The motorcycle industry is one of the leading industries in the United States. In the twentieth century, America developed a cult fascination with iron “horses” that replaced cowboys’ usual means of transportation. Despite some lag in developing this type of production, it “started” in the first decade of the last century in the United States. American motorcycles became trendsetters, a trend that continues today. In the United States, models adopted a modern look, which Europe then emulated and, today, even leading Japanese brands. A useful comparison can be made with Chinese motorcycle design, which largely copies the best American models from past years.
What are the US motorcycle brands?
There are many motorcycle manufacturers in the USA, including Indian, Harley-Davidson, Buell, Victory, Zero, West Coast Choppers, Motus, Lightning, Alta, Rokon, Confederate, Alligator, Arch, ATK, Boss Hoss, Cleveland CycleWerks, Curtiss, Fischer, Janus, MotoCzysz, MTT, US Highland, and Z Electric Vehicles.
The motorcycle industry’s development in the United States was shaped by the country’s vast territory and massive population migration in the early 20th century. Two leading American brands initially led the way: Indian and Harley-Davidson. Former racer George Hendy founded the first brand in 1897. Indian began serial production in 1901, using an automatic intake valve. Harley, the 1903 model, won the hearts of car enthusiasts across generations. However, modern production has increasingly been criticized for poor reliability, vibrations, overheating, and high prices.
Indian
Indian was one of the earliest American motorcycle brands, founded by riders George Hendy and Oscar Hedstrom in Medina, Minnesota, USA, in 1897. Like the rest of the world, it began with bicycles. The company began mass production in 1901, when George Hendy assembled his first motorcycle. Applying ideas that had long plagued George Hendy ensured his victory in 1903. The company’s subsequent development ensured it produced a new model each year until 1953. The company underwent years of transitions from one owner to another, culminating in its sale to Harley-Davidson, which led to its closure. But at the beginning of the XXI century, British motorcycle enthusiasts revived the brand, reselling it in 2011 to the famous Polaris Group.
Motorcycles of this brand have preserved the traditions in its emblem for a long time. It reflected the brand’s spirit and style, reinforcing the name itself. The silhouette of a proud, courageous Indian head in a national headdress, with the name inscribed and an explanation beneath it, became the brand’s visual identity. Its image fully and accurately characterized the motorcycles as proud, masculine, and beautiful in their performance. But with modern trends, the logo now features only the word Indian, set in a handmade font, with small lowercase letters beneath it spelling MOTORCYCLE.
Harley-Davidson
In 1903, William S. Harley, Arthur Davidson, Walter Davidson, and William A. Davidson founded the motorcycle brand Harley-Davidson. The company is headquartered in Milwaukee, USA. After winning the battle for the consumer in India thanks to a substantial injection of funds into its advertising campaign, the brand still holds the palm of superiority not only in the United States. Its heavy cruiser models have earned it continued fame. Today, the brand successfully sells its equipment worldwide and has opened additional production facilities in Brazil and India.
A key factor in the brand’s identity is its name. The first emblem appeared in 1909. It has undergone many changes. Today, the brand uses several variations of the Harley-Davidson emblem across different lines of new models, including just the lettering of the main logo, the 1922 Bar and Shield. After being black-and-white, it has now adopted an orange color scheme, making those colors integral to the image elements. At the top is the inscription MOTOR, and at the bottom is CYCLES. The title is in lowercase on the center plate. The figure outlines and the inscription on the shield are orange, while the name is white. The color scheme reflects the brand’s spirit and essence. Orange symbolizes energy, black symbolizes elegance, and white creates contrast, making the graphics easier to see and remember.
Buell
The American motorcycle brand Buell Motorcycle was relatively young. Founded in 1983 in East Troy, Wisconsin, USA, by former Harley-Davidson engineer Eric Buell, it became known by his name. The brand won its first AMA Formula 1 championship on a motorcycle it assembled itself, the RW750. Then, it began producing sport street motorcycles based on Harley-Davidson’s powertrain. In 1993, the latter bought 49% of the brand’s shares. By 1998, Harley owned the brand outright. In 2009, Buell ended its lineup.
The logo, adopted in 2009, featured the traditional silhouette of a Pegasus’s head and wings. Together with the brand name, written in lowercase letters with a rightward slant beneath the horse image, this graphic composition was placed on a black shield. Its rim, text, and horse were all silver-gray. The emblem’s main task was to convey a key brand feature: movement and speed, characteristic of all Buell Motorcycle Company sport models. The pegasus with spread wings and the name’s rightward slant symbolize this. Moreover, the pegasus reinforces this perception, suggesting double speed and acceleration.
Victory
In 1987, in Spirit Lake, Iowa, USA, the world-renowned American Polaris founded a motorcycle manufacturing company, Victory. Having extensive practical experience producing ATVs and snowmobiles, Polaris decided to turn its attention to motorcycles. To make the new direction of production recognizable, the brand adopted a loud name, Victory, the first example of which was the V92C line, presented to the public by Al Unser Jr., two-time Indianapolis champion. The brand focused mainly on touring and cruising models. On January 9, 2017, the brand was closed by an official statement from a Polaris spokesperson.
The last emblem of Victory Motorcycles was an accented letter “V”, the first word of the brand name. Executed in red, it was the center of attention. The full name was printed on the letter’s plate, in black lowercase letters, crossing the “legs” on a silver-gray background. Below, on a black stripe, the word MOTORCYCLES was written in small gray lettering. The main mark had a three-dimensional shape. Its edges were also silver-gray. At the V-shaped point, the word “USA” was written in small font. This variant was the most successful, memorable, and concise of all versions.
Zero
Neil Saiki, a NASA engineer, founded the American motorcycle brand Zero. Founded in 2006 in Santa Cruz, California, the company aimed to develop a new type of motorcycle technology: electric motorcycles powered by proprietary lithium-ion batteries. To meet modern requirements and stand out, the company’s developers and designers pay close attention to the originality of their products’ construction, suspension, and appearance. They provide maximum comfort and convenience for their owners while driving. The models are designed for both rough roads and high-speed driving.
The brand logo reflects the essence of the name. The logo is represented by a sign combining two symbols: Z and 0. The latter represents the name’s numerical value. The original compound is inscribed in the letter Z, where the upper and lower ends correspond to the elements of the numerical value. The diagonal of the letter crosses the free space of the “zero,” simultaneously symbolizing the zigzags of the road or the image of an electric discharge. To the right of the sign is the name in large black lowercase letters, with MOTORCYCLES typed below in a smaller font. The text is aligned with the sign’s height.
West Coast Choppers
Jesse James founded West Coast Choppers (WCC) in Paramount, California, USA, in 1992-93. Daytec and Belt Drive LTD manufactured all important motorcycle components. The main “dignity” of the products was the original biker-style design and the emblem, which, in its visualization, goes back to the totems known as the Iron or Maltese Crosses. The unique, exclusive choppers and iconic emblem apparel formed the basis of a small-scale production run that today numbers only about 200 custom bikes owned by many celebrities.
Its logo reflects its spiritual commitment to the “crusading history” of orders and awards, embodying the strength and courage of its holders. The brand has made individual improvements by fully repeating the Iron Cross silhouette in its logo, a characteristic of the Knights of Malta’s emblem. The inscription, WEST COAST, runs from top to bottom, across the entire interior of the cross. The third word of the brand name, CHOPPER, is in Gothic script from left to right. The cross outline and text are black.
Motus
Innovation Depot programs launched Motus Motorcycles to build motorcycles. Founders Lee Connom and Confederate Motorcycles designer Brian Case unveiled their first sport touring motorcycle in March 2012. In 2013, Motorcyclist magazine named the MST-R the best dream motorcycle in its 2012 Motorcycle of the Year issue. However, after five years, the sponsors funding the production deemed it unprofitable and stopped funding it. In 2018, the brand ceased to exist.
The Motus Motorcycles emblem was a modern version of the design, including a badge that echoed the contours of the sportbike’s front fairing. The left and right fenders, and the name text to the right of the Motus badge, are light gray, symbolically echoing the original motorcycles’ metallic color. The accent was red on the central part of the fairing. The right slant of the name’s lowercase letters created a visual sense of speed.
Lightning
Lightning Motorcycle Corp.’s lithium battery electric technology is gaining more fans worldwide. Former Porsche racer Richard Hatfield founded the company in 2006 in San Carlos, California. Two years later, the company developed an electric model for public services, police, rescue workers, border guards, and the armed forces.
The brand’s emblem resembles a modern motorcycle shield or fairing. Executed in a gray-black gradient with a gray border, the emblem features a central accent group depicting road markings receding into the distance, framed on both sides by symbolic lightning images. Executed in yellow, they effectively attract attention. Above the composition is a white-and-gray inscription of the brand name. Above them, completing the composition, a stylized yellow turn indicator repeats the shape of the shield’s upper contour.
Alta
Alta Motors, an idea from Silicon Valley, became the basis of a small business producing electric motorcycles. In the two years since its founding, the brand has attracted the attention of even Tesla’s co-founders and raised $17 million from various investors. Mark Feinstein created it. The main production know-how was the batteries used in its design. The Brisbane plant produced all electronic components and battery cases, while the company bought the rest of its products from other manufacturers. However, the end of 2018 proved difficult, and the brand announced the suspension of production.
Two models, Redshift SM and Redshift MX, featured a bright, memorable yellow emblem that was laconic and simple. It was the company name in text, a graphic design that ensured the product’s recognizability. All the letters in the name are lowercase and slant to the right, symbolizing movement and speed. Below the first two letters, Alta was a wide strip with a beveled left edge that continued the letter “A.” Along the right edge of the band, a second word, Motors, was written in smaller type, ending on the right border of the first word.
Rokon
Rokon is an American motorcycle manufacturer based in Rochester, New Hampshire, United States, with a history dating back to 1958. Its founder, Orla Larsen of Vermont, organized a business to manufacture and sell two-wheeled motorcycles, the brainchild of Charlie Phenom. In 1964, he moved to New Hampshire to expand production of the then-acquired Trail-Breaker motorcycle. Today, the brand is known for manufacturing four-wheel-drive two-wheel ATVs.
The latest evolution of the company’s visual style has provided a new logo that is simple and concise, in keeping with current trends. The brand name became the logo, and the font was designed as the main element to visualize the brand’s features. First, I emphasized the letters’ symmetry with a white stripe running through the center of the text. To boost memorability, I highlighted all letters in orange. However, symmetry was the most important element in developing an individual style. Two letters, “O,” like two wheels, carry the main visual load, “dragging” the whole composition behind them.
Confederate
Being a lawyer, Matthew Chambers had a passionate love for motorcycles. That passion outweighed his private practice, which he sold to pursue his dream, and he founded Confederate in 1991 in Baton Rouge, Louisiana. In 1993, the company moved to New Orleans, Louisiana, and the manufacturing facility was in Birmingham. Production focused on customizing unique designs and delivering outstanding examples directly to customers. Today, Tom Cruise, David Beckham, Brad Pitt, John Travolta, Nicolas Cage, and King Abdullah II of Jordan own such exclusive cars. In 2007, the company was rebranded as Curtiss Motorcycles. On March 29, 2018, Combat Motors LLC acquired the brand and design rights.
The company designed a corresponding logo that aligned with the task and used a modern, techno style. The modern and original logo design effectively reflects the characteristics of the brand’s products. The logo is a text graphic composed of the company name. The word “Confederate,” in capital letters in a techno style, conveys visual information about the design features of the brand’s motorcycles. Its rightward slant commonly conveys motion and speed. The connected letters symbolize the close relationship between the manufacturer and the customer, from the moment the order is placed to its delivery to the owner. The underline emphasizes the first word, and the straight, lowercase lettering of MOTORCYCLES below the line makes the logo’s essence easier to understand, creating the necessary visual impression.
Alligator
Dan Gurney, the only rider to win multiple racing championships, created a unique vehicle, the Gurney Alligator. What set it apart from all motorcycles past and present was its unique design and fit. Built in a Santa Ana, California workshop, its exterior design echoed Gottlieb Daimler’s 1886 prototype. During development, the 1976 base model evolved into the A-1 model, which Gurney completed in 1980 and called the “Grandpa Alligator.” The motorcycle’s elongated body, low, squat stance, and homage to North American nature contributed to this evolution. In 2002, the brand announced plans for a new model called Instigator, whose production had not yet begun.
In addition to its unique appearance, the Alligator was distinguished by its emblem: a shield with black inside. In the upper part of the shield, there was a blue stripe, the color of the U.S. flag, with five white stars. Below it, repeating the shield’s contours and imitating the red stripes of the national flag, are three letters: AAR. Modern copies of the Alligator use an updated text emblem on the fuel tanks, with an inscription at the top: “Dan Gurney” (the developer’s name). Below is the company inscription in handwritten script and a copy of the manufacturer’s inscription. Thus, the new emblem honored the brand’s engineering genius and history.
Arch
Arch Motorcycle Company, LLC is one of the unique American motorcycle companies in the United States (Hawthorne, California). Its founders are Gard Hollinger, an auto-motorcycle shop owner, and Hollywood star Keanu Reeves. The two geniuses met in 2007. It wasn’t until 2011 that the idea of creating its motorcycle brand, Arch Motorcycle Company, LLC, bore fruit. After Hollinger shared his vision of a two-wheeled Porsche 911, Reeves offered funding. Inspired by his own Harley, the Arch founder built a prototype, which led to the release of the first KRGT-1 in 2014. In 2017, 3 more models were added.
Today, this new “techno-film” brand is easily recognizable by its emblem, represented by the brand name and a graphic icon. The latter is a silhouette of a racer leaning to the side while turning, set against a gray arch and a highlighted, stylized Kickstarter image. To the right of the sign, the brand name Arch is printed in white lowercase letters on a wide red plate, whose left edge mirrors the sign’s curves. The plate’s height matches the sign’s height. Along its full length, underneath, is the phrase “Motorcycle Company,” the second part of the company name.
ATK
In 1980, ATK began operations in the United States. Grand Prix gold medalist Horst Leitner founded it after moving from Austria to the U.S. that year. After receiving his first order and funding from the Austrian company Puch in 1985, Leitner named the company after the device he patented that year, the ATK, and began production of his first motorcycle. After he left, the dealer network bought back 1987 Can-Am models, giving ATK direct orders and financing throughout North America. In the early 2000s, the company added ATK production and expanded by buying smaller bankrupt companies and merging with a Korean manufacturer.
After its first release, ATK motorcycles, characterized by high reliability, safety, and distinctive design, became known for an emblem recognizable to all. Simple, concise, and meeting modern requirements, the emblem was an oval in negative space, with the brand name inscribed in lowercase letters with the traditional right slope. To boost recognition and recall, each letter was assigned a color: red, white, or dark purple. Across different logo variants, both the white letter T and its black analog appear.
Boss Hoss
Among American motorcycle manufacturers, Boss Hoss from Dyersburg, Tennessee (USA), stood out for models with multi-cylinder and multi-diesel engines. The motorcycles were characterized by their large size and visual sense of power and strength. Monte Varna created his first model in 1990 by installing a Muscle car engine into a motorcycle frame. After proper treatment, motorcycle enthusiasts recognized the technique; today, thanks to Boss Hoss, there are 20 model lines of these monsters and tricycles. The brand’s products are exclusive.
The brand’s recognizability is not only due to the unique shape of its motorcycles. Thanks to its brevity and simple execution, the modern emblem makes it easy to remember and recognize any manufacturer’s series. The small rectangular nameplate, mounted on the motorcycle’s body, bears only the company name in a traditional lowercase, gradient steel-gray font. The letters rest on a stylized plinth bearing the inscription “Motorcycles” in small font. The emblem conveys massiveness and reliability, which are characteristic of all motorcycle brand products.
Cleveland CycleWerks
Cleveland CycleWerks is a privately owned small motorcycle company that designs and manufactures motorcycles in Cleveland, Ohio. Its production collection features café racers, bobbers, and retro-style motorcycles. Founded by Scott Colosimo, Jarrod Strang, and Curtis Ray in 2009, the company struggled to find local manufacturers for needed parts at affordable prices and ultimately contracted with manufacturers in China. Inexpensive, easy to repair, customize, and maintain, the brand’s stylish motorcycles have become a favorite among non-professionals.
The company’s logo shows a certain adherence to the emblems of classic European brands. This is confirmed by the shield in the background with a black-and-white outline and a “lemon” filling the interior space, and a stylized silhouette of an eagle with outstretched wings in front of the shield. Such elements symbolize the assurance of equipment protection and safety, as well as the opportunity to experience a sense of flight with quality equipment from a proud brand. The inside of the eagle is white or black and filled with the brand name. The brand’s founding date, 2009, is placed in the tail area. The name is in lowercase letters, such as Amboy Black by Parkinson.
Curtiss
Curtiss Motorcycles is the new name of the established luxury motorcycle brand Confederate. The brand shifted focus to producing exotic electric street bikes, prompting the renaming, which Matt Chambers, founder, announced in 2017. Together with Zero Motorcycles, the revitalized Curtiss Motorcycles, now under a new name, planned to start production of the Hercules model at the company’s production facilities. The new name honors pilot and motorcyclist Glenn Curtiss.
The company’s new logo consists only of the graphically rendered company name. The company chose Font Diner’s Automatic lowercase font as the basis. Its graphics best reflect the spirit and principles of the company’s new strategy and corporate style. All letters have acquired smooth, round, wheel-like characteristics. The last two rounded letters, “CC,” harmonize with the first “C,” creating visual unity. Their diagonals recall the original design of the brand’s motorcycle wheels, adding a modern “techno” effect.
Fischer
Fischer Motor Company produced the MRX 650, the most significant new American motorcycle of 2006. The sportbike company, founded in Maryland by Daniel Fischer, a famous motorcycle racer of the 1990s, formed the basis for his designs. He created a subsidiary design company, EADS (Airbus), and invited Harley-Davidson and Michael Jordan Motorsports to contract with it. Components were ordered from American factories. Fisher’s working concept was to adjust and refine existing designs. In 2012, the strategy shifted, and production stopped.
The brand designed its logo to reflect the company’s and its founder’s names. The mark, in the form of two letters, “F,” facing “back” to each other, created a visual perception of the shape of the motorcycle fairing. Executed in two corporate colors, blue and red, it features evenly beveled edges that meet at the center, forming a sharp lower corner and creating the perception of the composition as a fairing. Depending on its placement, the emblem could have a yellow line in the background and the brand name in black, slanted lowercase, underneath.
Janus
In 2012, a new motorcycle manufacturer debuted in Indiana, United States, combining modern technology with 1920s style. The Janus Motorcycles brand introduced the Halcyon 50 moped, with serial production beginning in 2013. The company’s founders, Devin Biek and Richard Worsham, both fans of vintage motorcycles, decided to create a unique symbiosis of past and present. Devin Biek owns a tuning company, which allowed him to apply his expertise in a new direction. The neoclassical variant proved promising. It appealed not only to collectors but also to retro lovers.
The company’s emblem is a sign made of two letters, “J,” the first letter of the name, facing each other. They create a visual shape in the form of the letter “M” – a symbol of the type of equipment produced. A laurel wreath frames this group, symbolizing the strategy’s greatness and the realized idea’s victory. To the right of the sign, the name appears in a large font, with the word Motorcycles in smaller type above the line separating it from the even smaller inscription GOSHEN INDIANA. The entire design uses a single monochrome color scheme. Depending on the logo’s placement, its composition can be black or white.
MotoCzysz
In 2009, professional American motorcycle racer and engineer Michael Czysz founded a zero-emission racing car company based in Portland, Oregon, and named it MotoCzysz. That same year, it teamed up with Bajaj Auto to create eco-friendly motorcycles, presumably hybrids. Joining Remy Electric Motors LLC allowed it to design and build electric drives for ATVs. In 2013, an electric TT Zero Race motorcycle driven by Michael Rutter won the TT race.
Like the machinery, its emblem is characterized by originality and impeccable design. The black-and-white rounded rectangle has a black finish. Inside, the number 1 is painted in white, a tribute to the C1 engine prototype and the first electric motorcycle, the E1pc. At the same time, the figure signifies both the leaders who developed this technology and the demonstration of continued success. In the figure on the right, a white stripe breaks the rectangle. This symbolizes removing restrictions and taking a direct path to the goal, bypassing the dead end of harmful environmental technologies.
MTT
Marine Turbine Technologies (MTT) is an American company that made history in the domestic bridge-building industry by developing a unique motorcycle model, the Y2K Turbine Superbike. The Franklin, LA-based company develops turbines for marine and river vessels, as well as fire suppression systems. The brand created a motorcycle equipped with a gas turbine engine based on its developments. The technique has not entered serial production and is assembled by hand to order for specific applications. The brand presents models with turbojet and turboshaft engines. A key feature of these engines is their ability to run on different fuel types, including aviation fuel, kerosene, gasoline, diesel, and biofuel.
The brand chose a combined variant for its emblem, partially embodying both the main production and the new branch. The emblem abbreviates the name MTT, set in lowercase letters with a slight rightward slant, in bright scarlet. It sits against a wheel background, with the core suggested by spokes and turbine blades. The entire badge is bright yellow, while the wheel cover is gradient blue. The wheel’s shape conveys the momentum of high-speed travel, shown by its circumference shifting into a right-sloping oval.
US Highland
Oklahoma is the birthplace of US Highland, an American motorcycle brand. Its founder, Mats Malmberg, died in 2010 in a plane crash along with two other executives. After that, the company was reorganized into a holding company under UHLN (OTCBB) (US Highlands Inc). The brand’s main products were motorcycles built to individual customer specifications. The products were prefabricated modular units. The plan was to build a dealer network and produce electric motorcycles, with the engine installed in the front wheel hub.
For its emblem, the brand chose an original sign design: an inverted shield inscribed within an inverted equilateral triangle. For the base, only the contours of the figures connected at the intersection were used, rendered in white. The inner space of the resulting single figure is filled in black. In the center, repeating the shield shape, yellow contours suggest a motorcycle fairing, with a stylized red arrow at its center. To the left and right of the sign, a yellow ribbon symbolizing the road’s zigzag is depicted symmetrically. The brand name, US Highland, sits near the center of the white foreground.
Z Electric Vehicles
One of the leading manufacturers of “green” vehicles is Z Electric Vehicle Corporation (ZEV), based in Morgantown, West Virginia. It assembles its electric scooters in the United States and China. PZEV operates production facilities in the United States, Australia, and Vietnam. Today, ZEV scooters stand out as the fastest and most powerful among commercially produced small-class electric vehicles. They offer a wide range of travel options. Founded in 2006 by Darus Zerbach Jr., the brand offers 19 electric scooter models and has also developed a line of sporty electric motorcycles, MS.
The company logo reflects modern technology, creativity, and a deep understanding of current trends. The logo is simple and laconic. Its accent element is the abbreviation ZEV, set in lowercase with strict spacing between letters, which enhances visual perception, readability, and memorability. The clarity of each letter, rendered in the same color, supports a strong perception of the motorcycle’s surface on printed materials or digital media. To the right of the header, the text highlights an important scooter feature: ELECTRIC. The small font, aligned lower than the main font, does not interfere with the perception of the logo as a single, harmoniously created composition.
FAQ
What is the largest motorcycle company in the US?
Harley-Davidson, Inc., is the largest motorcycle manufacturer in the United States. Founded in 1903 and headquartered in Milwaukee, Wisconsin, the brand offers a diverse line of motorcycles, including sport bikes and cruisers. The company posted revenue of $5.76 billion in 2022, demonstrating its important role in the American motorcycle market. Harley-Davidson, traded under the ticker NYSE: HOG, has a long-standing reputation for producing high-quality, well-engineered motorcycles that appeal to riders in the United States and worldwide.
What motorbikes are made in the USA?
Many motorcycle brands manufacture their motorcycles in the United States. Among the most famous are Harley-Davidson and Indian Motorcycles. Harley-Davidson has a long history and broad appeal, while Indian combines traditional design with modern technology.
Other well-known manufacturers include Kawasaki and Yamaha. Although these brands originated in Japan, they assemble some models in the United States to better serve the American market.
The US is home to several innovative companies specializing in advanced technologies. Arcimoto and ARCH Motorcycles, co-founded by actor Keanu Reeves, are making waves in the industry. Boss Hoss impresses with its powerful V8 engines, while Curtiss Motorcycles, Lightning Motorcycles, and Zero Motorcycles lead the electric bike segment.
What is the most popular motorcycle brand in America?
In 2021, Harley-Davidson was the most popular motorcycle brand in the United States, with the largest market share. The brand is a staple of American motorcycle culture, known for its unique designs and rich history.
Honda, a respected Japanese brand, is the second most popular in the United States and is famous for its reliable motorcycles and diverse models. Yamaha, also from Japan, ranks third and is renowned for its high-performance, innovative motorcycles. Kawasaki ranks fourth and is known for its sport bikes and reliable engines.
Which bikes are mostly used in the USA?
In the United States, Harley-Davidson is the favorite motorcycle brand among riders. Based in Milwaukee, this iconic brand is known for its unique style and deep heritage, making it an icon of American motorcycle culture. The motorcycles are popular for their classic designs and powerful performance, appealing to the adventurous spirit of American riders.
How many motorcycle manufacturers are in the US?
The United States has dozens of motorcycle manufacturers, from large companies to small custom shops. Brands like Harley-Davidson and Indian Motorcycles are well known for their high-quality, popular motorcycles that have received international recognition. Beyond these big players, many smaller shops specialize in custom motorcycles. These workshops cater to customers by creating unique bikes tailored to individual styles and preferences.