Portland Timbers Logo

Portland Timbers LogoPortland Timbers Logo PNG

The symbolism of the three stripes on the “Portland Timbers” logo refers to the club’s participation in three leagues. The main symbol is the axe, a tribute to the club’s history; at the same time, it’s a stylized representation of the letter T, the initial letter of the second name. The circle symbolizes unity, integrity, and the pursuit of perfection.

Portland Timbers: Brand overview

Founded:March 20, 2009
Founder:Merritt Paulson
Headquarters:
Portland, Oregon, U.S.
Website:timbers.com

The “Portland Timbers” is an American professional soccer club competing in Major League Soccer (MLS) as a member of the league’s Western Conference. Since 2011, the “Timbers” have played their home games at Providence Park. The history of the “Portland Timbers” began in the spring of 1975 when the original “Timbers” club joined the North American Soccer League. The team disbanded at the end of the 1982 season as player salaries exceeded team revenues. Three years later, the sports organization returned under the name FC Portland Timbers and formed the Western Soccer Alliance (from 1986 – Western Soccer League).

In 1989, local businessman Art Dixon took control of FC Portland and renamed it “Portland Timbers.” In 1990, the WSL announced a merger agreement with the American Soccer League. The new league was called the American Professional Soccer League, but the team spent only one season there: in 1991. Team owner Art Dixon closed it after losing over $500,000 over two years of ownership.

The team’s next return was in 2001, and it played in various leagues, including the USL First Division and the USSF Second Division Professional League. On March 20, 2009, Don Garber, the commissioner of Major League Soccer, announced Portland as the eighteenth MLS team. Its owner became Peregrine Sports, LLC, led by Merritt Paulson.

The owner had long aspired to join Major League Soccer, which required reconstructing PGE Park. The football club’s nickname remained the same. The name was chosen on March 8, 1975, from over 3,000 entries in an open contest. The word “timbers” is related to the logging that supported Portland’s economy in the 19th century.

Meaning and History

Portland Timbers Logo History

From 1975 to 1982, the NASL team used various logos featuring an axe inside a large circle. After moving to the second tier of the American soccer pyramid in the early 2000s, they introduced a new logo – triangular, with vertical green stripes and a white pine on a black background. However, it was short-lived: in 2005, the logo returned to its roots.

What is Portland Timbers?

The “Portland Timbers” is an American soccer team consisting of professional players located in Portland, Oregon. It is a member of the Western Conference and an MLS participant, acting as an expansion franchise since 2011. The club was founded in 2009. Its home stadium is Providence Park. The club is managed by Peregrine Sports, with the controlling stake owned by Merritt Paulson.

2001 – 2004

Portland Timbers Logo 2001-2004

The team marked its entry into the second American division with an updated logo. If all the graphic symbols of the “Portland Timbers” were circular (a classic that has persisted to this day), the early 2000s were dedicated to experiments with a triangular shape. As a result, a logo appeared in the form of a heraldic shield with three sharp angles. However, it was not solid but consisted of disjointed wavy stripes and elongated geometric figures. On the left side was a pine – white on a black background. The right side was white and green. Above the shield was the club’s name: the word “TIMBERS,” written in italic font with a uniquely designed letter “M.”

2005 – 2010

Portland Timbers Logo 2005-2010

The triangular emblem did not find support among fans, so they warmly welcomed the new version of the graphic symbol – a circle with an image of a double-sided axe. This was an interpretation of one of the old logos of the “Portland Timbers,” used from 1975 to 1982. This marked a return to the roots – albeit in a different color scheme. The circle became pale yellow, and the decorative elements, contours, and inscriptions were muted green.

2011 – 2015

Portland Timbers Logo 2011-2015

The MLS “Portland Timbers” logo incorporates elements of the former USL “Portland Timbers” emblem design. The circular shape symbolizes unity, integrity, and the pursuit of perfection. The white axe pays tribute to the Pacific Northwest’s timber industry, as loggers traditionally used axes to cut trees. The three chevrons resemble a pine.

The axe extends beyond the circle – the lower part of the handle hangs over the club’s nickname, where all letters are uppercase. The word “Portland” is larger than the word “Timbers.” This is done specifically to demonstrate a reference to the region. The “Timbers” logo also reflects the team’s colors – ponderosa green and moss green, symbolizing Oregon’s forests.

2016 – 2018

Portland Timbers Logo 2016-2018

The soccer team updated its logo in 2015 when it won the MLS Cup. Designers removed the inscription from the circle on the “Portland Timbers” logo – only the axis remained, made in the shape of the letter “T.” This refers to the word “Timbers.” The diagonal stripes still stretch towards the axe. Their placement changed: they moved lower and became continuous. A series of stripes (three on each side) symbolizes the franchise’s membership in three leagues: NASL, USL, and MLS. The color palette of the current “Portland Timbers” logo is the same as that of the previous one.

2019 – today

Portland Timbers Logo 2019-Present

In 2019, another redesign was carried out, resulting in the yellow stripes becoming orange. The green color also acquired a new shade: now it seems warmer. The arrangement of elements, shapes, and proportions remained unchanged.

Font and Colors

Portland Timbers emblem

Both when the team entered the North American Soccer League and after joining Major League Soccer, it had perfectly round emblems (except for the transitional period from 2001 to 2004). All of them essentially symbolized the same thing. The circle means unity and the pursuit of perfection. The diagonal lines symbolized the forest in the city of Portland and its suburbs; their shape resembled the pyramidal crown of a pine. The axe, another mandatory element of the logo, served as a reminder of the timber industry that supported the city’s economy for many years.

Portland Timbers symbol

Apparently, the creators of the “Portland Timbers” emblem decided that inscriptions would be superfluous, and a simple drawing with a circle and an axe would be sufficient for the club’s visual identification. They were right: this symbol has long been associated with the Portland club and does not need textual additions.

Designers preserved the unique design of the emblem, experimenting only with colors. The last time they updated the palette was in 2019: they used green with a yellow tint for the inner part of the circle and gold (#D69A00) for the other elements.

Portland Timbers color codes

EvergreenHex color:#00482b
RGB:0 72 43
CMYK:100 0 40 72
Pantone:PMS 3425 C
GoldenrodHex color:#d69a00
RGB:214 154 0
CMYK:0 28 100 16
Pantone:PMS 130 C