New England Revolution Logo

New England Revolution LogoNew England Revolution Logo PNG

Designers ensured that the New England Revolution logo simultaneously featured patriotic and sports motifs. Such a symbiosis best characterizes a soccer club that wants to pay tribute to its homeland. The expressive, dynamic logo shows that the players will strive for victory, even if they have to fight a very strong opponent.

New England Revolution: Brand overview

Founded:1996
Founder:Robert Kraft
Headquarters:
Greater Boston, New England, U.S.
Website:revolutionsoccer.net

New England Revolution is an American professional soccer club based in the Greater Boston area, competing in Major League Soccer’s (MLS) Eastern Conference. The club is owned by Robert Kraft, an investor who bought the MLS franchise in 1994 and registered it as an LLC in 1995. Since 1998, the club has been part of Kraft Sports Group, a corporate structure of the Kraft Group located in Massachusetts.

It is one of the ten charter clubs of MLS, having played in the league since its inaugural season in 1996. It is named after the American Revolution – the colonial uprising from 1775-1783, where thirteen British colonies won their independence in the northeastern US.

Meaning and History

New England Revolution Logo History

New England Revolution is the most conservative franchise from the debut lineup of Major League Soccer. It is the only one of the ten charter MLS clubs that has retained its original logo and has never undergone rebranding.

The club’s logo indicates its territorial belonging. The emblem replicates the flag of the six New England states: a red field with a pine in the canton. The color scheme – a combination of blue, red, and white – is reflected in the New England Revolution logo, which hasn’t changed since 1996.

1996 – today

New England Revolution Logo 1996-present

The original New England Revolution logo replicates the emblem of the 1994 FIFA World Cup. It features a simplified version of the US flag with five red stripes created with a brushstroke.

What is New England Revolution?

New England Revolution is a professional American soccer team based in Greater Boston. It participates in the Eastern Conference and is a member of MLS, being one of the ten clubs that have been in the league since its inception. The club was founded in 1996 and is named after the American Revolution from 1775 to 1783, as New England contributed significantly to it. The team is owned by Robert Kraft, and its home stadium is Gillette Stadium.

The top left corner of the New England Revolution logo is based on the United States flag, and the six stars are made to look like a soccer ball (similar to the Adidas ball for the UEFA Champions League). These stars represent the six New England states: Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and Connecticut.

Below the American flag is the team’s nickname. The first line is “New England.” The black uppercase letters with large pointed tildes above the word “Revolution” in blue are styled similarly to the red stripes. The font is hand-drawn. All letters are uppercase. Above the letter “N” in “Revolution” is “TM” – the symbol of a registered trademark.

Font and Colors

New England Revolution emblem

The graphic sign of the New England Revolution looks as if it were painted with a brush – quickly and carelessly. But it only seems that the five red horizontal lines are broad strokes. In reality, they are meticulously thought out: designers carefully worked on every detail to achieve perfect proportions.

As a result, the original interpretation of the US flag proved so successful that it was decided not to change it. This version of the logo has existed since 1996 and is still in use. And the six five-pointed stars, like the six states of New England, inspire the team to victories.

Below the five red lines is the name of the northeastern US region where the club is located. Each letter has short and thin serifs. In addition, all the letters “N” have extended lower corners. Such a design does not relate to any existing fonts: it was specially developed for the New England Revolution and is not intended for commercial use.

New England Revolution symbol

The word “Revolution” looks even more unusual. Apparently, it’s hand-drawn – and in the same style as the American flag. The font vaguely resembles Mistral and Chiller but is not an exact copy. The font creates the effect of handwritten text. The handwriting is far from calligraphic, as the letters resemble brush strokes. There is a slight tilt to the right.

The palette of the emblem is limited to three colors: white, blue (#002B5C), and red (#E51938). They match the colors of the modern New England Governors’ Conference (NEGC) flag, if not considering the absence of green. In addition, there’s an evident similarity to the flag of a US state. Here, the shades and their distribution match: the top left corner is white and blue, while the rest is white and red.

New England Revolution color codes

RuddyHex color:#fe002a
RGB:254 0 42
CMYK:0 100 83 0
Pantone:PMS Bright Red C
Dark SapphireHex color:#012760
RGB:1 39 96
CMYK:99 59 0 62
Pantone:PMS 281 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C