Noodles & Company Logo

Noodles and Company LogoNoodles & Company Logo PNG

Fast food restaurant chain Noodles & Company chose a themed logo. It depicts a piece of noodles, which is the basis of the menu. The pasta has a curved shape and is located in front of the brand name. The change in its appearance speaks of the management’s desire to diversify dishes to expand the customer base. The inscription is made in lowercase font with rounded letters.

Noodles & Company: Brand overview

Founder:Aaron Kennedy
Broomfield, Colorado, U.S.

Noodles & Company has been around since 1995 when entrepreneur Aaron Kennedy opened it. Starting small, it has grown by 2022 to 458 outlets in 31 US states. Its main menu includes various types of noodles, which was immediately indicated in the title. The fast-food restaurant chain is headquartered in Broomfield, Colorado.

The idea to open a noodle restaurant came to Aaron Kennedy after visiting a similar establishment in Greenwich, New York. There, the former head of Pepsi’s marketing department tasted Asian noodles and thought about the need to cook something similar but in an American style. After all, this dish is popular among many peoples of the world and is served in several forms. So noodles influenced branding as the restaurant was named after her.

Meaning and History

Noodles and Company Logo History

The main dish of the restaurant is imprinted on the logo. Visually, the picture went through several stages of modification – from a realistic image to a schematic composition. Moreover, the design of the corporate emblem went through three stages: with an oval element, with a flattened rectangle, and without a substrate. But, despite the presence of noodles, the logo looked serious at any time, attracting visitors with delicious pasta in a frying pan. There are several variants of the Noodles & Company personal sign.

What is Noodles & Company?

Noodles & Company is a US fast food chain. It appeared in 1995 thanks to the efforts of Aaron Kennedy, who was impressed by the noodles he tried at Greenwich. Then he got the idea of opening a restaurant where pasta would be the menu’s star. Now it is one of the largest American chains: its 458 establishments cover 31 states.

1995 – 2006

Noodles and Company Logo 1995

For their logo, Noodles & Company decided to use an image of noodles and a frying pan, close to a realistic look. Therefore, they are drawn in detail on the debut sign. Moreover, the theme of pasta is manifested in everything: in a frame on a background oval, an inscription with lines in the middle, and letter combinations. The noodles are appetizingly positioned above the pan – as if they were expertly tossed by a professional chef to evenly distribute the sauce and saturate the taste as much as possible. The name is two-level, typed in a grotesque style with smooth transitions between glyphs. The main colors of the emblem are white, yellow, and black (noodles, text, frying pan), and the additional color is red (to attract customers’ attention and awaken their appetite).

2006 – 2010

Noodles and Company Logo 2006

For the second option, the designers redrew the frying pan and noodles, making them less realistic. In addition, they reduced the number of turns of tossed pasta, removed the center line in the letters, changed the font, repainted the background bright red, and depicted the ampersand as a swirling noodle. As a result, the “n” and “d” appeared sharp cuts at the ends. The rest of the glyphs have been rounded. The correction of the emblem is associated with the need for convenient placement on various advertising surfaces.

2010 – 2013

Noodles and Company Logo 2010

The redesign of this period further lightened the logo. It’s got the bounding box on the oval gone and a dark red color reminiscent of tomato sauce.

2013 – 2018

Noodles and Company Logo 2013

In 2013, a fast-food restaurant chain experimented with fonts to make the lettering look large and prominent. The developers switched to uppercase letters – smooth, even, high, without serifs. They are still painted white. The designers also made the ampersand white to make it visible and placed it in a yellow circle. Due to the thin frame and shadow, the background oval became three-dimensional. Intense red disappeared – instead of it appeared red-brick.

2015 – 2018

Noodles and Company Logo 2015

For some time, a rectangular logo was used in parallel, slightly concave at the top and bottom.

2018 – 2019

Noodles and Company Logo 2018

After a rebranding for a year, an emblem appeared with a two-level inscription “noodles WORLD KITCHEN,” for which the company returned the lowercase version of the name. A narrow space appeared between the letters, and above them, a frying pan with yellow noodles tossed up. The leg “n” received an expressive bend, like “l”.

2019 – today

Noodles and Company Logo

The modern Noodles & Company logo is simplified as much as possible. Only a figure resembling a horn (a kind of pasta) and a name taken from the previous emblem remained in it. In this case, the icon looks like a diagonal letter “n.” The color palette is red but muted.

Font and Colors

Noodles and Company Emblem

In the course of evolution, the sign of this fast food chain has been simplified. As a result, he has left without a black frying pan with noodles tossed up. The color is now also far from tomato – it is restrained, a weak brick shade. Such changes are explained: firstly, the restaurant expanded the menu and began to prepare not only noodles, and secondly, it adapted the logo to the screens of various media.

Noodles and Company Symbol

The typeface in the upper register is very close to the Abadi Condensed ExtraBold grotesque created by Malaysian designer Ong Chong Wah. The lowercase version of the inscription resembles a modified Museo Sans 700 from exljbris Font Foundry: the right side of the “n” is lengthened in the logo. In this way, a modern noodle type was obtained. Although the colors in the emblem were constantly changing, they certainly remained within the red. So, at different times scarlet, blood red, raspberry red, and brick were used. They were complemented by white, yellow, and black.

Noodles & Company color codes

Persian RedHex color:#c33d32
RGB:195 61 50
CMYK:0 69 74 24
Pantone:PMS 179 C