Pandora Logo

Pandora LogoPandora Logo PNG

The emblem of the Danish jewelry brand is distinguished by its elegance and sophistication. The recognizable Pandora logo reflects the brand’s area of activity and focuses attention on its name, style, refined aristocracy, and luxurious products.

Pandora: Brand overview

Founder:Per Enevoldsen
Copenhagen, Denmark
Pandora is a renowned jewelry house that manufactures and sells exquisite jewelry with an original design, including necklaces, rings, earrings, and bracelets. It was founded in 1982 and is based in Copenhagen, Denmark. Its creators, Per and Winnie Enevoldsen, initially opened a small family shop and then transformed it into a unique empire of elegance.

Meaning and History

Pandora Logo History

The company’s logo is very recognizable. It represents a harmonious combination of graphics and text. It consists of the classic word “Pandora” (sans-serif letters, uppercase, with medium internal spacing) and the image of a ring embodied in the letter “O” with a miniature crown on top.

The royal power attribute emphasizes the idea that the brand offers valuable jewelry worthy of royal persons and effectively distinguishes its owners from others. Over several decades, the company’s legendary logo has undergone only one transformation. Currently, it exists in two forms: original and updated.

What is Pandora?

Pandora is a Danish jewelry manufacturing company founded in 1982 by jeweler Per Enevoldsen in Copenhagen, where its headquarters is located. The company’s production facilities are in Thailand. Pandora also sells its products through an international network of stores.

1982 – 2019

Pandora Logo 1982-2019

The debut version appeared almost immediately after the store’s opening and was a sign above the entrance. But as the business expanded, it was included in an individual emblem, as the originally written name had already gained certain recognition among customers. As a result, an interesting variation emerged: letters + symbol. The original inscription is harmoniously integrated into the word itself and does not disrupt its structure and readability.

The symbols are placed at an optimal distance from each other and do not merge. They are colored in black and look unique due to the combination of wide and thin lines. The word is written in an elegant sans-serif font and adorned with a small crown consisting of three parts. The base is an arch-shaped line, the middle is round pea-like dots, and the top is pointed and elongated triangles. The royal power attribute is centrally placed above the letter “O.”

2019 – today

Pandora Logo 2019-present

The actual emblem underwent a minor revision: the developers changed the font. Now, it consists of black letters with a slight gray gradient, made with lines of equal width. Designers removed the base from the crown, leaving only three balls and three triangular rays. Therefore, this element is now perceived as a crown and a ring with shining precious stones.

Pandora: Interesting Facts

Pandora, a jewelry company from Denmark started by Per Enevoldsen and his wife Winnie in 1982, is famous for its special bracelets, rings, necklaces, and watches.

  1. Beginning as an Import Shop: Pandora first opened as a tiny shop in Copenhagen, Denmark, bringing in jewelry from Thailand. Later, they decided to make their jewelry in Thailand to keep the quality good and prices fair.
  2. The Charm Bracelet: In 2000, Pandora introduced a bracelet you could make by choosing charms that mean something to you. This was a big hit.
  3. Growing Big: Pandora grew from one shop in Denmark to over 2,700 stores in more than 100 countries, making it a huge name in jewelry.
  4. Quality and Being Good to the Earth: Pandora is proud to make high-quality jewelry by hand and source its materials in a way that’s good for the planet. It likes to use recycled gold and silver.
  5. Eco-Friendly Building in Thailand: Their building in Thailand is made to save energy and water and has a green roof to help the environment.
  6. Special Glass Charms: Pandora has special charms made from Italian Murano glass, known for its bright colors and beautiful designs.
  7. Helping Kids with UNICEF: Pandora works with UNICEF to help kids worldwide by selling special collections that support children’s education and rights.
  8. Going Public: In 2010, Pandora listed its company on the Copenhagen Stock Exchange, which was a big deal and demonstrated the company’s value.
  9. Pandora ME: This collection is for younger people, showing Pandora keeps up with what they like and letting them tell their stories through jewelry.
  10. Aiming for a Better Planet: Pandora wants to avoid harming the planet by 2025 by avoiding pollution in its work and using only renewable energy. They also plan to use packaging that can be recycled or is biodegradable.

From starting as a small shop to becoming a world-known brand, Pandora’s Story is about creating, caring for quality and the planet, and letting people share their personal stories with jewelry.

Font and Colors

Pandora Emblem

The word “Pandora” is taken from ancient Greek mythology and is quite popular, as it denotes not only the Danish jewelry company but also other well-known services, such as streaming radio. The brand name translates to “all-gifted” and embodies the first woman on earth, created at the behest of Zeus.

She was simple in origin but no less beautiful than the omnipotent goddesses. The brand’s owners have endeavored to emphasize this by offering products that will make any woman divine. The mythological roots of the logo support the brand’s high status, allowing access to the world of beauty through exquisite jewelry labeled Pandora.

Pandora Symbol

The company name is written in even serif letters. Additionally, the updated emblem responds to the modern trend of strict geometric proportions. The simple black-and-white palette highlights the sophistication and elegance of the brand’s products.

Interestingly, although a Pandora font exists, it was not used for the namesake name. In the first version of the logo, the symbols are written in a font reminiscent of Optima Demi Bold, developed by Hermann Zapf. In the second, the name is executed in the Cabin Bold font.

Pandoras color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C