Panera Logo

Panera Bread LogoPanera Bread Logo PNG

The Panera logo communicates the sale of natural and healthy products. Baking in the oven and fresh ingredients make the muffin fragrant and tasty. The emblem’s symbols communicate that love is the main ingredient in the cooking process.

Panera: Brand overview

Panera is an American bakery-café chain based in the United States that retails a wide range of baked goods and pasta, tortillas, sandwiches, and drinks. In addition, the store offers a special menu, each dish from which can be bought to go. It includes soups, pasta, salads, side dishes, pizza, fruits, smoothies, chocolate, coffee, and more. The bread is always fresh, as the in-house baker bakes it in the morning. The brand structure includes over 2,000 points of sale in the United States and Canada. It is headquartered in Sunset Hills, Missouri. In the Greater St., the Louis company operates as the Saint Louis Bread Company and owns over 100 offices. In turn, it belongs to JAB Holding, which the Reimann family of Germany owns.

Panera Bread has become a favorite spot for its freshly baked bread, sandwiches, and warm, welcoming space. The story started in 1981 when Ron Shaich founded Au Bon Pain Co. in Boston, Massachusetts, introducing fresh bakery items and sandwiches to the locals.

A significant step for the brand came in 1993 when Au Bon Pain Co. acquired Saint Louis Bread Company. This move led to the birth of the company, which embraced a new mission to offer freshly baked goods, salads, and sandwiches in a cafe-like setting.

After selling off Au Bon Pain, the brand shifted its focus to Panera Bread in 1999. This decision sparked a period of rapid growth. Throughout the 2000s and 2010s, the company opened hundreds of new locations across the U.S., known for its artisan bread, diverse menu, and spaces perfect for gatherings or remote work.

Healthier menu options began appearing in the mid-2000s to the 2010s. In 2004, the company introduced an antioxidant salad, a turkey, and an avocado roll, emphasizing a shift towards nutritious eating.

In 2010, the company pioneered menu transparency, becoming the first national restaurant chain to display calorie information. By 2017, it had removed artificial ingredients, underlining its commitment to quality and health.

Technology and convenience became a focus in the 2010s, with the launch of the MyPanera loyalty program in 2012 and the rollout of “Panera 2.0” in 2014. This initiative included self-service kiosks, an enhanced mobile app, and delivery services, improving operations and customer satisfaction.

In 2017, JAB Holding Company bought Panera for approximately $7.5 billion, making it a private company. Under JAB’s guidance, the company continued to grow and innovate, introducing services like express service and coffee subscriptions.

Meaning and History

Panera Logo History

Rosenthal’s spouses, Ken and Linda, started the successful café-bakeries. They opened a firm in Kirkwood (Missouri) called The St. Louis Bread Company. For business, start-up entrepreneurs received a loan of 150 thousand dollars and fully invested in the business. They developed and supported their enterprise in every possible way, turning it into a popular network, which in 1993 was acquired by Au Bon Pain for 23 million dollars. She also renamed it Panera, taking as a basis the Latin concept meaning “breadbasket,” “breadbasket.” This landmark event took place in 1997.

Then, the brand sold Au Bon Pain and focused on bakery baking, for which it renovated 20 buildings. Every year, their number increased, and the head office moved to larger settlements until it ended up in Sunset Hills. At the same time, the company bought out competitors and gave them its name. In 2008, the brand expanded beyond the United States and Canada. Around the same time, the company’s concept was radically changed: it announced that it uses only natural products and refuse any artificial additives.

In 2014, Panera introduced a digital format for paying for purchases: ordering goods online and paying remotely via tablets or smartphones became possible. The assortment of ready-made meals has also expanded: soups, side dishes, hot chocolate, soft drinks, coffee, salads, etc., have been added to the menu, intended both for food on-site and for take-away. In 2018, the company opened its service to deliver dishes and other products. In 2020, pizza was also added to the list. All shops operate under one sign, regardless of location. In total, the network has five emblems.

What is Panera?

It is a chain of restaurants which is concentrated mainly on the east coast of the United States. Its establishments operate in a combined format of bakeries and cafes, so the menu, in addition to soups, side dishes, salads, and other dishes, includes a wide variety of pastries – from sweet muffins and cakes to tortillas and bread, which is used to make sandwiches. The company has been operating since 1987, and since that time, its logo has depicted a woman carefully hugging a bun.

1987 – 2005

Panera Bread Logo 1987

At first, the image was black and white. A woman with flowing hair was drawn in dark contour lines on a light background. Long strokes represented an arm, shoulder, face, and bread. It was a classic oval-shaped loaf. The granary held him like a baby and looked tenderly at the freshly baked bun. Under the bottom was an inscription of the trademark’s name. The words were arranged in two lines: “Panera” at the top and “Bread” at the bottom. The last of them was taken into an ellipse, resembling a loaf. The Asian-style font was custom-designed.

2005 – 2011

Panera Bread Logo 2005

The designers have kept the curly letters and the image of a woman hugging bread. They only added color to the existing version, using beige as a background. It most closely matches the shades of fresh baked goods.

2011 – 2020

Panera Bread Logo 2011

The developers smoothed the body text without changing a single letter. However, for the additional inscription, which is located at the bottom, they used a different font—an even and strict grotesque. The authors also removed the oval that surrounded it. The woman’s hair was placed against a beige background like the head.

2019 – 2020

Panera Bread Logo 2019

The emblem underwent a redesign, after which it received a new look and shape. The key changes affected the image of the girl: a bundle of ears appeared in her hands, not a loaf of bread. The artists redrew the “mother of loaves” pose so that the face was positioned not in frontal view but in profile. Hair no longer fluttered: their designers neatly “styled.” The brand name was placed in one line, not two. The letters got white, a dark outline, and backlighting, making them three-dimensional. All elements were in a black rectangle.

2020 – today

Panera Bread Logo

The modern interpretation of the logo is an almost identical repetition of the old version. There is a difference, of course, but it is not striking. You will notice a different form of the woman’s disposition. She is depicted straight ahead and looks ahead. A loaf of bread in her hands, a third of which the “granary” has broken off. The word “Panera” is made in the same font but with letters connected: “a” in conjunction with “n” and “e” – with “r.” The Bread lettering is at the bottom and is painted beige. Now, all the elements are placed on a semi-oval green background. It looks like the mouth of the oven where bread is baked. And green indicates the products’ environmental friendliness and the ingredients’ naturalness.

Font and Colors

Panera Emblem

The visual identity sign of the bakeries and coffee shops chain is based on stereotypes: bread plus a woman-mother. In this case, it is the “breadbasket,” the “breadbasket.” Her image was redrawn twice, but it never disappeared from the logo because it completely matches the theme of bakery products – home, family, giving warmth.

For the main inscription, a typeface of the same name was used with letters in the Asian style, as if they were made with short strokes. It was first published in Fontmonger.

Panera Symbol

The colors correspond to the bread theme, with a predominantly light beige. White, black, and olive green are also present. The first one is used as a background in the early logos. The second one contains all the inscriptions. The third one serves as a background in the last emblem and testifies to the product’s environmental friendliness.


Is Panera a brand?

It is a well-known brand and a key player in the fast-casual dining market in the United States. It falls under Panera Brands, a big name in the fast-casual restaurant industry, including brands like Caribou Coffee and Einstein Bros. Bagels. The company stands out for its high-quality bakery items, nutritious meals, and cozy cafe vibe, making it a favorite among customers looking for good food in a comfortable setting.

Who owns Panera?

Panera, a well-liked bakery-café chain that serves fresh bread, sandwiches, soups, and salads, is owned by JAB Holding Company. They took over on July 18, 2017, which meant Panera was no longer a public company after 26 years. This move was a big deal for the company, showing its success and value.

JAB Holding Company has a big impact worldwide, working with consumer goods and services, including coffee shops and fast-food restaurants. The deal was important for Panera Bread, too. With JAB’s help, Panera used more resources and knowledge from the global food and drink world.

Hamra Enterprises is one of the big franchises of Panera Bread, running many of its locations. Franchisees are super important because they help the company grow and ensure customers everywhere get the same great brand experience. Even though they don’t own Panera, their work managing the cafes is key to keeping customers happy and the business doing well.

What does the logo symbolize, Panera Logo?

The logo, depicting a woman carefully holding a piece of bread, showcases the company’s deep love for baking and its commitment to offering nutritious, high-quality food. This image is a key part of how Panera communicates the care, warmth, and authenticity they put into their food and service. In 2020, Panera Bread refreshed its logo, adding deeper significance to its design. The logo now features a shape resembling the top part of an oven, highlighting the central role of baking in Panera’s operations.

The logo’s color scheme also contributes to its meaning. A golden brown color brings to mind the look of freshly baked pastries, evoking feelings of warmth and the allure of baked goods straight from the oven. This color choice aims to beautify the logo and awaken a desire for comforting, tasty food. The logo includes a vibrant shade of green, representing Panera’s pledge to use fresh, natural ingredients. The green color serves as a reminder of Panera’s transparency in sourcing and its goal to offer foods that are as good for the body as they are for the palate. Through its deliberate design and symbolism, the logo narrates Panera’s passion for baking, its promise of quality, and its focus on wholesome ingredients.

Who is the lady on the Panera Bread logo?

The logo shows a woman holding bread gently, nicknamed “Mother Bread.” This image comes from the designers at Heckler Associates, who wanted to show how much Panera cares about baking and making food. “Mother Bread” isn’t based on a real person. Instead, she stands for the baking process, especially the part where dough is fermented to make bread soft, airy, and tasty. In sourdough baking, the starter is often called “mama” because it needs care and feeding, just like taking care of a child.

This idea connects to Panera’s way of baking with care, using good, natural ingredients. It’s about being precise and putting love into making bread. Panera wants its food to feel warm, genuine, and comforting, like home.

Why did Panera change its logo?

In 2020, Panera Bread decided to update its look and logo due to the challenges caused by the COVID-19 pandemic. At a time when businesses everywhere were changing how they served their customers, focusing on being safe, convenient, and in tune with what people now needed, Panera saw this as the perfect chance to freshen up its image to reflect better its history and what it stands for.

Panera mainly changed its logo to strengthen its ties to traditional baking and honor its history, especially its focus on sourdough bread. The new logo spotlighted “Mother Bread,” symbolizing Panera’s commitment to careful baking and using quality ingredients. It was a nod to Panera’s roots and its role as a place that serves fresh, good-for-you bread.

What is Panera Bread’s slogan?

Panera Bread is a restaurant chain that cares about serving good, healthy food. Their main message, “One Panera for a Healthier and Happier World,” shows how committed they are to making fresh and natural food, bringing people together, and making them feel good.

In 2013, Panera wanted to show everyone how much they care about being responsible and making a positive impact, so they started saying, “Live Consciously. Eat Deliciously.” This slogan is all about making food that tastes great without harming the planet or the community. It encourages people to think about where their food comes from and enjoy good-quality meals.

Panera has used other catchy phrases like “Fresh Bread Makes Friends” and “Food as it should be” to discuss different parts of their work. “Fresh Bread Makes Friends” tells us how important their bread is for making sandwiches and making people feel welcome. “Food as it should be” is about being open about how they make their food, using ingredients you can trust to be good for you. Even though these slogans haven’t been part of their logo, they’ve helped Panera share what they’re all about.

When did Panera change its logo?

In 2020, Panera Bread updated its logo to address the challenges of the COVID-19 pandemic. It was a small change but a major step, showing that Panera keeps up with the changing world and focuses on safety and convenience for its customers. Even before this big change in 2020, Panera was always playing with its logo to show better what the brand is all about. For instance, in 2005, they added brown to the logo, hinting at the warmth of their freshly baked bread.

Then, in 2011, Panera swapped all the black in its logo for dark brown. This small change made the logo feel warmer and more welcoming, linking it to baking and using natural ingredients. By 2019, Panera had updated its logo again, giving it a modern, neon-like flair. This new look was part of Panera’s effort to stay fresh and appealing to everyone. Through all these updates, Panera has shown its dedication to offering tasty, healthy food, staying true to its values while adapting to new times.