Quicksilver Logo PNG
The Australian manufacturer of youth clothing and gear for extreme sports possesses a unique individuality. The name and logo of Quiksilver symbolize the company’s characteristics – movement, speed, and the primary qualities of metal, reflecting the brand’s philosophy.
Quicksilver: Brand overview
| Founded: | 1969 |
| Founder: | Alan Green, John Law |
| Headquarters: | Huntington Beach, U.S. |
| Website: | quiksilver.com |
Meaning and History
The company was founded in 1969 by surfer Alan Green in Torquay, Australia. It’s a surfing hub, and the demand for comfortable clothing was very high. Following the Australian wave, athletes from all over the world took the factory’s first products to their countries. Within a year, the company opened its representations in the USA and Europe. In the early 2000s, the head office moved to the USA, and since 2017, it has relocated to Biarritz, France. The company’s factories are located in China, France, the USA, and Australia.
The company’s name, Quiksilver, translates from English as “mercury.” It signifies movement, speed, and, at the same time – all the qualities of metal, which very accurately reflects the brand’s philosophy.
The company’s logo was created by Alan Green himself in 1969 and has not changed since (except for the color). According to the creator, he was greatly impressed by the engraving of the Japanese artist Katsushika Hokusai, “The Great Wave off Kanagawa.” It depicted a historical event – a powerful storm off the coast of Kanagawa, which destroyed the city. In the background is Mount Fuji, and it seems to the viewer that the wave will now engulf it. As the company’s products were related to surfing, Green conceived a stylized image of a wave engulfing a large mountain.
The original version was a white picture on a bright red background. In 1973, Alan Green changed the background to black, and the name’s writing also became black. In 2010, the Hurne Geometric Sans font shifted to a handwritten style; the letters of varying sizes seemed to jump on the wave.
Today, the black version is officially used on all models except for black – the logo is red there. The labeling of snowboarding clothing and footwear includes a snowflake above the logo.
The Quiksilver emblem is one of the most respected and recognized in the sports world and symbolizes the impeccable quality and comfort of products under this brand.
What is Quicksilver?
It’s a brand of clothing, footwear, and accessories for extreme sports, including skateboarding, snowboarding, etc. It originated in the Australian town of Torquay, and now its main office is located in Huntington Beach, California (USA). The owning company was founded in 1969 by Alan Green. In 2017, it became Boardriders, retaining the Quiksilver brand.
1969 – today
Alan Green and John Law developed the debut logo. The creation of the identity for the sports brand was inspired by Japanese engravings featuring Mount Fuji and the typhoon wave. The snow-capped mountain peak engulfs the high ridge. Their appearance is presented schematically, as everything is adapted to the graphic style of the manufacturer of clothing for surfing and skateboarding. Initially, the emblem had no verbal designations, but the brand name appeared over time.
2010
In spring 2010, a logo with an inscription was approved. Designers chose a light font – thin, wide, grotesque. The exception is the letter “I,” which, according to standard typography, initially has two-sided serifs. The icon is left as it is – with the crest of the wave and Mount Fuji. All elements are placed in a horizontally stretched red rectangle.
2010 – today
After the redesign, the style of the word “Quiksilver” was updated. It looks modern, even innovative, as it is executed in a hurried handwritten font with an imitation of careless handwriting. The letters are positioned in perspective, from small to large, meaning the beginning of the inscription is visually distant, and the end is close. Below are several ink blots – as if the name was attempted to be written in Japanese characters but unsuccessfully. On the right is the brand icon with the mountain and wave. It is square and looks as if it was cut out from the previous emblem.
Quicksilver: Interesting Facts
Quiksilver is a famous brand for people who love surfing, skateboarding, and snowboarding. They make clothes, accessories, and gear for these sports.
- How It Started: In 1969, two Australian surfers, Alan Green and John Law, started Quiksilver because they wanted to make better surfing clothes. Their special shorts became popular, and now Quiksilver is in California, USA.
- Special Shorts: Quiksilver made the first shorts for surfing with snaps and Velcro so they wouldn’t come off in big waves. These shorts are a big deal for surfers even now.
- Cool Logo: Their logo looks like a big wave and a mountain, which comes from a famous picture by a Japanese artist. It shows how much Quiksilver loves the sea and snow sports.
- Roxy: In 1990, Quiksilver made a new brand called Roxy for girls who surf and do board sports. Roxy was the first brand just for girls in this sport.
- Supporting Athletes: Quiksilver sponsors surfers, skateboarders, and snowboarders and puts on big competitions. The Quiksilver Pro is a huge surfing contest that brings in the best surfers.
- More Than Surfing: In addition to surfing gear, Quiksilver also makes jackets and boards for snowboarding and skateboarding.
- Ups and Downs: Quiksilver had money problems and went bankrupt in 2015. However, they improved and changed their name to Boardriders, Inc. in 2017, showing they’re all about board sports.
- Part of Culture: Quiksilver isn’t just for sports; it’s also about a laid-back, fun lifestyle. Many people wear their stuff, even if they don’t surf or skateboard.
- All Over the World: Quiksilver products are available in many countries, and they help make surfing and other board sports popular worldwide.
Quiksilver has grown from making surfwear in Australia to being known for supporting and celebrating the fun of surfing, skateboarding, and snowboarding.
Font and Colors
The creators of the logo chose several fonts for it based on the rebranding, as well as the place and year of use. The most popular is Clicker, which decorates the emblem and the office sign. Hurne Geometric Sans 4 and Xephyr were also used. Another option is handwritten, imitating hasty handwriting or chaotic waves. The brand palette consists of black, white, and red colors.
Quicksilver color codes
| Spanish Red | Hex color: | #e40227 |
|---|---|---|
| RGB: | 228 2 39 | |
| CMYK: | 0 99 83 11 | |
| Pantone: | PMS Bright Red C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
FAQ
What does the Quiksilver logo mean?
The unchanging Quiksilver logo represents a snow-capped mountain and a wave trying to engulf it. It is believed to be a stylized engraving by Japanese artist Katsushika Hokusai. It depicted the flood in Kanagawa when a raging typhoon approached Fujiyama. The emblem signifies authenticity and perfection.
What font is used in the Quiksilver logo?
The Quiksilver logo uses Hurne Geometric Sans, a sans-serif font, which in 2010 was replaced by a hurried script – illegible, untidy, chaotic as if written in a rush. Other brands of this sports equipment and clothing manufacturer use the Xephyr font.