Open Water, a brand recognized for its eco-conscious approach to water packaging, has launched a refreshed identity featuring a new logo. This rebranding highlights the company’s commitment to tackling plastic pollution through 100% recyclable aluminum bottles and cans while staying true to its mission and values.
The new logo marks a major shift from the previous design, which featured a dark blue circular emblem and the brand name in a playful font. Moving away from the closed circle, the updated design became more open and dynamic, symbolizing transparency, movement, and adaptability – key elements of the company’s environmental focus.
The refreshed typography introduces a fluid cursive script with rounded edges, reflecting the natural flow of water. The smooth, connected letterforms create a sense of continuity and harmony, evoking waves and movement. This flowing design reinforces the brand’s connection to preserving ecosystems and its dedication to sustainability.
The color palette has been updated to a vibrant blue, replacing the darker tones of the old logo. This brighter shade suggests freshness and purity while improving visibility and energy. The choice of this color emphasizes the focus on clean water and environmental care.
The new design details align with the company’s dedication to sustainability and innovation. The logo conveys openness and freedom by removing rigid framing elements and adopting a more approachable style. These elements reflect the harmony with nature and the promise to reduce plastic waste.
This rebranding also reflects progress in the ecological mission. Since its founding, the brand has eliminated over 100 million plastic bottles, reinforcing its environmental responsibility. The new logo serves as a reminder of this achievement, blending growth with its commitment to core principles.
With this updated identity, the company is poised for future growth as a leader in sustainable packaging. The new logo strengthens its connection to the audience by combining a fresh aesthetic with a clear expression of its mission. It’s a symbol of dedication to cleaner oceans and a sustainable future.
