Prada is, in fact, three in one – a company, a fashion house, and a brand that is engaged in the development, production, and worldwide sales of fashion accessories, shoes, clothes. They appeared in the year 1913 and were founded by Mario Prada. The headquarters is located in Milan (Italy).
Meaning and History
The logo’s visualization began in 1919 when the company was appointed the official supplier of clothing for Italian monarchs. Thanks to the royal family’s service, the brand was allowed to include elements of heraldry belonging to House of Savoy in the company logo. The trademark has chosen two details: a rope and a coat of arms. In addition to them, the couturier also included his distinctive sign.
The patronage of high figures, reflected in the official symbols of the Fashion House, helped the company survive and withstand fierce competition with other fashion industry representatives. No one else could boast such an honor. That is why the inclusion of monarchical symbols in the emblem became a very wise decision and allowed to get recognition.
But over time, the brand removed images borrowed from royal persons from the company logo, leaving only the achieved popularity for itself. As a result, the coat of arms, rope, and even the label’s shape disappeared from the label – only the word “Prada” remained.
The debut version was attended by details representing the royal family. It was a sign with the brand name, year, and city of its foundation. They were located in the center of the ellipse. A rope formed the oval with four nautical knots and royal heraldry in the upper part.
In the modern version, the emphasis is on the verbal part, namely the font, which combines two types of writing: thin and thick lines in characters. Also, “R” has a characteristic zest – a special feature by which it is well recognizable. The letters “A” received an elongated leg with an original serif at the top.
However, the official emblem is not static: it varies depending on the collection and the variety of things that accompanies it. For example, on many bags, the logo is presented in the form of a patch plate in the shape of a triangle, which shows a miniature coat of arms and a figured ribbon. On the label of some branded items is marked “Prada Milano,” others – simply “Prada.”
The symbolism of the emblem is simple: with the help of laconicism shows the great importance of the Fashion House. That is, this is a “noticeable absence” of the logo. Prada does not recognize the ornate and pompous details in the official sign, proclaiming “anti-status” in opposition to snobbery. Therefore, the name appears only on small fasteners, buckles, tags, and labels.
Font and color
From the moment of its formation to the present day, the style of the text part of the logo has not changed. The brand name has the same custom font as before. The word is written in uppercase letters, adopted back in 1919.
The color palette of the Italian Fashion House also emphasizes the idea of sophistication in minimalism. Therefore, whatever form his emblem takes is always depicted in the monochrome spectrum and represents a dark inscription on a light background. However, in exceptional cases, the word “Prada” is white or golden.