OVO Logo PNG
The OVO logo looks like a rebus because the brand name is encrypted in the owl’s image. The eyes are “O,” and the beak is “V.” The repeated mention of the name (its written version is presented below) is associated with the company’s dual scope. It’s not out of the question, as it started as a recording studio and later became a fashion brand.
Meaning and History
OVO might never have happened if not for rapper Aubrey Drake Graham, better known by his stage name Drizzy. He began his musical career in 2001, and a few years later, he signed with a record label. But where did OVO come from?
The history of this brand goes back to 2008, when friends of the artist created a Myspace page called October’s Very Own. The first word referred to Drake’s birth month, while the second and third were chosen at random to form a pretty acronym. The Canadian rapper’s manager filled the blog with arts-and-entertainment content.
What is OVO?
OVO is the fashion record label of Canadian rapper Aubrey Drake “Drizzy” Graham and his colleagues Noah “40” Shebib and Oliver “Ollie” El-Khatib. However, the influence of October’s Very Own (the abbreviation OVO stands for) extends far beyond the music industry. It is also a brand of streetwear, home goods, accessories, radio shows, and more, which generates additional income for its owners.
In 2010, the musician released his debut solo album and realized it was time to secure an individual trademark. He expanded the business by launching the OVO clothing line. This is how T-shirts and sweatshirts featuring the brand’s main symbol, an owl, appeared on store shelves.
The October’s Very Own logo shows the bird schematically. It consists of several white geometric shapes outlined in dark gold lines. One fragment represents the wing, the second represents the head with triangular ears, the third represents the torso, and the fourth (the smallest) represents the upper part of the leg. The owl is turned to the left side but looks straight ahead. Her eyes and beak are stylized as the letters “OVO.” Two “O” s with round pupils are at the edges. They are connected to the “V” in the middle, with a sharp, elongated part that extends downward. The author of this design is Nate Willis.
Drizzy is known to be very fond of owls. Rumor has it that he even had such a pet. And the artist also wears a tattoo with a bird on the right side of his back. Therefore, it is not surprising that, for his own brand, he chose the name OVO, reminiscent of an owl’s eyes and beak. But there is also an alternative view. Fans of the rapper believe that the letters “O,” “V,” and “O” were chosen based on their position in the alphabet: 15, 22, and 15. They added the three numbers and got 16: the age at which Aubrey Drake Graham got his first microphone.
The artist is very jealous of the OVO logo. As far as is known, he has repeatedly sued other brands for using graphic symbols featuring an owl. Among the distributors were the manufacturers of luxury accessories, Bellroy, and Clae, which manufactures sports shoes.
It is worth noting that October’s Very Own emblem is not an ordinary owl but an Egyptian one – at least, it is drawn in the style of the corresponding hieroglyphs. In ancient Egyptian culture, these birds were associated with death. It was believed that they accompanied the souls of the dead from one world to another. In the modern world, owls symbolize wisdom; the OVO logo alludes to the thoughtful content of Drizzy’s songs. And they are also associated with a nocturnal lifestyle, so it’s not without reason that the rapper loves the dark time of the day.
Font and Colors
In the main version of the OVO logo, there are no inscriptions except for the eyes and beak, which are stylized as letters. The contours of the bird are dark gold, and the inside is white, although here, it all depends on the color of the background on which the emblem is placed.