Papa Johns Logo

Papa John's Pizza LogoPapa John’s Pizza Logo PNG

The Papa Johns logo clearly shows the solid reach of customers and the company’s scale. The number of establishments belonging to the network is growing every year. The emblem promises delicious fresh pastries and fast service, which wins customers’ love.

Papa Johns: Brand overview

Papa John’s is an American chain of bakery and pizza delivery restaurants and a franchise company that has expanded its points of sale to a very large area. It operates nearly 5,200 establishments. They work within the country (in 50 states) and abroad (in 44 states). The firm also operates 246 co-branded stores and 35 locations in China. Now, it is the fourth largest among similar pizzerias, and in 2016, it even ranked third. Its founder is John Schnatter, an entrepreneur who opened his first restaurant in 1984. The head office is based in Jeffersontown, Kentucky.

Papa John’s stands out in the pizza industry. It is celebrated for its high-quality ingredients and the slogan, “Better Ingredients. Better Pizza.” The company’s growth from a modest beginning to an international presence showcases determination, innovation, and adaptability.

The journey began in 1984 when John Schnatter opened the first company location in his father’s bar in Jeffersonville, Indiana. Funding came from selling his Camaro Z28, marking the start of what would become a major name in pizza. By 1985, the operation expanded, starting its franchise and spreading through Kentucky and Indiana.

The decade of the 1990s was a period of rapid expansion for the brand across the United States, a growth fueled by its commitment to quality. This era included a significant milestone in 1993 when the company went public on NASDAQ with the ticker PZZA.

In the 2000s, the brand continued to innovate, notably launching its online ordering system early in the decade, one of the first in its industry to do so. This period also saw the company’s international expansion, opening locations in the UK, Mexico, and China, reaching over 4,000 stores in more than 35 countries by 2010.

However, the late 2010s presented challenges, leading to changes at the top. In 2019, Rob Lynch became the new leader, focusing on rebranding, improving product quality, and rebuilding the brand’s reputation.

The COVID-19 pandemic in 2020 brought both challenges and opportunities. The company introduced contactless delivery and new products like the Papadias pizza burger, alongside investing in technology for better customer service, such as real-time pizza tracking.

With more than 5,500 locations in 49 countries, the brand remains a key player in the pizza market. Its focus on quality, embracing new technologies, and navigating tough times have been crucial for its continued success.

Meaning and History

Papa Johns Logo History

A massive project started with a small idea. First, the future businessman set up a closet where brooms used to be kept. It was the backyard of the tavern owned by his father, Mick’s Lounge. She was in Jeffersonville, Indiana. The young man sold the car and bought used pizza-baking equipment, spending $1,600. Gradually, he got the point of sale – in the building of the former toilet. Such harassment occurs because the father forbade his son from doing business and sent him to study. However, he insisted on his own and still became an entrepreneur. And successful.

That is, the conditions for the launch were, to put it mildly, extremely limited. However, this did not stop the businessman from creating the fourth-largest pizzeria chain in the United States because big things start with small attempts. And so it happened: takeaway pizza was to the taste of many people. A year later, Schnatter moved into the next room. He also pioneered a special sauce for dipping the crust, which was deliciously done.

Papa John's Pizza Symbol

In 1993, the company went public and began to develop rapidly. In 1994, she already had five thousand points of sale, and in 1997 – one and a half thousand. In 2009, the founder of the pizza chain could return his car, which was sold to buy equipment. Now he paid 250 thousand dollars for it, and not the amount for which he sold (1600 dollars). This was the result of the company’s glory, whose logo is known throughout the world. It decorates the shops’ entrances and the bakers’ branded uniforms.

What is Papa Johns?

It is the trade name of the company, Papa John’s International, Inc. This is one of the largest pizza chains in the United States. Its establishments operate like restaurants but allow food to be ordered, taken away, or delivered. The logo in the form of a convex red inscription is known to residents of at least 49 countries because there are about 5.5 thousand company locations in the world, which are located on different continents. In addition to traditional pizza, desserts, chicken wings, and drinks are served there.


Papa John's Pizza Logo 1984

The original emblem is simple: a geometric figure with an inscription inside. It is a red and white banner with an image of an “upside-down plate.” It is painted white, arched, and complemented by a rectangle at the top with the word “Pizza.” The name is written in blue letters, which narrows from the center to the edges.

1984 – 1995

Papa John's Pizza Logo 1984-1995

The designers kept the inverted arch shape, completely circling the geometric figure with a thin green line. All lettering is red. The central letters, as before, are much larger than those on the right and left, making the emblem stand out from the rest. The font in the phrase “Papa John’s” also did not change: there were bold characters in upper case without serifs.

1995 – 2019

Papa John's Pizza Logo 1995

The developers designed it differently to modernize the logo without affecting the main configuration. They added wide square serifs and green shadows, placed the word “Pizza” on a ribbon with triangular ends, and circled it with a red line.


Papa John's Pizza Logo 2018

The emblem consists of two diagonally arranged rectangles. They are docked closely and slightly offset from each other. The right figure is red; the left is green. They contain the name of the pizzeria chain, divided into two parts. The last “s” is smaller than the others and underlined with a short stripe. Font capital, chopped.

2019 – 2021

Papa John's Pizza Logo 2019

After a few years of experimenting with the visual identity badge, pizzeria management settled on a 1995 version with a font from the 2018 logo. In the transformation process, a massive sign, which initially served as an emblem, turned into a miniature icon intended for advertising. The author of The Eternal Sign was a marketer who lived next door to John Schnatter during his student days. Like himself, the developer’s name was lost, although the future owner of the Papa John’s chain promised him free weekly pizza for such work.

The old shell is preserved in the modern logo, but the content has been changed. Designers have introduced a new font into the old frame—smooth, even, sans-serif. They did the same with the inscription on the tape, using the grotesque. Another modification touched on the color: now, the letters are painted in light scarlet instead of rich red.

Serif typefaces were used only in the middle years: Aachen Bold, created by designer Colin Brignall. Italian Plate is currently used—smooth, even, and wide font.

The color palette is stable because red and green are always present in any logo configuration. Red attracts, green inspires confidence and white calms.

2021 – today

Papa John's Pizza Logo

At the end of 2021, the fast-food restaurant chain Papa John’s carried out a large-scale rebranding. She focused on keeping the identity simple and ditched the “Pizza” ribbon and the possessive apostrophe. Now, the pizzeria is simply called Papa John’s. The redesign also removed the green outline around the text, and the name itself took on the shape of an inverted plate. For this, the Mathews Hale Design studio specialists, entrusted with updating the emblem, left the letters in the form of a ladder – with a decrease from the middle to the sides.

Papa Johns: Interesting Facts

Papa John’s is a well-known pizza delivery and takeout chain. It started in 1984 and has become one of the world’s biggest pizza companies.

  1. Beginnings: John Schnatter started Papa John’s in Jeffersonville, Indiana. He opened the first location in a broom closet in his dad’s tavern after selling his car to get the money for pizza equipment.
  2. Slogan: The company’s motto, “Better Ingredients, Better Pizza,” emphasizes using high-quality ingredients to make delicious pizza.
  3. Growth: Papa John’s has grown significantly, with over 5,000 locations in 45 countries.
  4. Online Ordering: In 2001, the first big pizza chain allowed customers to order online across the U.S., helping the company grow.
  5. Community Work: Through the Papa John’s Foundation for Building Community, the company helps with youth leadership, food security, and social justice.
  6. Peyton Manning: The former NFL quarterback was a spokesperson and owned 21 Papa John’s stores in Denver. He sold them in 2018 before Papa John’s stopped being an official NFL sponsor.
  7. Garlic Sauce: Introduced in 1984, garlic sauce is extremely popular, and customers often order extra.
  8. Cheese sticks: Papa John’s invented cheese sticks, first made from leftover dough and now a favorite side dish.
  9. Logo: The logo shows founder John Schnatter, a symbol that has stayed despite leadership changes.
  10. Environment: The company is working on being more sustainable by using recyclable boxes and reducing energy use in its stores.

Papa John’s journey from a small start-up to a global presence is a story of innovation, commitment to quality and growth, and overcoming challenges.

Font and Colors

Papa John's Pizza Emblem

The designers replaced the Italian Plate typeface with a different typeface with slightly wider stems and shorter cuts for the “J” and “S.” Papa John’s corporate palette now consists only of red. At the same time, all previous logos also feature green.


What was Papa John’s slogan?

The slogan “Better Ingredients. Better Pizza. Papa John’s” is a catchy line; it’s at the heart of what it stands for. It shows the company’s promise to use top-quality ingredients to make the best pizza. This slogan is a key part of Papa John’s story, showing its dedication to excellence and focus on quality. From the start, the company wanted to be different from other pizza places. Founder John Schnatter believed using better ingredients would make his pizza stand out.

The slogan came from this strong belief in quality. It was a way to get attention and a promise to customers that Papa John’s pizza is made with the best ingredients. Over time, this slogan symbolized the company’s commitment to quality, telling customers they get a superior pizza every time they order. John Schnatter’s name at the end of the slogan is like his personal guarantee on the quality of the pizza. It suggests that he stands behind every pizza made, ensuring it meets the company’s high standards.

Who designed the Papa John’s logo?

The brand chose the San Francisco design firm Su Mathews Hale Design for a big project: giving their logo a new look. This was all about making the Papa John’s brand feel more modern and work better online, especially since many of their orders come online. They wanted a logo that people could easily recognize and look good on any screen, big or small.

Working with Su Mathews Hale Design was a clear sign that the brand was ready to keep up with the latest trends and meet customers’ needs in new ways. They picked this firm because it’s known for creating creative and modern designs. The goal was to make the Papa John’s logo catch customers’ eye more in the crowded online space, helping them quickly pick it out.

What does the logo symbolize, Papa John’s Logo?

In 2021, Papa John’s introduced a new logo that embraces a minimalist style, focusing on simple lettering. This update shows the core of what the company is about. The old logo was red and green, hinting at classic pizza toppings, tomato, and basil. Now, red is the main color, and green is shown with the slogan. This shift to red highlights tomatoes, underscoring the brand’s dedication to using fresh, quality ingredients.

Choosing a simpler logo matches the brand’s values of honesty and bravery. This move to minimalism sends a clear message: the brand focuses on the quality of its pizzas. The design aims to show that great pizza comes from great ingredients, with a special emphasis on tomatoes, highlighting their commitment to freshness. This minimalist design aligns with what today’s customers like clear and simple branding. In a busy world, the new Papa John’s logo stands out for being easy to recognize and understand.

What does the Papa Johns logo mean?

The brand’s logo, known for its deep red color, highlights the key role of tomatoes in their pizza, particularly the tomato sauce that’s a basic element of most pizzas. This color choice is intentional, showing the brand’s focus on using fresh, quality ingredients, with tomatoes crucial in their recipes. The red in the logo reminds customers of the tasty flavors and high-quality food the company aims to provide with every pizza.

The logo’s simple design reflects the company’s belief in straightforward, high-quality service. This simple design approach suggests that great quality can be achieved without making things overly complex. While red focuses on tomatoes, green elements in the logo occasionally nod to basil, another essential pizza ingredient, highlighting the brand’s attention to flavor-enhancing ingredients. These aspects assure customers that choosing the company means getting a delicious and carefully made pizza.

What is Papa John’s new logo?

In November 2021, the company introduced a new logo that’s much simpler than before. Now, it just shows the name “PAPA JOHNS” without the green frame or the “PIZZA” ribbon from the old design. This change makes the logo look modern and minimalist.

The logo is dark red and uses bold capital letters in a straightforward sans-serif font. The letters get bigger towards the middle and smaller again towards the ends, which draws your eye to the center. The words “PAPA” and “JOHNS” are also very close together, making the logo look neat and connected. This new logo is a big step for the brand, showing they want to keep up with the times and stand out online, where a clear, bold look is important.

What does Papa stand for in Papa John’s?

The company, Papa John’s International, Inc., is named after its founder, John Hampton “Papa John” Schnatter, an American entrepreneur who started the business in 1984. Schnatter opened his first pizza place in an unusual location—a broom closet in his father’s tavern. This move highlighted his dedication and innovative approach to achieving his goal of providing high-quality pizza.

“PAPA” stands for “People Are Priority Always,” which reflects the company’s core values. This motto emphasizes the brand’s focus on valuing both its customers and employees. It shows the company’s commitment to great service, a positive work environment, and delivering pizzas made with attention to quality. Since the beginning, this philosophy has been key to the brand’s operations and what it stands for.

Why did Papa John’s change its logo?

In 2021, the brand decided to refresh its look, including a new name and logo. This change was part of a bigger plan to improve how it serves customers worldwide. By updating its look, the company wanted to show that it was serious about providing top-notch service and making great pizza.

A key update was changing the spelling of ‘Johns’ in their logo by removing the apostrophe. It was about looking modern and making the brand simpler and more unified for all customers. This step towards simpler branding helps make the company’s name easy to remember and fits better on various platforms, from online to storefronts. The new logo and branding refresh were about setting the brand up for the future, showing they’re a company that listens and adapts. The rebranding was the company’s chance to start fresh, focusing on what they do best: making quality pizza and taking good care of their customers, reflected in their new, simpler logo and name spelling.

What’s the controversy surrounding the Papa John’s logo and slogan?

In 1988, the company faced a lawsuit from Pizza Hut over its slogan “Better Ingredients. Better Pizza.” Pizza Hut, which used the slogan “best pizza under one roof,” claimed its slogan falsely represented its product quality. However, the lawsuit was unsuccessful. The brand defended its slogan by stating it was meant to be a subjective opinion, much like Pizza Hut’s. This legal battle highlighted how pizza companies use subjective slogans to compete and attract customers.

How much did the symbol Papa John’s cost?

The creation of the brand’s logo comes with a quirky story about a promise from the founder. He was so taken with the logo design that he promised the designer free pizza every week for life if his business succeeded. Over thirty years have passed, and this promise has amounted to about $16,000 worth of pizza. Unfortunately, the founder never got the designer’s name, and the designer hasn’t come forward to claim their pizzas. This funny yet telling story adds an interesting dimension to the company’s history, highlighting the unexpected promises made during the early days of a successful business.