Newcastle Logo

Newcastle LogoNewcastle Logo PNG

The logo of the Newcastle football club is one of the most unusual and beautiful in European football. The emblem is based on the coat of arms of the city of Newcastle upon Tyne, which was founded in the second century AD by the Romans under the name of Pons-Eleyus. Later it was renamed Novum Castellum in the Middle Ages.

Newcastle: Brand overview

Founded: 9 December 1892
Founder: Public Investment Fund, RB Sports & Media, PCP Capital Partners
Newcastle upon Tyne, England
Actually, from the day of its foundation in 1892 and until 1976, Newcastle performed with the coat of arms of the city on its chest. Three towers, depicted on it, symbolized the fortress, founded by Robert Kurtgez, the son of William the Conqueror. For a long time, it was the northernmost fortress of England and served as a defense against the Norman raids. Two sea horses on the sides symbolized the close connection of the city with the sea. And the inscription under the emblem Fortiter Defendit Triumphans also referred to the times of confrontation between the English and Scandinavian tribes.

Meaning and History

Newcastle Logo History

Experiments with the Newcastle logo began in 1969, and in 1976 it was unrecognizably changed for the first time. The updated emblem was round, and also, a magpie appeared there, the reasons for the occurrence of which have not ceased disputes so far. Some say that it was caused by the black and white colors of the club, where the nickname came from. So it was eventually fixed in the logo for a long 12 years. Others say that after the construction of “St. James Park,” the team’s home arena, there were a lot of ravens nesting on its territory, although the stadium was built 12 years before the foundation of the club.

Newcastle came to the modern emblem only in 1988. It was decided to go back to the team’s roots and refine the original coat of arms of Newcastle upon Tyne. Thus, composition artists added a shield, painted black and white stripes, which recalls team shirts. But the turret over the shield remained the same. The royal lion with the flag of St. George symbolizes the exploits of the city, which was attacked several times in the 14th century and besieged by Scots during the civil war. Speaking about two seahorses, they remained on the emblem, but the inscription “brave defenders” was replaced by the club’s name. There was no place on the modern Newcastle logo only for the magpie, but the nickname of the Newcastle players was fixed in people’s minds forever.

The Newcastle United logo inherits the Newcastle upon Tyne’s coat of arms. Since the mid-1970s, it changed three times, but it always showed a connection with the city. The port and castle are important for residents; therefore, both are reflected in club symbols.

What is Newcastle?

Newcastle United – a successful football club that has almost always participated in the Premier League, except for a brief period. It was founded in 1892 and started its legendary rivalry with Sunderland six years later. The main owner of the sports organization is the Public Investment Fund from Saudi Arabia.

1969 – 1976

Newcastle Logo 1969-1976

The debut emblem officially appeared in 1969 during the Inter-Cities Cup Final. The emblem depicts the arms of Newcastle upon Tyne. There are four towers in the center: three – inside the red shield and one – on the knight’s helmet. They represent a Norman castle called New Castle.

Two seahorses symbolize the port. The lion, who holds the flag with the cross of St. George, recalls the city’s exploits during the Civil War. The bottom is decorated with a ribbon with the motto “Fortiter Defendit Triumphans” in honor of the confrontation between the Scandinavian and English tribes.

1976 – 1983

Newcastle Logo 1976-1983

In the mid-1970s, the club began to use a round logo with the inscription “Newcastle United Football Club.” It depicts important symbols of the city: the Norman castle and the Tyne River. The central place is allocated to the magpie. According to one version, the magpie reflects the team’s nickname (Magpies), which the players received thanks to the famous black and white uniform.

 1983 – 1988

Newcastle Logo 1983-1988

In 1983, another emblem appeared – a stylized abbreviation “NUFC” in the shape of a circle. The only surviving element was a magpie.

1988 – today

Newcastle Logo 1988-Present

In 1988, the club again began to use the emblem of the city, returning to its historical heritage. The symbols remained the same: seahorses, towers, the royal lion, and the cross of St. George. Only the style of drawing and the color palette has changed.

The heraldic shield is covered with vertical black and white stripes. This is a reference to the uniform of football players. The Latin motto is replaced by the name of the team, which is displayed on a blue ribbon.

Font and Colors

The logo of the Newcastle football club and the coat of arms of Newcastle upon Tyne have a lot in common. Both feature seahorses holding a shield. Additionally, there’s a tower with a crowned lion and a St. George’s cross in the form of a mini-flag at the very top. Borrowing city symbolism is a common practice among many US sports teams. It allows players not only to demonstrate patriotism but also to denote their location using the emblem.

An important part of the logo is the inscription “NEWCASTLE UNITED,” located on a ribbon under the shield. To make it noticeable, designers used a classic serif font of varying thicknesses. It is called Times Bold and features uneven line widths that add dynamics to the letters. The creators of the original font are Walter Tracy and Stanley Morison.

The shield is covered with vertical black and white stripes, reminiscent of the pattern on the club’s uniform. Meanwhile, the shield’s frame is golden (#F1BE48), as are some other elements: the lion, the manes of the seahorses, and the ribbon border. The flag with the St. George’s cross is partially red (#F9423A). The lower ribbon is predominantly blue (#F1BE48), with its inscription in black (#241F20). The seahorses with fish tails, towers, and the flagpole are gray (#BBBCBC).

Newcastle color codes

Picton Blue Hex color: #41b6e6
RGB: 65 182 230
CMYK: 72 21 0 10
Pantone: PMS 306 C
Maximum Yellow Red Hex color: #f1be48
RGB: 241 190 72
CMYK: 0 21 70 5
Pantone: PMS 136 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C
Medium Gray Hex color: #bbbcbc
RGB: 63 194 204
CMYK: 60 0 23 0
Pantone: PMS Cool Gray 4 C
Red Orange Hex color: #f9423a
RGB: 167 30 49
CMYK: 5 100 71 22
Pantone: PMS Bright Red C