One Living, the wellness brand founded by English rugby legend Jonny Wilkinson in 2018, has recently rebranded to better align with its mission of promoting gut health and living foods like Kombucha. Led by Derek and Eric, the rebranding introduces a new visual identity that captures the essence of natural wellness while creating a more dynamic and flexible brand image.
The new logo centers around the “1L” symbol, now a key focal point of the brand’s identity. The previous design, featuring the text “No1 Living” with a vertical “1,” had a rigid and minimalistic look that didn’t fully communicate the brand’s health-focused mission. The updated design and renaming from “No.1 Living” to “One Living” takes a more fluid and approachable direction.
The new “1L” emblem, now three-dimensional and curvier, adds depth and movement with smooth lines and gradient effects. The shift from white to orange injects energy and vibrancy, symbolizing the vitality and natural quality of the products. The orange represents energy and life force, fitting for a brand focused on helping people live healthier lives. The gradient effect reflects the growth and evolution central to the company’s values in well-being.
The typography integrates the brand name into the numeric element, making the logo more cohesive and visually harmonious. The bold, modern font reinforces the brand’s updated vision while keeping the design clear and readable. The font creates a friendlier and more inviting image, mirroring the accessibility of One Living’s products, which aim to make healthy eating a seamless part of daily life.
The orange and white color scheme evokes freshness and positive energy, while the minimalistic design suggests natural wholesomeness, perfectly representing the brand’s core mission. The white tones emphasize purity, emphasizing the company’s commitment to clean, natural ingredients.
The updated brand identity now includes vibrant and cheerful imagery highlighting the connection between health and enjoyment. Living foods are presented as beneficial and delicious. The visual direction emphasizes the joy of consuming these products through lively, natural images.
With this rebranding, the company is poised to expand its product range while staying true to its core values. The more flexible identity system positions One Living to inspire more people to embrace healthy lifestyles through accessible, flavorful products. The refreshed logo and identity blend the brand’s heritage with its forward-thinking approach, setting the stage for continued growth in the healthy food and drink market.
