The rebranding of Other Box by OMSE aims to create a visual identity that aligns with the company’s mission to challenge cultural norms and promote inclusivity. Founded in 2016, Other Box is dedicated to addressing power imbalances and fostering a world where everyone can thrive, regardless of background.
The new logo marks a significant departure from the previous one. While the old design featured a geometric sans serif font in a centered layout, it felt generic and more suited for a subscription service than a social impact company. The updated logo makes a bolder statement, using a much heavier sans-serif font to create a stronger presence. The chosen typeface, Dinamo’s ABC Gravity, adds weight and character to the design.
A standout feature of the new logo is the clever use of a rebus. The square at the end of “OTHER” represents the word “Box.” While it may not immediately suggest “Box” to all viewers, it highlights “OTHER” as a strong, impactful name. This draws attention to the concept of being “Other,” linking to checking the “Other” box on forms that ask for personal details like gender or race. This subtle shift reinforces the company’s focus on inclusivity and making space for those who don’t fit into traditional categories.
The visual style takes inspiration from construction and work-in-progress signage, symbolizing the ongoing effort required to build a more inclusive world. Bold graphics and shapes from the public domain create a scalable and adaptable design language, allowing the brand to maintain flexibility across different media, including videos, presentations, and infographics. Combining simple shapes with vibrant, eye-catching color combinations ensures the brand stands out and invites engagement.
The new branding’s addition of patterns and motion brings an energetic feel. Patterns shift, pan, and rotate, adding a dynamic element, while the sturdy ABC Gravity font remains a solid anchor. This balance of fluidity and stability reflects the company’s ongoing cultural work—constantly evolving yet grounded in its mission.
The new identity positions Other Box as a forward-thinking, socially conscious organization ready to challenge norms and encourage others to rethink their perspectives. The logo and its adaptable design system highlight the company’s commitment to inclusivity, empowerment, and creating space for everyone in society.
