PAGCOR Logo PNG
PAGCOR: Brand overview
The Philippine Amusement and Gaming Corporation, known as PAGCOR, was created in 1977 by President Ferdinand Marcos (Presidential Decree No. 1869). The agency was tasked with overseeing and issuing gambling licenses in the Philippines, as well as serving as a source of revenue for the government through the gambling industry.
Initially given exclusive authority to manage and supervise all forms of gambling, from card games to lotteries, PAGCOR opened its first casino two years later, in 1979, in the Manila Hilton Hotel. This was the company’s starting point for growth, which led to many casinos opening in the following years. By 1983, PAGCOR had contributed Php296 million to the government coffers, mainly through various gambling operations.
In the 1990s, PAGCOR diversified its gambling interests. The agency increased the number of casinos it operated and ventured into slot machines and bingo halls. By the end of the millennium, 13 casinos and 36 additional satellites were operating nationwide.
The early 2000s marked another milestone for PAGCOR as the company set a new revenue record of £16.7 billion in 2001. The decade was also marked by the introduction of casinos under the Casino Filipino brand, owned and operated directly by PAGCOR. This initiative bore fruit: by 2010, the company’s revenues had grown to Php39.9 billion.
2013 was another outstanding year for the corporation’s revenues, which rose to Php 56.7 billion. This financial achievement made PAGCOR the second largest revenue-generating organization for the Philippine government, second only to the IRS. In 2016, celebrating its 39th year of operation, PAGCOR expanded its reach by opening 56 branches nationwide and generating Php43.85 billion in revenue.
Meaning and History
1983 – 2023
2023 – today
The Philippine Amusement and Gaming Corporation (PAGCOR) logo features a dynamic blend of vibrant red and blue tones, symbolizing progress and a forward-looking vision. At the center of the emblem is an abstract flame-shaped symbol whose curves resemble a stylized letter “P.” Its creators also interpret the design as a guiding star, representing direction and momentum for change.
The lower portion of the symbol is colored in bold red, reflecting passion, courage, and determination. The upper part transitions to a deep blue, evoking stability and trust. This combination of hues conveys a balance between emotional energy and confident rationality, aligning with the dual nature of the corporation’s operations in gaming and public service.
The smooth, flowing lines of the symbol create a sense of motion and continuous renewal. The flame’s complex, well-crafted form suggests an inexhaustible energy source and readiness for transformation.
Beneath the emblem, the corporation’s name is displayed as the acronym “PAGCOR” in blue uppercase lettering. The typeface is a structured, geometric design similar to Supra Mezzo Bold by Wiescher-Design. This font choice communicates authority, professionalism, and a serious approach to corporate identity.
The company allocated £3 million to create this emblem, underlining the importance of visual branding in shaping public perception. The red-and-blue palette in the flame represents the contrast and harmony between excitement and reliability—two essential qualities in the gaming and entertainment sector.
Using capital letters in the name adds strength and formality, reinforcing the institution’s solid presence. The visual cohesion between the flame’s dynamic form and the typography’s precision reflects PAGCOR’s commitment to progress and its role in national development.