Oakley Logo

Oakley LogoOakley Logo PNG

The world of the brand conveys the Oakley logo very accurately. After all, this company produces sportswear and glasses for athletes and lovers of an active lifestyle. A hint of this type of accessory is a rounded “O” sign. Its elongated oval shape clearly echoes the glasses, or rather, the lenses.

Oakley: Brand overview

Founded: 1975
Founder: Jim Jannard
Foothill Ranch, California, United States
Website: oakley.com
Oakley is a corporation that is part of the Luxottica Group S.p.A. It was created in 1975 by motocross racer Jim Jannard. The assortment includes various accessories and clothing, but the company is best known as a glass manufacturer. This is indicated even by the logo, which has a characteristic oval shape.

Meaning and History

Oakley Logo History

The corporate identity reflects the Oakley business. The horizontal, flattened oval is associated with glasses and adorns each frame as the main decorative element. However, before its appearance, the brand could only boast of an emblem with the inscription “OAKLEY” in which “O” and “K” with two connecting strokes formed the letter “A” and “L” and “Y” were part of “E.”

That all changed in 1993 when the manufacturer first placed a flattened oval on the logo. He also squeezed and stretched the inscription, which made it unreadable. In 1997, he had to sharpen the oval and change the font of the word “OAKLEY” to improve the perception of the branding style. This is how the bold sans serif version came about, with the first “O” shaped like a rectangle with rounded edges and looked like a spectacle frame.

At the same time, a version with a gray inscription and a complex multicomponent oval was adopted. The artists gave it a realism using a gradient. Both emblems, both simple and stylized, are still used today. There is another logo: with a horizontal rounded rectangle and the shaded word “OAKLEY.” The year of its appearance is unknown.

What is Oakley?

Oakley is a company founded by a professional motocross athlete. It manufactures clothing, shoes, glasses, gloves, and other sports equipment.

1975 – 1993

Oakley Logo 1975-1993

In the debut logo, the designers focused on the play of letters and meaning, so they used only the word “Oakley.” They designed it originally, connecting adjacent elements. The result is an emblem consisting of two fragments: “oak” and “ley”. A dividing border passes between them, while the rest of the signs are grouped in three pieces. “O” smoothly turns into “A”, the right side of which serves as the leg “K”. The situation is similar to the rest of the name: “L” is the platform for “E,” and its upper half is connected to “Y”.

1993 – 1997

Oakley Logo 1993-1997

This time, the developers separated the letter “O” into a separate element, enlarged it, and placed it above the word “Oakley”. They did not change the original writing style, but the form – yes. Therefore, the company’s name seems to be flattened with a huge oval “O”, demonstrating the extreme situation.

1997 – today

Oakley Logo 1997-present

The administration abandoned the poorly readable lettering and approved a version with a visible “Oakley”. A large enough space has appeared between the letters, and they look like signs on an ophthalmic table for checking visual acuity (also called the Golovin-Sivtsev Table).

2001 – today

Oakley Logo 2001-present

Now there is another logo in use, which appeared a little later than the previous one. It features a combined sports glasses frame formed from the company name’s first letter – “O”. It has wide sides, a narrow top and bottom. Below it is the dash-shaped word “Oakley”. Due to the alternation of thin black and white stripes, it seems much lighter, although the designers used the same colors for it – black and white.

Font and Colors

Oakley Emblem

The corporation’s trademark consists of two parts: graphic and text. The first is a rounded frame. The second is the inscription “OAKLEY.” Both elements are characterized by uneven line thickness: the geometric shape tapers at the top and bottom, and the letters combine wide and thin strokes.

Both the horizontally located oval and the rounded rectangle represent the frame of the glasses. They also resemble one of the Oakley headquarters buildings in shape. The manufacturer produces logos in the form of interchangeable decorative elements that can be attached to the temples. They are available in several colors: gray, polished black, polished chrome, blue, red, matte gray, polished gold, matte black.

Oakley Symbol

For the word “OAKLEY,” the company chose a standard typeface from the sans serif group. Jim Jannard’s palette includes a combination of white and black. Monochrome contrast looks sophisticated, just like the brand’s products.

Oakleys color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What is Oakleys logo?

The Oakley logo features the brand name in bold, high-contrast type. At the top is a large ‘O’, which looks like an elliptical ring with bulges on the sides.

What do Oakleys make?

The Oakleys range includes apparel, footwear, optical frames, backpacks, watches, eyewear, and a wide range of sports equipment.

How can u tell if Oakleys are fake?

Fake Oakley glasses are cheap and of poor quality, paint peeling off the frames. The logo on an over-the-counter lens indicates a fake, but this does not apply to other types of glasses. Sticky stickers that leave glue marks are another sign of a fake.

Is Oakley a designer?

Yes, Oakley designs its products.