Paparazzi jewelry is not available in stores and catalogs – they can only be bought from a person who is in a financial pyramid. This company operates according to the MLM business model but differs in that you do not need to become a consultant yourself to purchase its products. In addition, all jewelry costs $ 5, does not contain harmful metals, and is available in limited quantities: each new batch is different from the previous ones, and it is not certain that it will ever appear again. All this motivates you to buy accessories or even join network marketing in order to distribute and profit from two sources: both from direct sales and in the form of passive income from referred friends.
Meaning and History
Paparazzi has been in business since 2010. It grew out of a small hobby of the sisters Chani and Misty, who made jewelry by hand and sold them themselves at various events. Each item was valued at $5 because aspiring entrepreneurs wanted to make fashion accessories accessible to all women, regardless of their financial status. The idea was supported by the husbands of Chani and Misty – Ryan Reeve and Trent Kerby. Together they created the Paparazzi Jewelry empire and launched the Party Plan starter package in the last days of December 2010. In just six months, the pyramid scheme grew by 900%.
According to the manufacturer, the cost of jewelry is only $2.75. Each consultant sells almost twice as much and gets the $2.25 difference to keep. This is the basic principle of earning. And if he finds new distributors to join the network, the income will grow at the expense of a percentage of their sales. The main requirement is the ability to conduct a dialogue with potential buyers, charisma, and a wide circle of acquaintances.
The Paparazzi Accessories logo speaks for itself. It looks like several stacked rings, hinting at the company’s main direction. The pink graphic symbol looks like a curly lattice of four separate parts. A long horizontal line is drawn below. Above it are mirrored fragments containing two circles of different sizes and one right angle with a “drop.” The third “drop” is depicted above, pointing downwards. Each element is painted only along the outline: the outer side is outlined in a wide pink line, while the inner space is left empty. At the bottom, a black inscription “paparazzi” has been added, which echoes the geometric composition with its round outlines.
If it were not for the elements in the form of drops, the logo of the jewelry manufacturer would look like brass knuckles. And all because of the characteristic arrangement of the rings, which are lined up one after the other in the form of an arch and connected at the bottom by a common base with a horizontal line. But in fact, the designers tried to convey the lightness and sophistication of jewelry to show their diversity.
Font and Colors of the Emblem
The typography of the Paparazzi logo has been chosen to best fit with the graphic symbol. Therefore, the developers used a round bold font with the same stroke thickness. It is very close to the grotesque Vonique 92, which was inspired by the streets of Paris. The gloomy mood of the black inscription dilutes the pink pattern. The stereotypically “feminine” color, according to designers, should attract the target audience of the brand.