Nando’s Logo

Nandos LogoNando’s Logo PNG

The designers made the rooster logo for Nando’s because it forms the basis of the restaurant’s menu. The symbol is called Barcelos and has been used in the South African fast food chain’s identity since the beginning. A large heart is drawn in the center of the bird, which symbolizes great love for delicious chicken dishes. The emblem’s color palette is radical but classic – red and black on a white background.

Nando’s: Brand overview

Founded: 1987
Founder: Fernando Duarte and Robert Brozin
Headquarters:
Gauteng, South Africa
Website: nandos.com

Nando’s is an international restaurant chain based in South Africa. She appeared in 1987 in the city of Johannesburg. Its creators are Fernando Duarte and Robert Brozin. The restaurant’s signature dish is grilled chicken seasoned with malagueta pepper. The symbol of fast food is the Barcelos rooster, a common mascot from Portugal. It is directly related to this restaurant because it serves Portuguese-Mozambican cuisine. The total number of outlets today is more than 1200, located in 30 countries worldwide.

The successful career of Nando’s Restaurant naturally began with a love of good food. One day, Mozambican Fernando Duarte and South African Robert Brozin visited Chickenland, where they tried chicken with a special variety of hot peppers. They liked the dish so much that they chipped in and jointly bought the establishment, turning it into a local restaurant. Beginning business people quickly found a name for it: they named it after their son Fernando. Two years later, they already had a real network: three outlets in South Africa and one in Portugal.

Meaning and History

Nandos Logo History

What is Nando’s?

Nando’s is a world-famous African chain restaurant for grilled chicken with hot pepper seasoning. It has existed since 1987 and operates in 30 countries with over 1,200 catering outlets. Its founders are two friends, Fernando Duarte and Robert Brozin. In 1992, the fledgling chain was taken over by Capricorn Ventures International.

In 1992, they sold the business to Capricorn Ventures International. It was she who seriously took up the emblem of fast food restaurants and began to develop her identity. Until that time, friends paid little attention to her, so there were almost no traces of her presence. The new owner kept the old name and used it on corporate signs. By 2022, three variants of the same logo appeared.

1987 – 1991

At the beginning of the work, the diner did not yet have a permanent logo. The sign was finally decided later when the already developed company passed to another owner. And until then, Nando’s logo was not widely known because the founders paid more attention to the menu than the identity.

1991 – 1998

Nandos Logo 1991

After the sale of the restaurant chain, the marketing strategy and advertising intensified. The logo became permanent and adorned all of Nando’s establishments. It was a Portuguese symbol – the Barcelos rooster, depicted in red and black colors. The bird was drawn in a cartoon style with a comb-like tail (they were identical). In the center of the body was a small heart. The feet were black and massive, divided in two by a thin red stripe. The title was at the bottom and was in italics type, imitating rounded handwriting. But the letters in the inscription were not connected.

1998 – 2016

Nandos Logo 1998

Designers diversified the rooster. They gave the body the shape of a heart, reduced the white elements on the head, widened and rounded the beak, removed the vertical line from the legs, and painted white dots on the tail. The artists left the black outline. In addition, green leaves on the sides were added to the name.

2016 – today

Nandos Logo

Now Nando’s logo is similar to the previous one but filled with a new, fresh aesthetic. Compared to the previous version, it is more accurate: clear lines, precise shapes, and no unnecessary details. For example, the elements of the wreath with green branches have disappeared, as has the black border around the white dots on the bird’s tail. But the name now plays a paramount role: it is maximally enlarged so that the proportions are not inferior to the stylized rooster.

Font and Colors

Nandos Emblem

The visual identity of Nando’s is based on the Portuguese cockerel mascot. His nickname is Barcelos. It looks like a folk ceramic toy and is perfect for the concept of a South African chain restaurant. The central part of the bird is a red heart, which symbolizes the love of food. The red color also represents the hot malagueta pepper with which grilled chicken is cooked. It is perfectly conveyed in the drop-shaped apostrophe from the brand name.

Nandos Symbol

The designers opted for an italic style, using a typeface that mimics individual handwriting but with separated letters. This font resembles traditional South African signs and is called Nando’s Hand. It was sourced from DIN Next and designed in collaboration with artist Marks Salimu. The corporate color of the logo is red, which is called PERi Red Pantone.

Nando’s color codes

Fire Engine Red Hex color: #ce1326
RGB: 206 19 38
CMYK: 0 91 82 19
Pantone: PMS 185 C
Black Hex color: #030303
RGB: 3 3 3
CMYK: 0 0 0 99
Pantone: PMS Black 6 C