Norway is a developed country in general, but its automotive industry is not outstanding. Only one Norwegian car brand is known outside of this state. There are also several smaller companies. We will consider them all in this article because, regardless of the size of the enterprise, it fulfills its role in the Norwegian car industry. This means that it deserves attention and analysis from the point of view of history and visual identity.
Zyrus
Zyrus specializes in the production of supercars and sports cars. Even though the company has its developments, Zyrus car models are mainly based on Lamborghini. However, the Norwegian manufacturer is making its machines more powerful. In addition, he rebuilds these cars, realizing his vision of good cars in them.
In the center of the logo of this automobile company is its name. Red and black colors were chosen for the logo. It creates an interesting visual contrast, which is further enhanced by the sharp outlines of the font.
The letter “Z,” which begins the logo, is made using a very stylish technique – a diagonal break. Both elements that form the letter complement each other well, giving symmetry to this part of the logo. In a word, it looks bright and recognizable, which is important for the most powerful automotive company in the country.
Buddy
For those interested in Norwegian electric vehicle brands and their history, it is worth starting to study the issue with the Buddy brand. These cars saw the world in 2000. And by 2007, these cars accounted for 20% of the Norwegian electric car segment.
If we talk about the history and origin of these cars, then Buddy is the sixth generation of the famous Kewet electric car. The first Kewet was released in 1991.
Buddy is a machine that combines functionality and ease of use. The power reserve of this car is 20-60 km. The exact indicator is influenced by the season, driving style, speed, and terrain the driver drives—a good car for the city or village.
The brand logo successfully combines green and white colors. Given that electric vehicles are positioned as vehicles that promote respect for nature, such a color palette in the brand’s visual identity is very successful because it reflects its values.
Pleasant to the eye, the soft outlines of the letters and the slanted font encourage a friendly positive perception. If you get acquainted with how these cars look, this feeling will only be fixed.
F.Y.K
That was the name of the sports car that saw the world in 2006. Auto functioned on a mixture of natural gas and hydrogen. The manufacturer was Aetek. This brand does not have its logo, and this is no coincidence since the development did not go into mass production. Its task was to demonstrate the manufacturing plant’s technologies in its work. And, I must say, the goal was achieved.
C. Geijer & Co
This company is a quite powerful and large enterprise with a solid history. It was founded back in 1869 and was intended to produce and sell metal products. In 1923-1930, one of the divisions of this enterprise produced the Geijer car. However, large production did not work out; only 25 cars were produced. To this day, none of these cars have survived. Because now it’s just the history of the Norwegian car industry. The company also produced about 300 bus bodies.
Even though cars were only a short episode in the company’s existence, she was on the market until 1989 in the status of an independent enterprise. The manufacturer began to have financial problems during this period, and another company, Gunnebo, acquired it.
The emblem of the company is a four-color oval in a horizontal position. The name of the company, shown in black letters, is inside on a white background. In the blue frame, it is partially duplicated, and the location of the company’s headquarters is also indicated. A red font has been chosen for this purpose.
Even though so many colors are used in the logo, their shades are chosen well, so it looks discreet and, at the same time, convincing.
Think Global
This enterprise was located in Baerum and produced electric vehicles. They were branded as TH!NK. However, today such a brand no longer exists since the company went bankrupt in 2011. Before that, she had already had serious financial difficulties more than once, but the enterprise could not survive this period. During its existence, about 2500 cars were produced.
The company logo is quite simple but at the same time a throw. It is monochrome – only one black color is used. The logo consists of a wordmark that conveys the name of the company. It has an italic font. This is a fairly common visual solution for this area, conveying the symbolism of movement.
The letter “i” is very interesting. When turned upside down, it forms an exclamation mark that highlights the logo both visually and in a semantic context.
Fresco XL
This is the name of an 8-seater all-wheel-drive sedan, named after the famous futurist Jean Fresco. The start-up name Fresco Motors has the same origin. The developers of the car claim that the car is capable of covering a distance of 1000 km without recharging. This is quite a serious application, as for an electric car.
Although it looks like an elegant sedan, the car also has some of the characteristics of a minivan. So far, the developers only share the video of the car on their official resources. Details of when the car will be put into production are not available at the moment.
The brand logo is designed in a futuristic style. It is formed from 6 isosceles rectangles, which are placed according to the principle of a triangle with negative space inside. The logo looks unusual and interesting.
Summing up the Norwegian car industry, you can see it centered around electric vehicles. Some of them have become part of the history of automobile production in this country, and the last example is just planned for release.
