Pandora is a renowned jewelry house that produces and sells exquisite jewelry with original designs, including necklaces, rings, earrings, bracelets. It was founded in 1982 and is located in Copenhagen (Denmark). Its creators are the spouses Per and Vinnie Enivoldsen, who first opened a small family shop and then turned it into a unique sophistication empire.
Meaning and History
The company logo is very recognizable. It is a harmonious combination of graphics and text. Consists of the classic word “Pandora” (sans serif letters, uppercase, with a middle inner spacing) and the image of the ring embodied in “O” with a miniature crown at the top.
The attribute of monarchical power emphasizes the idea that the brand offers valuable jewelry worthy of royalty and effectively distinguishes its owners from those around them. For several decades of the company’s work, its legendary logo has undergone only one transformation. Currently, it exists in two forms: original and revised.
1982 – 2019
The debut version appeared almost immediately with the store’s opening and was a sign above the entrance. But with the expansion of activities, it was included in the individual emblem, since the name, written originally, already had a certain recognition among buyers. The result is an interesting variation: letters + sign. Moreover, the original label is harmoniously introduced into the word itself and does not violate its structure and readability.
Symbols are spaced at optimal spacing and do not merge. They are painted black and look unique due to the combination of wide and thin lines. The word is written in a sleek sans serif typeface and adorned with a small crown with three parts. The base is an arcuate line; the middle is round dots-peas; the top is pointed and elongated triangles. The royalty attribute is centered above the “O.”
2019 – today
The actual emblem has undergone minor editing: the developers have changed the font. Now, these are black letters with slight gray bloom, made with lines of the same width. The designers removed the base from the crown, leaving only three balls and three triangular beams. Therefore, now this element is perceived not only as a crown but also as a ring with shining precious stones.
Font and Color of the Emblem
The word “Pandora” is taken from ancient Greek mythology and is quite popular as it designates not only a Danish jewelry company but also other famous services. For example, it is a streaming radio. The name of the trademark translates as “gifted to all” and represents the first woman on earth, created at Zeus’s behest.
She was simple in origin but equal in beauty to the omnipotent goddesses. The owners of the brand tried to emphasize this by offering products that make any lady divine. The logo’s mythological roots maintain the high status of the brand, allowing you to join the world of beauty through exquisite jewelry with the Pandora label.
The name of the company is written in smooth sans serif letters. Moreover, the updated emblem meets the modern trend of strict geometric proportions. A simple black and white palette enhance the sophistication and elegance of signature products.
Interestingly, the Pandora font exists, but it was not used for the same name. In the first version of the logo, the characters are written in a typeface reminiscent of Optima Demi Bold, designed by Herman Zapf. And in the second, the name is made by Cabin Bold Font.