The PGA of America logo symbolizes prestige and authority as golf is considered an elite pastime. It represents a community of like-minded individuals united by their love for this unique sport. In addition, the emblem reflects the national origin of the organization, emphasizing its connection with the United States.
PGA of America: Brand overview
The PGA of America was founded in 1916 when several dozen golf enthusiasts met at John Wanamaker Department Store, agreeing to form an organization to oversee competitions for professional golfers, including championships and mid-level tournaments, initiated by Lewis Rodman Wanamaker, its official founder, despite never playing golf himself. At the time, professional golfers primarily worked as club instructors had limited recognition, faced restricted playing opportunities, and earned modest incomes. The organization’s inaugural event, the PGA Championship, took place at Siwanoy Country Club, awarding Jim Barnes a prize of $500. PGA of America navigated challenges such as World War I and the Great Depression yet managed to establish regional chapters, training standards, and prestigious events like the Ryder Cup, enhancing professional golf’s visibility. The sport’s popularity surged post-World War II with the rise of televised tournaments featuring stars such as Arnold Palmer and Jack Nicklaus. Eventually, internal disputes regarding tournament management led to the formation of the independent PGA Tour. Following the split, PGA of America refocused on education, professional training, and community programs like Play Golf America, The First Tee, and PGA Junior League Golf. Its recent relocation to Frisco, Texas, underscores a continued commitment to expanding golf’s reach and accessibility.
Meaning and History
The sports organization’s logo is a round coat of arms shield, giving it an authoritative and respectable look. The mention of America emphasizes the national origin of the association and its connection with the United States. At the same time, the emblem undoubtedly symbolizes golf as it contains elements related to this sport.
What is the PGA of America?
PGA of America is the abbreviated name of the Professional Golfers’ Association of America – one of the most respected organizations associated with golf. It promotes the development of this sport in the U.S. and supports professional players. Its tasks include organizing tournaments, offering educational programs, popularizing golf, and more.
2000s – today
The logo features the letters “PGA,” representing “Professional Golfers’ Association.” The abbreviation is written in the circle’s center and is once again duplicated separately on the right. In the first instance, it’s small and white; in the second, it’s large and gold. The same bold font with massive serifs is used for both versions.
The letter “G,” in the center of the circle, divides the golf attributes: two clubs, a ball, and its stand. Below is the founding year of the organization – 1916. The sports equipment is depicted in blue and looks like Jolly Roger: the crossed clubs perform the role of bones, and the ball serves as a kind of skull. In this case, the logo symbolizes excitement, fun, and joyful anticipation.
The golden circle has a blue frame in the form of a ring. It contains the association’s full name, with the words “OF AMERICA” specifically located at the bottom to stand out. Thus, the designers decided to emphasize the organization’s national affiliation.
Font and Colors
The phrase “Professional Golfers’ Association of America” uses a font from the Gotham family, while the abbreviation uses a bold typeface with wide serifs. The emblem looks attractive and dynamic thanks to diverse typography – just what a sports brand needs.
White is the accent color, but it is not the only one. Besides, PGA uses its signature shades of Madeira Classic Navy 1043 and Madeira Classic Gold 1273, which create a feeling of luxury and prestige together.