New England Revolution Logo

New England Revolution LogoNew England Revolution Logo PNG

The designers ensured that the New England Revolution logo contained both patriotic and sporting motifs simultaneously. Such a symbiosis perfectly characterizes a football club that wants to pay tribute to its native land. The expressive, dynamic logo shows that players will strive to win even if they have to compete with a very strong opponent.

New England Revolution: Brand overview

Founded: 1996
Founder: Robert Kraft
Greater Boston, New England, U.S.

New England Revolution is an American professional soccer club based in the Greater Boston area that competes in Major League Soccer (MLS) in the Eastern Conference of the league. The club is owned by Robert Kraft, an investor who bought the MLS franchise in 1994. He registered it as LLC in 1995. It has housed within Kraft Sports Group, the corporate structure of a holding Kraft Group based in Massachusetts, since 1998.

It is one of the ten charter clubs of MLS, having competed in the league since its inaugural season of 1996. It’s named after the American Revolution – colonial revolt of 1775-1783 when thirteen British colonies won their independence in the north-east USA.

Meaning and History

New England Revolution Logo History

New England Revolution is the most conservative franchise of the debut lineup of Major League. It’s the only one of ten charter clubs of MLS, which kept its original logo and never was rebranded.

The logo of this club points to its territorial belonging. Emblem mirrors the flag of New England’s six states: red cloth with the pine in the canton. The color scheme – a combination of blue, red, and white – is reflected in the New England Revolution logo; it hasn’t changed since 1996.

1996 – today

New England Revolution Logo 1996-present

The original New England Revolution logo mirrors the 1994 FIFA World Cup logo. It depicts the simplified version of the USA flag with five red stripes created with a paintbrush.

What is New England Revolution?

New England Revolution is a professional American soccer team based in Greater Boston. It is also a member of the Eastern Conference and a participant in MLS, being one of the ten charter clubs that have played in the league since its inception. The club was established in 1996 and named in honor of the American Revolution from 1775-1783, as New England made a significant contribution to it. The team is owned by Robert Kraft, and their home stadium is Gillette Stadium.

The upper left corner of the New England Revolution logo was based on the United States flag, with six stars made into a soccer ball (similar to Adidas’ ball for the UEFA Champions League). These stars represent six states of New England: Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and Connecticut.

There is a team nickname under the American flag. The first line is – “New England.” Black uppercase letters have big pointed squiggles on top of the word “Revolution” in blue, designed in the same style as red stripes. Its font is handcrafted. All letters are uppercase. There’s “TM” – a sign of registered trademark – above the letter “N” in the word “Revolution.”

Font and Colors

New England Revolution emblem

The New England Revolution graphic mark looks as if it was painted with a brush – quickly and carelessly. But it only seems that the five red horizontal lines are broad strokes. In fact, they are meticulously thought out: the designers carefully worked out every detail to achieve perfect proportions.

As a result, the original interpretation of the U.S. flag turned out to be so successful that they decided not to change it. This version of the logo has existed since 1996 and is still in use. And the six five-pointed stars, like the six states of New England, inspire the team to victories.

Under the five red lines, the name of the northeastern region of the U.S., where the club is located, is written. Each letter has short and thin serifs. Moreover, all the “N”s have elongated lower corners. Such design does not relate to any of the existing fonts: it was developed specifically for the New England Revolution and is not intended for commercial use.

New England Revolution symbol

The word “Revolution” looks even more unusual. Apparently, it is hand-drawn – and in the same style as the American flag. The font is vaguely reminiscent of Mistral and Chiller, but it is not their exact copy. The font creates the effect of handwritten text. The handwriting is far from calligraphic, as the letters resemble brush strokes. There is a slight tilt to the right.

The palette of the emblem is limited to three colors: white, blue (#002B5C), and red (#E51938). They coincide with the colors of the modern flag of the New England Governors’ Conference (NEGC) if the absence of green is not counted. In addition, there is an obvious similarity with the U.S. state flag. Here, the shades coincide and their distribution: the upper left corner is white-blue, and the rest is white-red.

New England Revolution color codes

Ruddy Hex color: #fe002a
RGB: 254 0 42
CMYK: 0 100 83 0
Pantone: PMS Bright Red C
Dark Sapphire Hex color: #012760
RGB: 1 39 96
CMYK: 99 59 0 62
Pantone: PMS 281 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C