Medicine has very ancient roots related to the first-called symbolism. The Odontologia logo confirms this because the dental organization appeared in the 19th century and still exists today. Patient confidence is increasing day by day, so the logo remains relevant.
Odontologia: Brand overview
Founded: | 1859 |
Founder: | William Henry Atkinson |
Headquarters: |
United States |
Meaning and History
The emblem was designed by the trade union dental association and introduced in 1965. The debut version contains the Asclepio rod – an attribute of the ancient Roman and Greek god of medicine. He was surrounded by a snake – a creature that Ancient Greece’s inhabitants often used for medicinal purposes.
Also, the image of a reptile is often mentioned in the Old Testament, where it also serves as a symbol of health. There are 32 leaves and 20 berries at the bottom of the logo, which represent, respectively, the number of permanent and milk teeth.
What is Odontologia?
Odontologia is one of the fundamental branches of medicine with its symbol, developed in 1859 when the American Dental Association was founded. The initiators of the organization’s creation were 26 dentists from different states in the U.S., led by William Henry Atkinson.
The color scheme was often updated, although it was not very diverse. In the debut version, a lilac background prevailed for a long time – dentistry’s official color. The Asociacion Nacional de Facultades Dentales incorporated it into their emblem in 1897.
Depending on the variant, the snake is painted white, yellow, beige, or gray. She was also stripped. The Asclepios wand had a brown and then a golden hue, as did the surrounding frame.
Font and Colors
The original sign is placed in two frames. The first is made in a triangle, which is the letter Delta from the Greek alphabet. It stands for dentistry. The second frame is round, connected with the letter Omicron, which is linked to the word Odont, which means “tooth” in Greek.
Over the years, the graphics have changed many times, but the wand and the snake’s central images have always been present. But the word Odontologia appeared and disappeared. It is located at the bottom of the emblem and written in large, easy-to-read sans serif type. In some versions, the logo was italic.
Odontologia color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |