OVO Logo PNG
The OVO logo looks like a rebus because the brand name is encrypted in the owl’s image. The eyes are “O,” and the beak is “V.” The repeated name (its written version is below) reflects the company’s dual scope. This isn’t surprising, as it started as a recording studio and later became a fashion brand.
Meaning and History
OVO might never have happened without rapper Aubrey Drake Graham, better known as Drizzy. He began his musical career in 2001 and signed with a record label a few years later. A few years later, OVO was born.
The brand dates back to 2008, when friends of the artist created a Myspace page called October’s Very Own. The first word referred to Drake’s birth month, while the second and third were chosen at random to form a pretty acronym. The Canadian rapper’s manager filled the blog with arts-and-entertainment content.
What is OVO?
OVO is the fashion record label of Canadian rapper Aubrey Drake “Drizzy” Graham and his colleagues Noah “40” Shebib and Oliver “Ollie” El-Khatib. However, October’s Very Own (OVO) extends far beyond music. It is also a brand of streetwear, home goods, accessories, radio shows, and more, which generates additional income for its owners.
In 2010, the musician released his debut solo album and realized it was time to secure an individual trademark. He expanded the business by launching the OVO clothing line. This is how T-shirts and sweatshirts featuring the brand’s main symbol, an owl, appeared on store shelves.
The October’s Very Own logo shows the bird schematically. It consists of several white geometric shapes outlined in dark gold lines. One fragment represents the wing, the second the head with triangular ears, the third the torso, and the fourth (the smallest) the upper part of the leg. The owl faces left but looks straight ahead. Her eyes and beak are stylized as the letters “OVO.” Two “O”s with round pupils sit at the edges. They connect to the “V” in the middle, with a sharp, elongated point that extends downward. Nate Willis created this design.
Drizzy is known to be very fond of owls. Rumor has it he even had one as a pet. The artist also has a bird tattoo on the right side of his back. So it is not surprising that, for his brand, he chose the name OVO, reminiscent of an owl’s eyes and beak. But some take a different view. Fans of the rapper believe that the letters “O,” “V,” and “O” were chosen based on their position in the alphabet: 15, 22, and 15. They added the three numbers and got 16: the age at which Aubrey Drake Graham got his first microphone.
The artist is very jealous of the OVO logo. As far as is known, he has repeatedly sued other brands for using graphic symbols featuring an owl. Among the distributors were luxury accessory manufacturer Bellroy and sports shoe maker Clae.
October’s Very Own emblem is not an ordinary owl but an Egyptian one; at least, it is drawn in the style of the corresponding hieroglyphs. In ancient Egyptian culture, these birds were associated with death. It was believed that they accompanied the souls of the dead from one world to another. Today, owls symbolize wisdom; the OVO logo alludes to the thoughtful content of Drizzy’s songs. They are also associated with a nocturnal lifestyle, so it’s no surprise the rapper loves the dark hours.
Font and Colors
In the main version of the OVO logo, there are no inscriptions except for the eyes and beak, which are stylized as letters. The bird’s contours are dark gold, and the inside is white, though this depends on the background color on which the emblem is placed.