National Breast Cancer Foundation Logo

National Breast Cancer Foundation LogoNational Breast Cancer Foundation PNG

National Breast Cancer Foundation: Brand overview

Founded: 1991
Founder: Janelle Hail
Headquarters:
United States
Website: nationalbreastcancer.org
Logo downloads:
The National Breast Cancer Foundation is one of the largest American organizations dedicated to the fight against breast cancer. Today, research and various advertising campaigns are regularly conducted based on the represented organization, which aims to draw public attention to this problem. The foundation was founded in 1994 and, during this time, has managed to help both Americans and people who have faced breast cancer outside the United States.

Meaning and History

National Breast Cancer Foundation Logo History

What is National Breast Cancer Foundation?

This is one of the most famous charitable organizations that has been engaged in research aimed at combating cancer for almost 30 years.

The visual recognition of the organization’s logo is at a high level among scientists and people who have encountered this disease. For all the time, two versions of the logo were presented, which differed minimally from each other. Now they are actively used in attracting investors and stimulating further research in this area.

1994 – 2018

National Breast Cancer Foundation Logo 1994-2018

The first version of the logo was presented immediately after founding the fund. It consisted of a three-level word inscription, as well as an emblem, which was located on the left.

A pink ribbon is used as an emblem. She is considered a symbol of women’s health, and therefore, just looking at her, many people associate her with breast diseases.

If we talk about the word inscription, then on the first line is the word “National.” It is somewhat smaller than the rest of the words. On the second line, it says “Breast Cancer,” and on the third, “Foundation.” All words are in the same font. This is a classic bold sans-serif typeface. The style of writing letters is traditional, and therefore we can say that minimalistic and concise details are noticeable at the heart of the logo.

The dark gray color of the name of the organization and the bright pink color of the emblem successfully contrast with each other, making the logo more visible.

2018 – today

National Breast Cancer Foundation Logo

The only redesign made the foundation’s logo more modern and progressive. The word inscription was also made in three lines, but the font was changed to a more elegant one using serifs. Moreover, all lines were now the same size, which directly indicated that they were all elements of a common name. Now only the initial letters were capitalized, and all the rest were made in lower case.

The emblem also became more prominent. It uses a pink gradient. Moreover, it has now become more voluminous and noticeable. In general, the emblem is associated with feminine nature. It is welcoming and friendly and, therefore, should evoke positive emotions in the target audience, even though the organization is directly related to the fight against cancer. After all, it is through the use of bright colors that the organization indicates that everything is possible if you engage in full-fledged research.

Font and Color

National Breast Cancer Foundation Emblem

Both versions of the word inscription had different fonts of the word inscription, although it was located in three lines. The first version used a classic bold sans-serif typeface, which was subsequently replaced with a modern and elegant serif typeface.

National Breast Cancer Foundation Symbol

The color palette consists of pink, dark gray, and white. It is pink in women that should be associated with their health, as well as with the fact that everything can be solved if you take the issue seriously.

National Breast Cancer Foundation color codes

Ruby Hex color: #db2562
RGB: 219 37 98
CMYK: 0 83 55 14
Pantone: PMS 1925 C
Big Dip O’Ruby Hex color: #a20d47
RGB: 162 13 71
CMYK: 0 92 56 36
Pantone: PMS 7636 C
Prussian Blue Hex color: #193656
RGB: 25 54 86
CMYK: 71 37 0 66
Pantone: PMS 540 C