Oreo Logo

Oreo LogoOreo Logo PNG

This cookie speaks for itself. Just try it! This is the central motif promoted by the well-known brand. The Oreo logo contains nothing but the original name, although the side “O” s were once two round-shaped shortbread sweets. Minimalism suits the brand.

Oreo: Brand overview

Founded: March 6, 1912
Founder: Mondelez International
Headquarters:
United States
Website: oreo.com
The first Oreo cookie appeared in 1912 in New York. The quarter where it was made was subsequently named Oreo Way, which indicates the brand’s significant contribution to confectionery production development. Statistics confirm the popularity of sandwich biscuits: according to the world market analysis, about 3 billion people buy them every year.

Meaning and History

Oreo Logo History

What is Oreo?

Oreo is a brand of confectionery that consists of two chocolate chip cookies connected by a layer of cream. These sweets can be recognized by their classic round shape and black color. But the fillings are very different: with lime, banana, strawberry, mint, green tea, blueberries, and other flavors.

The Oreo trademark is owned by Mondelez International holding, which specializes in producing snacks, drinks, and baby food. She joined the venture in 2012, exactly 100 years after the National Biscuit Company first launched the round black biscuit with white filling. But it is worth noting that the idea was not original: at that time, there was already a similar product sold under the Hydrox brand.

The new confection was decided to be called Oreo. Why that is, no one knows. Rumor has it that the word comes from the French “doré” (“gold”) because the original packaging was golden in color. According to another version, this results from mixing letters from the words “chocolate” and “cream.”

The design of the cookie itself raises no less questions. Enthusiasts decided to look into the patterns depicted on the circles of chocolate dough and found many unexpected symbols there. These include, for example, the Cross of Lorraine and the Cross Pattée, two vintage emblems associated with the First Crusade. As for the Oreo logo, it looks much simpler. It has only the brand name, decorated in white and blue colors. Although until the 1950s, most of the word marks contained some shade of red.

1912 – 1923

Oreo Logo 1912

At the dawn of its existence, the Oreo brand used a turquoise logo. It showed the brand name of the sandwich biscuit, made up of dark letters with white outlines. The first “O” was larger than the last, but all the glyphs were in uppercase. The letters “R” and “E” looked non-standard due to curved strokes, uneven thickening, and curved spike-shaped serifs.

1923 – 1931

Oreo Logo 1923

In the 1920s, Oreo packaging featured a complex logo with lots of text. It was depicted against the background of a red rectangle. The top half was occupied by the bluish word “OREO,” with light blue shadows along the right edge of the letters. Both “O’s” were large and round because inside, they were the same round cookies. Designers have tried to convey the shape, color, and patterns of branded products with photographic accuracy.

Below that was the word “SANDWICH” and below that, small letters “REG. U.S. PAT. OFF.”. Two different sans-serif fonts were used for them: in the first case – bubble, and in the second – thin. On the next line was the phrase “Chocolate flavored, creamy filled biscuit” in elegant serif cursive. Even lower was the black phrase “NATIONAL BISCUIT COMPANY.” The authors of the logo chose an antiqua with thin serifs and a funny asymmetry for it. The closing text, “Uneeda Bakers,” was enclosed in quotation marks and written in bold, grotesque.

1931 – 1936

Oreo Logo 1931

After the redesign of all the inscriptions, only the brand name was preserved. The developers have created for him a custom set of glyphs with unusual “R” and “E.” All letters were white but stood out due to the black shadows. A narrow red rectangle was used as a base, decorated with a wavy line along the edges.

1936 – 1940

Oreo Logo 1936

The designers placed the word “OREO” diagonally and chose a new font for it: a bold grotesque slanted to the right. They repainted the inscription in dark blue, enlarged the background rectangle, and made it bright yellow.

1940 – 1949

Oreo Logo 1940

In 1940, the name of the cookie changed to red. The angle of elevation of the line decreased so that the inscription was located not diagonally but almost horizontally. The color base has disappeared, giving way to an empty white space. The typeface was reminiscent of Casady & Greene’s BodoniFLF Bold Italic, but with wider vertical lines, like Jeff Levine Fonts’ Composer JNL Oblique.

1949 – 1952

Oreo Logo 1949

In the 1949 version of the logo, the inscription was in bold sans-serif, similar to Mint Type’s Alethia Pro Book. The white word was in the center of a two-color rectangle that looked like a burgundy hexagon with four blue triangles around the edges.

1952 – 1960

Oreo Logo 1952

After the redesign, both “O”s became round, but the space inside them remained oval. The diagonal stroke “R” smoothly curved upwards. Also changed the length and thickness of the vertical lines in the composition of the letter “E.” The inscription was repainted in light gray with a blue tint, while it received a thin figured frame of the same color. The rectangular base was completely dark blue.

1960 – 1972

Oreo Logo 1960

In 1960, Oreo had a logo where each letter from the brand name was placed in its own white circle. Moreover, the circles, lined up in one row, were in contact with each other and were separated only by thin vertical stripes. The light blue color was used for the background and the inscription. As for the font, the designers opted for a subtle grotesque with flattened “Os.”

1972 – 1990

Oreo Logo 1972

After the redesign, the letters became white and bold. The typeface was roughly similar to Chank Fonts’ Adrianna Extended Extrabold, only the “E” looked like a similar glyph in Runes & Fonts’ Mesa Grande Regular. The blue rectangle has taken on a darker hue, and the circles and dividing lines have disappeared.

1990 – 1995

Oreo Logo 1990

In the first half of the 1990s, a word mark was used with white lettering encircled by a blue line. The edging exactly followed the contours of the letters. At the same time, the blue base became even darker than before. The letters “R” and “E” had rounded corners for the first time in a long time.

1995 – 2001

Oreo Logo 1995

The rectangular base is gone. What remained was the white word “OREO,” with a double outline that was light blue on the outside and dark blue on the inside. The designers slightly shortened the middle horizontal stroke of the “E” and changed the look of the “R.”

2001 – today

Oreo Logo

In 2001 Oreo was bought by Kraft Foods. Transferring the trademark to a new owner was another reason to update the logo. The specialists who worked on it arranged the inscription diagonally. And they also made the letters three-dimensional due to the gradient and rescaling. Now the word has metallic shadows and unevenly colored blue outlines.

Font and Colors

Oreo Symbol

On the packaging of cookies, an emblem with the brand name is used. It looks modern thanks to the transition of colors, asymmetry, and different letter sizes. Designers deliberately rounded the corners because the streamlined shape is associated with softness and lightness.

Based on the Oreo logo, a free font called Oreos was created. Its author is Dennis Ludlow. This is grotesque, with bold, slightly flattened glyphs. The wordmark has three base colors: white, Wonderfilled Blue (#47c9f3), and Oreo Blue (#124f98). But they are not presented in their pure form, but with a transition of different shades.

Oreo color codes

Vivid Sky Blue Hex color: #47c9f3
RGB: 71 201 243
CMYK: 71 17 0 5
Pantone: PMS 312 C
US Air Force Academy Blue Hex color: #124f98
RGB: 18 79 152
CMYK: 88 48 0 40
Pantone: PMS 2945 C