MyHealth RCSI carried out a brand relaunch to expand its audience and position itself as an information source that feels close to people without professional training. The London-based studio Anatomy delivered the project. The work addressed the entire system of visual and verbal interaction with the audience rather than being limited to a redesign of a single mark.
The previous MyHealth logo reflected a common issue among university programs that try to fit into their parent institution’s broader system. The large RCSI mark was combined with the myHealth name without visual balance, resulting in a composition that felt heavy and lacked expression.
The new mark is built on an extremely simple foundation. At the center is an H monogram constructed from basic geometric forms, circles, and straight lines. Next to it are the three name words, which support the symbol’s structure and reinforce its logic. The image feels light, without visual noise or excessive detail, creating a sense of order and clarity.
A key feature of the updated style is the variety of monogram options. Geometric combinations derived from the letter H’s shape reflect different aspects of health and emphasize its multi-layered nature. The constructions remain simple and easy to use. They work on printed materials, events, and presentations. The elements form clean grids and are used to frame images and text blocks, or as background structures.
The communication language moved away from complex medical terminology. The tone became direct and understandable, oriented toward everyday human experience. The main goal is to deliver information in a personal, nonjudgmental way, without distance or pressure. The idea of making health human became the foundation of the entire system and is designed to build an emotional connection with the audience.
External audiences perceive the updated MyHealth RCSI style as calm. It maintains a serious tone without excessive severity and creates space for a trusting dialogue.
