Among the centers of the automotive industry in the East, Pakistan should be mentioned first of all. This state is known for several automobile brands at once. Moreover, local plants produce cars for foreign companies. Among them are Suzuki, Honda, and Isuzu.
Ghandhara
National Motors is the company’s original name. This company has been working in its industry for quite a long time – since 1953. The company is based in Karachi. In February 1963, the company was bought by Habibullah Khan Khattak. It was he who renamed the brand, giving it its current name.
In 1972, the company was nationalized. After some more significant milestones in the history of the company, in 1992, it was acquired by the heirs of Habibullah Khan Khattak. In 2017, the company was included in Forbes’ prestigious Asian ranking of 200 companies with fortunes of up to $1 billion.
The main production is built around Isuzu trucks, minibusses, and pickup trucks. There are no vehicles of our design in Ghandhara’s profile.
The company logo starts with a black ring with red spikes inside. Thus, it resembles a stylized wheel as there is another circle with a black inner outline in the center. Next, we see the word mark – the company name. It uses a black sans-serif font, which looks solid and restrained.
The contrast of black and red colors looks elegant, and the clear symbolism with the wheel allows us to determine what industry the company belongs to.
Al-Ghazi
Here, we are talking about a well-known Pakistani manufacturer of agricultural machinery. Al-Ghazi tractors are in high demand by the target audience. As for the history of the company, it was founded in 1983. Later, the company was acquired by another powerful industry giant, CNH Enterprises. Since then, it has also produced several cars that have managed to gain popularity in its region.
The company’s logo at the top is an L-shaped object broken into sections of black and green colors. Between this object and the brand name, at the bottom of the logo is an image of a tractor. This concept is well thought out and justified, as it conveys which products in the company’s assortment are the main and most demanded.
If we move away from the commercial component and evaluate the logo solely from a visual point of view, then from this position, it looks very favorable. Firstly, such a logo is recognizable. Secondly, the combination of colors in it looks bright but, at the same time, unobtrusive. Clarity of meaning and visual appeal – these are the advantages of this logo.
Today, Al-Ghazi is one of Pakistan’s two largest tractor manufacturers. As of 2021, the company’s share in this market segment has reached 21%.
Revo by Adam Motors
This brand was developed by Adam Motors, an automobile company. The brand was founded in 2005. This car model became very popular due to its affordability. By the way, it is interesting that the name of the car comes from the word “revolution.” According to the developers’ plan, it was supposed to revolutionize its market segment. It was assumed that this car would surpass its competitors due to its lower price.
Despite the fact that the company managed to create a car with an optimal price-quality ratio, according to experts, it did not last long on the market. The brand quickly ceased to exist.
The Adam Motors logo was a yellow oval with a blue crescent inside. The name of the company was depicted in a regular sans-serif font.
The Revo logo conveys the traditions of the automobile industry. First of all, it is manifested in the fact that the logo is based on a metallic color. Its combination with the red color in the last letter of the word creates a stylish visual contrast. And slanted letters hint at speed and dynamics, which a good car can give to its owner. It’s just a pity that this logo is now just a part of the history of the Pakistani automobile industry rather than its modernity.
Pak Suzuki Motors
This automobile company was founded in 1983. It is a subsidiary of the Japanese automobile giant Suzuki. Accordingly, the model range is centered around this brand. For example, the most popular car model of this manufacturer is the Suzuki Alto.
Given that we are talking about a subsidiary of a world-renowned enterprise, there have been no problems with identity here since Suzuki took it over. It’s clear, popular, and recognizable symbolism. The stylized letter “S” is depicted in red. It stands out, catches the eye, and looks quite stylish. The brand name is written at the bottom in blue color. On the cars themselves, these badges are made of metal.
Today, the company holds the position of the largest car assembler in Pakistan.
Toyota Indus
The history of this automaker begins in 1990. Like the previous one in this list, this company is a subsidiary. True, here, respectively, we are talking about Toyota. The basis of the range is made up of compact SUVs and small passenger cars. However, in this manufacturer’s product line, there are also large crossovers and pickup trucks.
This company, like Pak Suzuki Motors, did not develop its own logo. It uses the Toyota emblem. The red “Toyota” inscription is used by the company in all areas of official communication with customers and partners.
Back in July 1990, the company started operating a 105-acre plant. The plant is located in Port Bin Qasim. The plant is located in an industrial area. If you look at the map, it is not far from Karachi. The staff of employees is about 3.5 thousand people. In a word, the company is a rather powerful representative of its industry.
Honda Atlas
This Pakistani manufacturer was founded in 1962. The company is jointly owned by the Japanese manufacturing giant Honda and the local company Atlas. However, this is quite clearly reflected in the name.
The enterprise is located in Karachi. The company specializes in the production of Honda cars. The model range consists of sedans and some crossovers. However, the range is not limited to this, as Honda Atlas is the largest motorcycle manufacturer in Pakistan.
Instead of an emblem, the company uses a red “Honda” lettering. However, it does have its own logo. The blue emblem is in an oval red frame with two gaps extending beyond its borders. Next to it, the word with the name of the company is printed in blue font.
Moteurs Indus
The brand name of this company in English is Indus Motors, which is indicated on its emblem. It has been in existence since 1984 and is the leading dealership for Maruti cars in the region. The base of the Moteur Indus emblem is a horizontal red rectangle with white lettering. The text is two-tiered: the first line is large, in a semi-erased Hindu-style font, and the second line is small, in broadly spaced capital letters.