooters
The designers proposed an owl logo for fast food chain Hooters because its name fits the concept perfectly. Such a game of the figurative meaning of the word and image allows us to support the idea of outstanding forms of the female body because this brand focuses on it. The fact is that all waitresses working in the company are required to have a magnificent bust. This idea is emphasized in the visual identity with the help of double “OO,” which replaces the bird’s eyes. And she is depicted in full and sits, turning full face to the viewers. The color palette of the plumage is restrained (brown, beige, gray), while the inscription is painted in bright orange. The letters are bubbly, rounded, capital, and sans-serif. The name is at the level of the owl’s head. The background of the icon is plain white space.
Wise Owl Films
A subsidiary of the British company Lime Pictures called Wise Owl Films, the owl logo was adopted at the time of its inception and has been used since then as a memorable sign of personal identity. Its emblem is a curly ribbon stylized as the eyes of a bird of prey with well-recognized brow arches. It consists of two circles of yellow and blue. Below the bottom is the name of the company, divided into two lines. The upper phrase is dark blue; the lower inscription is blue. The letters are tall, bold, and grotesque.
OVO
This is the simplest owl identity. The fashion brand OVO chose a minimalist logo. It shows only a bird in full growth. There are no other elements—outline drawing. The feathered predator stands with its head turned towards the audience. The paws are connected in one continuous line. The bird does not look aggressive.
On the contrary, concentration, attentiveness, and interest are read in her eyes. The eyes and beak are stylized as “OVO,” derived from October’s Very Own. The eyes are “O,” and the beak is “V.” The logo’s main colors are gold and white.
