The PAGCOR logo features a red and blue flame, which signifies a guiding light on progress. This intricate design represents transformation and endless energy. Interestingly, the emblem also serves as a stylized, albeit not easily recognizable, letter “P.” Adjacent to this, the company’s abbreviated name, “PAGCOR,” is displayed in capital blue letters. The font closely resembles Supra Mezzo Bold from Wiescher-Design. The organization has invested a substantial 3 million pounds sterling in this visual representation.

The expenditure on the logo demonstrates a commitment to the brand’s image. When an organization is willing to allocate such funds, it often implies the importance of the values and messages the logo seeks to convey. The red and blue flame motif doesn’t just symbolize a guiding light; it embodies the idea of continual progress and transformation.

Red is a color often associated with energy, passion, and action. Blue, on the other hand, signifies trust, loyalty, and stability. These colors offer a holistic view of what PAGCOR aspires to be: a stable yet dynamic entity.

The stylized “P” offers a subtle nod to the company’s name, allowing for a seamless brand identity integration within the emblem. This design choice reflects a nuanced approach to branding, where directness is balanced with abstraction. It adds depth to the design, urging one to look closer to find meaning.

Using capital letters for the company’s abbreviated name signifies importance and authority, reinforcing the brand’s role as a significant player in its industry. The font choice, similar to Supra Mezzo Bold, suggests a modern, clean, and uncluttered image, resonating with the organization’s aspirations for clarity and straightforwardness in its operations.

The emblem’s design elements serve multiple functions, from representing key corporate values to subtly incorporating the company’s name. Each component, from the flame’s intricate form to the carefully chosen colors and font, works in unison to convey a distinct, comprehensive identity. Viewing the logo doesn’t just see a brand; one perceives an encapsulation of ideals like transformation, stability, and ceaseless progression.

PAGCOR: Brand overview

Pasay, Metro Manila

In 1977, the Philippine Amusement and Gaming Corporation, commonly known as PAGCOR, came into existence by the directive of a Presidential Decree—No. 1869, to be exact—courtesy of then-President Ferdinand Marcos. The institution was mandated to supervise and provide licenses for gambling ventures across the Philippines while also serving as a source of revenue for the government via its gaming undertakings.

Initially tasked with the exclusive authority to manage and oversee all types of gambling, from card games to lotteries, PAGCOR inaugurated its first-ever casino located in the Manila Hilton Hotel two years later, in 1979. This was the starting point of an expansion that would see numerous casinos being established in subsequent years. By 1983, PAGCOR had contributed a substantial Php296 million to the nation’s treasury, largely generated from its various gaming operations.

As the years rolled into the 1990s, PAGCOR diversified its gaming interests. The agency scaled up the number of casinos it managed and ventured into slot machine arcades and bingo halls. By the close of the millennium, 13 casinos and 36 additional satellite operations were distributed across the country.

The early 2000s marked another milestone for PAGCOR when, in 2001 it set a new revenue record of Php16.7 billion—the decade also witnessed the birth of Casino Filipino-branded casinos owned and operated directly by PAGCOR. This initiative bore fruit, with revenues swelling to Php39.9 billion by 2010.

2013 was another standout year for the corporation, as its income soared to Php56.7 billion. This financial achievement made PAGCOR the second largest revenue-generating organization of the Philippine government, second only to the IRS. In celebration of its 39th year of operation in 2016, PAGCOR continued to broaden its reach with 56 branches throughout the country and logged earnings of Php43.85 billion.

Meaning and History

PAGCOR Logo History

1983 – 2023

PAGCOR Logo 1983

2023 – today