The NAACP logo symbolizes the organization’s aspiration for equality, justice, and civil rights protection, particularly concerning African Americans and other national minorities in the United States. It emphasizes the significance of balance and equilibrium in society.

NAACP: Brand overview

Founded:February 12, 1909
Founder:W.E.B. Du Bois, Mary White Ovington, Moorfield Storey, Ida B. Wells
Baltimore, Maryland, U.S.
The civil rights organization NAACP was founded in mid-February 1909 in response to the violation of the civil rights of African Americans. Mass riots preceded its emergence: white American crowds burned the homes and shops of black people to drive them out of the cities. In addition, white people lynched blacks for any offenses, and the police did not intervene. Activist Ida Bell Wells-Barnett believed that African Americans were not making enough efforts to protect themselves. She teamed up with a group of like-minded people and created the National Association for the Advancement of Colored People, designed to combat racial discrimination.

Meaning and History

NAACP Logo History

The well-known NAACP logo, which also serves as a seal, features the scales of justice. This is one of the attributes of Lady Justice – a fictional woman embodying order and law. Her image goes back to the ancient Roman goddess Iustitia. Traditionally, it is believed that Lady Justice holds scales in her hand. On one pan are actions, and on the other – consequences. The balance between them guarantees the impartiality and objectivity of the court. This is what the NAACP originally fought for, defending the civil rights of African Americans and trying to protect them from lynching.

What is NAACP?

NAACP stands for the National Association for the Advancement of Colored People. It is one of the oldest civil rights organizations in the United States. It was established in 1909 to achieve equality for all U.S. residents, regardless of their racial background. Its activities include volunteer work, participation in legal proceedings, sponsoring the ACT-SO program, improving medical services, and much more.

1909 – today


The organization’s emblem features a white circle containing significant symbols.

  1. An open book symbolizes knowledge and enlightenment, indicating the importance of education in the fight against racial inequality. Moreover, it demonstrates a commitment to spreading information, awareness, and consciousness development in the civil rights field.
  2. The scales of justice are a symbol of legality and social justice. They remind us of the need to achieve balance and equilibrium in a society where everyone should have equal opportunities.
  3. The inscription “NAACP FOUNDED 1909” testifies that this civil rights organization has long existed and strictly adhered to its principles.

The central circle is placed in a wide blue ring with the yellow text “NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLORED PEOPLE.” The gradient outline gives the logo a volumetric effect.

Font and Colors

NAACP Symbol

The bold sans-serif font used for the organization’s full and abbreviated name is similar to Alte DIN 1451 Mittelschrift Regular by Peter Wiegel or Core Sans D 55 Bold by S-Core. The color scheme is based on dark blue (#002F6C), yellow (#F5CB08), and white.

NAACP Emblem