Norway is a generally developed country, but its automobile industry is not outstanding. Only one Norwegian car brand is known outside this country. In addition, there are several smaller companies. We will consider them all in this article because, regardless of company size, they fulfill their roles in the Norwegian car industry. Therefore, it deserves to be examined in terms of history and visual identity.
Zyrus
Zyrus specializes in producing supercars and sports cars. Although the company has its own designs, Zyrus car models are mostly based on Lamborghini. However, Norwegian manufacturers make their cars more powerful. In addition, it rebuilds these cars with its vision of good cars.
At the center of this car company’s logo is its name. The colors chosen for the logo are red and black. This creates an interesting visual contrast, further enhanced by the font’s clear outlines.
The letter “Z,” which starts the logo, is created using a very stylish technique: a diagonal break. The two elements that form the letter complement each other well, creating symmetry in this part of the logo. In short, it looks bright and recognizable, which is important for the country’s most powerful car company.
Buddy
Those interested in Norwegian electric car brands and their history should start by studying Buddy. These cars debuted in 2000. And by 2007, their share of the Norwegian electric car segment was 20%.
If we talk about the history and origin of these cars, Buddy is the sixth generation of the famous electric car Kewet. The first Kewet was released in 1991.
Buddy is a car that combines functionality and ease of operation. The range of this car is 20-60 kilometers. The exact figure depends on the time of year, driving style, speed, and the terrain on which the driver drives – a good car for the city or the countryside.
The brand logo successfully combines green and white colors. Given that electric cars are positioned as vehicles that promote respect for nature, such a color palette in the brand’s visual identity is highly successful, as it reflects its values.
Pleasing to the eye, the soft outlines of the letters and the slanted font contribute to a friendly, positive perception. If you familiarize yourself with what these cars look like, this feeling will only be reinforced.
F.Y.K
This was the name of the sports car that debuted in 2006. A mixture of natural gas and hydrogen powered the car. The manufacturer was Aetek. This brand does not have its own logo, and this is not accidental, as development did not progress to serial production. Its task was to demonstrate the manufacturer’s technology in operation. And, it must be said, the goal was achieved.
C. Geijer & Co
This company is a large, powerful enterprise with a solid history. It was founded in 1869 to produce and sell metal products. From 1923 to 1930, one of this company’s divisions produced the Geijer automobile. However, large-scale production did not take place; only 25 cars were produced. To this day, none of these cars has survived. Therefore, it is now just a part of the history of the Norwegian automobile industry. The company also produced about 300 bus bodies.
Even though cars were only a brief episode in the company’s history, it remained on the market as an independent enterprise until 1989. During this period, the manufacturer faced financial difficulties and was acquired by Gunnebo.
The company’s emblem is a four-colored oval displayed horizontally. Inside, on a white background, is the company name in black letters. In a blue frame, it is partially duplicated and also indicates the company’s headquarters location. For this purpose, a red font was chosen.
Despite the logo using many colors, its shades are chosen effectively, making it look restrained yet convincing.
Think Global
This company, located in Baerum, produces electric cars. They were produced under the brand TH!NK. However, this brand no longer exists today, as the company went bankrupt in 2011. Before that, it had already experienced serious financial difficulties more than once, but the company could not survive this period. During its existence, about 2500 cars were produced.
The company’s logo is quite simple but also catchy. It is monochrome only one black color is used. The logo consists of a word mark that conveys the company’s name. It is made in an italic font. This is a fairly common visual solution for this area, conveying the symbolism of movement.
The letter “i” is very interesting. Inverted, it forms an exclamation mark, which distinguishes the logo both visually and semantically.
Fresco XL
This is the name of an 8-seat all-wheel drive sedan named after the famous futurist Jean Fresco. The company name, Fresco Motors, has the same origin. The car’s developers claim it can cover 1000 kilometers without recharging. This is quite a serious claim for an electric car.
Despite the car’s elegant sedan appearance, it also has some minivan-like features. So far, on their official resources, the developers have shared only a video clip of the car. Details on when the car will enter production are not available at the moment.
The brand logo is made in a futuristic style. It is formed of 6 isosceles rectangles, which are arranged on the principle of a triangle with negative space inside. The logo looks unusual and interesting.
In summary, the Norwegian car industry focuses on electric cars. Some of them have already become part of the history of automobile production in this country, and the latest sample is only planned for release.